Williams' team, which has doubled in the past year, are expanding Magnite's measurement and attribution program, certifying Comscore, iSpot, Nielsen, Innovid, and VideoAmp as currencies to be used across Magnite's connected-TV inventory.

The list of speakers for the event will include executives from Dentsu, Havas Media, GroupM, Magna, and Omnicom Media Group and measurement/data companies including Comscore, Innovid, iSpot, Nielsen, Samba TV, VideoAmp, 605, and OpenAP -- as well as insurance marketer Geico, media consultant MediaLink, and Roku.

Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies.

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway.
A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals, sharing insights around TV spending plans for 2023-24.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family were up 23%. Knowing that helps news organizations make decisions around video strategy, so don’t be surprised if you see more videos about both heads of state soon.

Frndly TV, the low-priced, family-oriented television service said its app is now available on Vizio smart TVs.

Having the app available makes it easier for Vizio set users to find, subscribe and watch Frndly TV.

With the Upfronts just weeks away, real-time TV measurement company iSpot.tv shared findings from a survey of agency and brand spending plans for this year.

A number of competitors such as Comscore, iSpot and VideoAmp came out as possible alternatives to Nielsen. However, none of these companies are accredited with the MRC.

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway.

A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals, sharing insights around TV spending plans for 2023-24.

Resting harbour seals alongside nesting seabird colonies are drawing the hungry carnivores closer, said Joanna Sulich, a biologist with the Norwegian Polar Institute and Polar Bears International.

CreatorIQ has been selected as one of the inaugural partners for Instagram's newly launched creator marketplace API program.

In 2022, that figure grew to $314.6 million, according to data from iSpot, which measures TV advertising and audiences.

Estimated national TV spending by automakers increased 10.5% in March compared to the same period a year ago, per iSpot.tv.

Why it matters: Measurement companies like VideoAmp and iSpot have raised hundreds of millions of dollars each and secured deals with TV networks all without a formal audit and approval by the industry's watchdog.

Despite a weak scatter market and concerns about a pending recession, most marketing and agency executives expect to spend as much or more in the upcoming upfront market than they did a year ago, according to a survey by iSpot.tv.

Marigold™ has mined its recently released 2023 Global Consumer Trends Index results to provide a deep-dive focus on how specific industry verticals and geographic locations can amp up relationship marketing campaigns and zero-party data collection efforts most effectively. These areas of focus and the top highlights include:

But The Trade Desk is not the only ad tech platform responding to the programmatic movement in streaming TV. Just this week, Magnite, a supply-side platform, which works with publishers to sell ad space in connected TV, launched a new service for advertisers called ClearLine.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

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