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Once Again, An Upfront Like No Other

iSpot TV and GroupM released a study that said up to 10% of CTV audiences are being counted when the TV is not on, resulting in an estimated ad revenue loss of $1 billion. With more ad dollars being allocated to CTV, the study called for a new standard for the platform.

Since last year’s upfronts, a number of agreements were struck by programmers and ad agencies with ComscoreSCOR, iSpot TV, VideoAmp, Samba TV, OpenAP as well as Nielsen’s cross platform initiative Nielsen One to evaluate their capabilities.

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Best Budget TV 2022

3. Vizio M7 Series Quantum 2021 4K TVThe Vizio M7 Series does several things exceptionally well, and chief among them is gaming. The display’s ProGaming Engine processor offers features like AMD FreeSync and Auto Game Mode, which allow for smoother graphics and lower input lag. Vizio measures the M7’s input lag at less than 10ms while offering a variable refresh rate of 60fps at 4K. Those are solid, gaming-focused specs for any display, much less a 4K TV that typically runs a hair over $500.

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Watch the newest commercials from Spectrum, Panera, Effectv and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Effectv, a Comcast company, promotes its on-demand Small Business HQ resource center. “At Spectrum,” an announcer says in a spot that promotes Spectrum Security Shield, “we think if it’s connected to your Wi-Fi, it should be protected.” And Panera Bread calls its Charged Lemonade—a new drink containing plant-based caffeine from guarana and coffee extract—a “force of nature.”

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NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market

NBCU also sought to get clients to consider new methods of measuring the audiences that form the foundation of many ad deals. The company has tilted frequently at Nielsen, often the currency behind upfront negotiations, and has even aligned with rival iSpot, in hopes of devising alternate currencies. NBCU said more than 40% of its upfront deals relied on things other than traditional age and gender parameters, compared with about 20% last year.

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Some Greenland polar bears are surviving with very little sea ice

In terms of travel, “for a polar bear, that’s nothing,” says Steven Amstrup. He’s a zoologist who was not involved in the study. But he knows these bears; he’s chief scientist of the conservation organization Polar Bears International, based in Bozeman, Mont. “Apparently,” he says, those southeast Greenland bears are “finding enough resources there that they don’t have to make these huge, big movements.”

It’s not entirely surprising that polar bears have settled at the fronts — or toes — of glaciers in the fjords, Amstrup says. “Oftentimes, the toes of these glaciers are very productive areas,” he says, meaning rich sources of food. Glacial meltwater can flush nutrients from deeper in the ocean up toward the water’s surface. This can draw fish to the area. Seals that go out to feed on these fish, he suspects, might end up as a bear’s dinner.

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Stanley Cup Ices Watch-Time, Impressions Wins for ABC: TV By the Numbers

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The week of June 20-26 concludes with the NHL’s Stanley Cup Final as the top program by impressions, with 3.91% of the total. That’s more than a 2.33x week-over-week increase for the series, which also broadcast twice as many games this week versus last.

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Food Network Gives ‘Me or the Menu’ TV’s Biggest Promo Push

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 26.

Food Network’s new reality series Me or the Menu tops the chart, making it TV’s most promoted show.

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Why this newly identified polar bear subpopulation is so special

Scientists predict that as climate change reshapes the Arctic, glaciers in fjords will remain intact longer than sea ice, potentially creating refugia—temporary holdouts amid unfavorable living conditions—for species such as polar bears that rely on ice for hunting.

But that doesn’t mean the “salvation of polar bears,” explains Steven Amstrup, chief scientist at the conservation organization Polar Bears International and former director for 30 years of Alaskan polar bear research at the United States Geological Survey.

Amstrup hopes the research “will encourage scientists and managers to do some surveys of where else in the Arctic” glaciers could help polar bears hold on longer.
“If anything, this study really is another piece of evidence of the fundamental relationship between polar bears and ice-covered water,” he says. “Do they really care if that ice is fresh water or salt water? Probably not, as long as there are seals underneath it.”

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TikTok will be available on Vizio’s affordable TVs 📺

With the app now available on Vizio smart TVs, TikTok’s dominance of the world continues.

A new app that appears directly on the Home Page is part of the upgrade that is now rolling out. As TikTok’s main competitors Samsung and LG already had the app when it initially debuted in North America back in November 2021, Vizio is a little delayed to offer it. On a larger screen and without the ability to record videos, TikTok TV is virtually the same as the smartphone app.

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Watch the newest commercials from Travelers, Smartwater, Jersey Mike’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Insurance company Travelers tells the story of a little girl whose birthday wish—to return home—comes true. Zendaya stars in the latest from Smartwater. And Jersey Mike’s promotes its app and rewards program.

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Meet 11 execs at companies like NBCUniversal, Roku, and YouTube driving the red-hot streaming TV ad business

Adam Bergman, VP of national ad sales, Vizio

Vizio has been pushing hard into the ad business as its main TV sales business slows. OTT veteran Bergman helped create Vizio's Platform Plus division, which sells advertising and viewer data and which reported 116% growth in the first quarter to $76 million, helped by advertisers like Disney, GM, and Geico.

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New Polar Bears Discovered In 'Impossible' Places

Populations isolated by genetic mutations are often more vulnerable from an evolutionary standpoint, according to Steven Amstrup, chief scientist for Polar Bears International at National Geographic. And, in addition, he left a prediction: in the future it will be more and more common for new fragmentations of bears to arise, due to the new climatic conditions.

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