Though Disney’s currency will be Nielsen, it will also transact through iSpot and VideoAmp.

“The reason we have multiple is not one partner, not one vendor, is working across the market, and they all don’t do exactly the same thing, and we have to scale,” said Ferro.

Indie Beauty DebriefTribe Dynamics’ quarterly Indie Beauty Debrief showcases noteworthy independent beauty brands across cosmetics, skincare, healthcare, and EMEA. The report offers exclusive, data-backed insights into up-and-coming brands, their online communities, and their top-performing earned content.

On April 13, noted industry analyst—and creator of the term “FAST Channel”—Alan Wolk will present a comprehensive talk on the rapidly expanding FAST (Free Ad-supported Streaming TV) ecosystem. The presentation will examine the various types of FAST platforms, their place in the greater TV environment, myths about FAST channels, where local broadcasters and news fit into this ecosystem, and why FASTs are poised to be a leading advertising vehicle of the future.

Tubular Labs, a provider of global social video intelligence, has added new abilities to measure how videos perform according to the hour of day that they were uploaded.

Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok and Twitch.

Tubular Labs, a provider of global social video intelligence, has added new abilities to measure how videos perform according to the hour of day that they were uploaded.

Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok and Twitch.

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced that it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service.

The news: Warner Bros. Discovery (WBD) has selected Comscore and VideoAmp as measurement partners for striking deals with national advertisers during this year's upfront sales season.

WBD worked with Comscore, VideoAmp, and iSpot in 2022 to build measurement currencies, but iSpot was notably left out this year. Still, it will remain a non-currency measurement partner.

Over the last six months, national TV advertising revenue for Newsmax was estimated to be $52.6 million coming from 6.0 billion impressions, according to iSpot.tv.Top paying advertisers over the period include: Balance of Nature, My Pillow, Wounded Warrior Project, Relief Factor, Humana, and Colonial Penn, Relaxium, and SuperBeets.

Fox News Channel pulled in $1.12 billion in national TV advertising revenue over the last 12 months, according to iSpot.tv.

All of this seems to suggest that even with the touting of non-news/opinion programming, for those nervous marketers, all the headlines on the Dominion Voting Systems case have meant little to Fox News' bottom line -- so far, anyway.

Vizio is one of the leading smart TV makers in the U.S., with over 17 million active accounts. It’s free WatchFree+ service, available through the smart TV maker’s home screen and interface, includes more than 260 channels and over 6,000 movies and shows. For Vizio, finance chief Adam Townsend in a statement highlighted the ability to automate account management across an expanding list of content partners and titles.

It’s also important to note which numbers are used in television reports. LIV reported 3.2 million total viewers across the three days in its season opener, while the Nielsen numbers cited above are average-minute audience, the industry standard. LIV is also using iSpot, a TV ad measurement and analytics company that offers a different way to measure viewership compared to Nielsen ratings.

In its quest, the startup has partnered with Tubular Labs, a social video intelligence company, to ingest relevant analytics for creators and then with the help of an AI engine offer insights into what is trending globally and what would or wouldn’t work for a creator, including content ideas.

This partnership is limited to Animeta and Tubular and will allow content creators to directly view their analytics on Animeta’s website.

Click monitor Chartbeat has bought Lineup and Tubular Labs, bringing three much-used services under one roof.

Chartbeat chief executive John Saroff says many of its customers already use a combination of these tools – Lineup for revenue management and Tubular for analytics. “These acquisitions mean that Chartbeat now gives media enterprises a single set of tools and services to bolster relationships with users at every step of the journey.

“VIZIO’s partnership with Whip Media comes at a time when the entertainment world continues its shift toward more automated account management,” said Adam Townsend, Chief Financial Officer at VIZIO. “This partnership gives us the ability to quickly scale and process ad revenue data efficiently across a growing list of thousands of titles and for hundreds of content partners.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Just like other TV measurement vendors, including iSpot and VideoAmp, Nielsen licenses ACR data from Inscape, Vizio’s data subsidiary.

But Nielsen stands out in that it also gets ACR from Roku.

An analysis by iSpot.tv found that in January and February, Fox News had 649 advertisers, little changed from the 642 advertisers it had in January and February of 2022. The biggest advertisers on Fox News were Balance of Nature, My Pillow and Nutrisystem.

A new case study from VIZIO suggests there’s a new, valuable piece of real estate when it comes to TV advertising today: the TV home screen. It makes sense — the home screen is the very first thing viewers see when they turn on their device, and a brand placement is front and center even before the issue of deciding what to actually watch comes up.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Under Armour serves up a fresh 30-second TV cut of its “Protect This House” ad featuring Stephen Curry, Aliyah Boston and Kelsey Plum.

Data from audience measurement provider iSpot, CW and LIV showed that their coverage had a total audience of 3.2million viewers. The opening event of 2023 had Saturday broadcast figures of 1.6 million people on linear television, CW affiliates and Nexstar stations, while over 1.3million watched Sunday’s finale.