iSpot reports the commercial attention rate for Super Bowl ads last year were, on average, 36% higher than all networks/programs on that day. In addition, the commercial completion rate was 98.6%.

On the TV, VIZIO introduced Shortcuts to VIZIO TVs through a recent auto update. Shortcuts add a new Quick Menu, WatchFree+ Mini Guide, and Recent Apps row for easy viewing and access to the apps and shows they watch most.

Meanwhile, the newly redesigned VIZIO Mobile virtual remote app offers more than a new look, enhanced performance and updated navigation. More than just a remote, the VIZIO Mobile app acts as a control hub for the entire VIZIO entertainment experience. Viewers can use it to browse programming and subscribe to select streaming services through VIZIO Account, not to mention control the TV functions as well.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Progressive’s new TV Dad character (Reginald VelJohnson) returns—and this time he’s got an adorable puppy with him. (Watch a previous installment of the campaign in the Jan. 18 Hot Spots.) McDonald’s reminds us that we can “earn free food with the app.” (See also: “McDonald’s to open 1,900 locations this year,” from Crain’s Chicago Business via Ad Age.) And Starbucks says, “It’s clear that a little kindness is never really little.”

And others are eyeing the FAST space at a time when the format continues to gain popularity and is poised for growth. A recent report from TVREV projects FASTs share of TV ad spend will surpass that of broadcast, cable or SVOD by 2025 to reach around $33.7 billion, and grow further to account for a whopping 42% share by 2027.

According to CreatorIQ’s latest Earned Media Value rankings, creator-led social campaigns generated $815.9 million in Earned Media Value for the U.S. Beauty and Fashion industry in the month of December.

That’s the equivalent of 125 Super Bowl ads, 326,000 Times Square Billboards, and 41,000 New York Times ads. Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, designed to quantify the estimated value of creator-led campaigns on social media with digital earned media.

Whether Beyoncé sets the Grammy award wins record or not this weekend, her audience is already winning with certain product categories at Target. Consumer Insights data from Tubular Labs below shows which product categories Beyoncé’s VEVO audience is most likely to shop for at Target, perhaps telegraphing future brand partnerships for the superstar.

For the third straight year, Hellmann’s is running out a remarkable amount of talent for a brand that has spent—inclusive of the Super Bowl—between $11 million and $14.5 million in total on TV ads during each of the past three years, according to iSpot.tv estimates.

“Maybe we should go back to medieval times, when there was a great spot and viewers saw it for the first time and had a chance to be surprised and loved it."

Still, the teasers continue -- many with celebs, who had ” had a strong presence in last year’s Super Bowl spots—with 74% of the ads “casting at least one famous face," according to iSpot.tv.

It is even more rare for polar bears to attack this deep into winter since there would normally be a plethora of ice. "This was in that window where historically people would feel pretty safe," explained Geoff York, senior director of conservation at Polar Bears International. "We're seeing the Arctic transform and warm at almost degrees faster than the rest of the planet."

Notably, Fire Country scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For the third straight year, Hellmann’s is running out a remarkable amount of talent for a brand that has spent—inclusive of the Super Bowl—between $11 million and $14.5 million in total on TV ads during each of the past three years, according to iSpot.tv estimates.

And that cost is significant. Programmatic ad platform Good-Loop estimates that in 2021, Super Bowl advertisers generated around 2m tonnes of CO2 through digital advertising. For context, that’s the same amount of carbon emissions produced by around 100,000 Americans in one year.

It calculated this using iSpot.tv data, which suggests 56 advertisers and their 67 spots brought in more than 6.3bn TV ad impressions, 26m online views, and 64bn social impressions.

Commenting on the latest deals with Tubi and The Roku Channel, TVREV analyst Alan Wolk told Fierce he thinks it’s a smart move for all involved.

“The key is that it appears that the channels will carry WBD branding on them, which is essentially free advertising for WBD, a way of saying ‘If you like this, there’s more like it on Max,’” Wolk said via email, referring to the reported front-runner name of ‘Max’ for WBD’s forthcoming premium streaming service.

Madhive, which operates a self-service platform for TV advertising, has hired Kristin Wnuk as Senior Vice President of Sales. In this new position, she will build on Madhive’s success powering streaming campaigns for local broadcasters and advertisers, continuing to drive adoption of the company's infrastructure solution for modern TV advertising.

After partnering with Sailthru — a Magnolia company and the leading personalized marketing automation SaaS solution for retailers, publishers and media — HoneyBaked Ham gained the sophisticated customer insight they were looking for, as well as a more holistic view of the customer journey.

They now have one system that connects all their data and allows them to see what’s popular among customers, alongside much stronger insight into what leads a customer to complete their purchase. They’ve also managed to create more personalized emails which reduce churn and, crucially, time wasted by customers and staff.

Simple though it may be, the campaign was effective. Though it’s too early to determine EMV (earned media value) across social media, according to Tribe Dynamics, the firm that calculates the metric, the ensuing online chatter was quick and obvious. “Damn, I wish I’d thought of that,” one marketer wrote on Twitter. Consumer reception was positive, too: “Not me wanting to buy everything from Skims because they got the two women from White Lotus as a part of the campaign,” another Twitter user wrote.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL Conference Championship games accounted for 7.31% of watch-time during the week, putting it squarely in first place in our program ranking.

A recent study by Cheetah Digital concludes that around 62% of users reject this type of targeted ads, and the real figure may be even higher. Considering these misgivings, it seems clear that the message from a company that advertises its products or services in this way can be contradictory.

He joined CBS commentating for the NFL shortly after his retirement and also managed to star in a large number of commercials. These include ads for Google Home, a series of ads for the National Cattlemen's Beef Association promoting — you guessed it — beef, Subway, Pizza Hut, Corona beer, and the 2021 Super Bowl Skechers advertisement (via iSpot.tv).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Foo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl commercial teaser. (Ad Age’s E.J. Schultz has the backstory on the campaign in our Big Game blog: “Super Bowl 2023—tracking commercials and other brand plans.”) Kevin Bacon and his daughter Sosie Bacon help Hyundai hype the all-electric Ioniq 6. (Once again, Ad Age’s E.J. Schultz has the backstory: “Why Super Bowl auto ad spending is trending down.”) And a little girl has some imaginative theories on why her family’s new Volkswagen Atlas has two extra seats.