For some of the most affordable TVs on the market, you can look to a budget brand like Vizio. Vizio TVs might be lower on the price scale, but they have many of the same features as more expensive brands, like easy streaming and smart features. You can also find some really great Vizio TV deals, offering a competitive price. To make things easier, we’ve rounded up all of the best Vizio TV deals below, and we have some advice for you too!

According to iSpot.tv data, Disney and Turner Sports’ coverage of the two-month playoffs stretch raked in $842.4 million in sales revenue, as official NBA sponsors such as AT&T Wireless, State Farm, Google Pixel, Kia Motors and Taco Bell chased after the spring’s largest allotment of ad impressions. That marked a 19% lift over the $705.3 million that ESPN, ABC and TNT brought in during last year’s delayed postseason run, and a 54% rise compared to the 2019 haul ($546.2 million).

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

They have notably been leading the way in terms of seeking out alternative cross-platform currencies and results issued last week from a currency pilot test they ran in conjunction with iSpot, shows that brands are massively underspending on streaming.

As per said study, while the average media buy skews 91% linear, in order to effectively maximize reach without overloading on frequency. brands should actually be spending only 60% to 70% on linear.

A stat Netflix is sure to want to make use of in their marketing decks.

To be clear, this is not some self-serving stat that NBCU and iSpot pulled from out of nowhere. It is very much in line with other research, including a recent study from Samsung that advocates that brands spend 40% of their budget on streaming in order to achieve effective reach/frequency targets.

“When working with creators, brands need to understand the goals of creators on each individual platform,” said Tim Sovay, chief business development and partnerships officer at CreatorIQ, the maker of influencer marketing software. “For example, YouTube creators are highly focused on converting views into subscriber growth, which helps them drive additional monetization via ad revenue, subscriptions and merch.”

Pearpop just announced a partnership with social-video metrics company Tubular Labs to connect retail data from AmazonAMZN and WalmartWMTwith social-video viewing behaviors. Pearpop is incorporating Tubular’s existing Consumer Insights offering for the partnership.

The Vizio P-Series Quantum X 85-inch (P85QX-J01) is a high-end 4K TV that combines the best of Vizio’s display technologies in one towering 85-inch package—and delivers the goods. With blinding brightness, strong color, and a few other key refinements from earlier P-Series Quantum sets, it doesn’t offer much to complain about.

As part of the integration, Vizio users will be able to discover videos from TikTok creators and topics directly from the smart TV home screen without the need to download an app. Vizio is highlighting TikTok TV content on the smart TV homepage in a dedicated carousel that features popular trending genres to help viewers discover videos more easily. While not TikTok’s first smart TV integration, the custom carousel on the home screen is a first of its kind for TikTok genres on TV.

Influencers get ready, Vizio has announced that the large format version of TikTok is now available on its SmartCast TVs from this year and earlier.

Because there’s no real app store on Vizio SmartCast TVs, Vizio says that users can discover videos from their favorite TikTok creators and topics directly from the Vizio home screen — no downloads required.

What’s noteworthy about this particular rollout is that VIZIO TVs are known for being cheap. You can purchase, for instance, Vizio’s V-Series 43-inch 4K HDR TV for a little under $300. Compare that to Samsung 4K TVs. You'll likely pay over $400 for one, and that's assuming it's on sale.

TikTok coming to Vizio TVs means you have a popular app being made more widely available to the TV consumer.

With that data in mind, NBCU is adding emotional impact to its audience measurement framework, which it has sought to build out this year by elevating partners like iSpot.tv and Comscore and boosting its capabilities around data. The moves come as it looks towards a future where Nielsen is no longer the dominant currency for measurement — especially as advertising becomes even more fragmented across platforms.
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While the new initiative was just announced at Cannes Lions, Abcarian hopes to be able to share initial results early in the fourth quarter. That is a similar timeline to its recent currency pilot with iSpot.tv, the details of which NBCU shared last week. The test-and-learn — across 67 advertisers and 158 brands — set a baseline for how experiments around a new currency framework are working and how they can be better optimized.

The major takeaway of the pilot was that 40% of NBCU’s upfront business will be conducted outside traditional “age and gender” guarantees — whether done with AdSmart, OpenAP, iSpot and to some extent Nielsen — demonstrating a shift that has advertisers seeking measurement beyond legacy standards.

Television-ad spending also has declined across the board in recent months, according to Tyler Bobin, senior brand analyst at iSpot.tv, which measures traditional and streaming TV, who says the trend can only partly be explained by the absence of big-ticket sporting events like the Super Bowl and the Winter Olympics.

Among the big crypto firms that have dialed back marketing spending are trading platforms Crypto.com and Gemini Trust according to data from iSpot.tv and Pathmatics, which is part of Sensor Tower.

“These areas might see polar bears persist for longer,” said Steven Amstrup, the chief scientist at Polar Bears International, who is not affiliated with the new study. If the bears didn’t have abundant glacial ice, he said, “we wouldn’t have polar bears in that area right now.”

Whether polar bears use sea ice or ice from glaciers, "the general contours of the story are the same — climate change melt and ice retreat," said John Whiteman, chief research scientist at Polar Bears International. Whiteman was not involved in the new study.

As per a WSJ report, GroupM and iSpot conducted the study on 20 million Vizio smart TVs for six months, and they are partnering up for another measurement phase.

Around 17% of TV ads connected to dongles, consoles, streaming sticks, and boxes keep playing even if your device is powered off. If that sounds malicious, it is anything but that and is more of a technical fault.

While creativity is the heart of the festival, discussions will no doubt swirl around data and measurement, Kassan predicted. “I think the conversation in Cannes is still going to revolve around currency and whether Nielsen, with all the competitive pressure now from iSpot, VideoAmp, DoubleVerify, Comscore, OpenAP, Xander, and other ways of measuring,” he said. “Are we going to really create another currency? Those are real topics that need to be addressed.”

This is crucial after GroupM and iSpot.TV released a study that found that advertisers are wasting $1 billion a year because some ads are being counted despite being delivered when the television is turned off.

Sell-side advertising platform Magnite said it has certified Comscore, iSpot.TV, Innovid and VideoAmp along with Nielsen as measurement systems that can be used as currency for programmatic buying of connected TV advertising inventory.

“CTV advertising operates on many different currencies today - from self-reported audience impressions to third-party outcome-based guarantees,” said Kristen Williams, senior VP, strategic partnerships at Magnite.

From September 2021 through May 2022, US sports betting operators spent an estimated $282 million on TV advertisements, according to an iSpot.TV report released last week. The advertising generated more than 18 billion impressions.

Both figures are a significant gain compared to the prior year, with spending jumping 281% and impressions up 48.4%. This year, the growth is likely to continue, albeit not at the same level, said Tyler Bobin, a senior brand analyst at iSpot

Also related to the Upfronts, NBCUniversal confirmed that it would be using measurement partner iSpot.tv and Scripps Networks said it had chosen TVision because that service most accurately captured viewership data for its portfolio of channels
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One thing that I found interesting is that, of all the solutions listed, the only one with current MRC accreditation is Media Monitors. Further, in addition to Nielsen, which reapplied for accreditation after resolving its methodology problems, only Comscore and iSpot.tv are currently under review with the service.