Ahead of the premiere of Season 3 of “Ted Lasso,” Vizio shared a special sneak peek at the Apple TV+ series revealing a motivation pep talk between Ted and Rebecca.

The new position was created amid increased competition between audience measurement companies as streaming laps traditional television. VideoAmp and rivals like Innovid and iSpot.tv are aiming to provide alternatives to Nielsen, which is seen as overly dependent on linear TV.

VideoAmp has deals with major publishers, including Disney and Warner Bros. Discovery, and is looking to fully make a name for itself in an everchanging measurement world.

Expect to see more from the company during the upfronts, with media conglomerates such as Paramount and NBCUniversal poised to transact on VideoAmp as currency. In addition, it faces stiff competition from other measurement companies, including iSpot and Comscore.

For this year's ABC’s “95th Academy Awards” event, there have been 1,531 promo airings -- yielding an estimated 662.7 million impressions so far, about 33% lower than a year ago, according to iSpot.tv.

Total estimated paid ad spend and media value from promotions for this year's "Oscars" is around $5.1 million, with the bulk coming from promo airings on ABC Television network from December 17 - March 8.

A study by Campaign Monitor found that emails with videos have an open rate of 19%, compared to 13% for emails without videos. Additionally, adding a video to an email can increase click-through rates by 300%. This highlights the importance of incorporating video content into email marketing campaigns to increase engagement and drive conversions.

The Roku platform claimed a 50% share of all open programmatic CTV ads — its largest share since first-half 2020. Food and home apps in Roku saw a 137% gain in programmatic ad market share, news and weather 107%, and sports 55%.

Samsung kept its second-place position, with 18% share, while Amazon and Apple each pulled 7%, and Vizio and LG each pulled 5%.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Notably, True Lies scores the highest iSpot Attention Index (117) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Nexstar-owned network The CW will use iSpot as one of its vendors to measure audiences for the LIV Golf Tournament, an upstart league which recently had its debut weekend.

The network, recently brought under control of Nexstar Media Group, will work with iSpot.TV, one of a handful of new providers of audience-measurement technologies, to measure the effectiveness of commercials attached to linear and digital broadcasts of tournaments backed by LIV Golf, the upstart league financed by Saudi Arabia. CW is to air 14 global LIV Golf League live events in 2023 and will stream the events live on its app. Weekend tournaments will air live on Saturdays and Sundays on the linear network, and stream online Fridays.

She added: “We have some fantastic relationships with other influencer platforms, like Vamp or CreatorIQ or Maverick. They are more traditional platforms that support influencers in getting the tools they need and managing the payments, but they don't have the measurement or tracking that we have. So together we're able to give them the tools for the content but then also plugin the additional insights.”

When it comes to women in tech, Lyn de Leon could talk for hours. De Leon is VP of product and integrations at CreatorIQ and has worked in tech for more than 25 years. She told Built In Los Angeles that she’s frequently asked about how she has been compensated, perceived and treated throughout her career — and that she’s tired of these questions.

Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to picking tunes for its TV ads).

A decision by Vizio executives several years ago to build out the company's streaming platform allowed it to take advantage of multiple revenue pipelines that helped offset a recent slowdown in hardware sales, a top executive affirmed on Wednesday.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Danny DeVito stars in “Arm of the Slicer,” a musical tribute to the food prep workers who slice the meat at Jersey Mike’s. One of Ikea’s signature blue tote bags takes on magical properties in the latest from the retailer. And Meta says, “The metaverse may be virtual, but the impact will be real.”

Now, with Ted Lasso season 3's release date one week away, the first clip has surfaced via a VIZIO exclusive sneak peek. Watch the clip below

Temu’s marketing campaign has been equally impressive. The company climbed onto advertising’s biggest stage with a pair of Big Game advertising slots and a colorful and thought-provoking ad titled “Shop Like A Billionaire.” The ad was widely seen as a major success, with nearly 20% of respondents in an iSpot.tv survey saying they were “much more likely” to purchase the brand’s products and services after watching the commercial.

Other NCAA corporate sponsors include Aflac, Buffalo Wild Wings, Buick, Nissan, Pizza Hut, Unilever, Wendy’s and newcomer Dick’s Sporting Goods. The latter brand effectively replaced the insurance giant Geico, which dropped out of the program after a three-year run. Geico was the second-biggest spender during the 2022 tourney, per iSpot.TV estimates, investing some $41.3 million on ads over the course of the event. The top spender was AT&T, with a $66.1 million allocation.

For comparison, the video below offers a discussion of polar bear den studies in Svalbard, produced by Polar Bears International in 2021. They map they show indicates how much further north Svalbard is than Western Hudson Bay.

Beginning this month, you'll be able to watch the talks online, including ones from Alysa McCall of Polar Bears International on how people in the arctic are co-existing with the animals today, and Matricia Bauer on searching for the truth about her Indigenous heritage.