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Team Whistle’s Biggest Revenue Driver Isn’t TikTok Or YouTube Shorts

Team Whistle also licenses its OTT channel, which features social video and original content, to a number of streaming platforms, including Roku, Android TV, Amazon Fire, Samsung TV Plus, Vizio WatchFree+, Plex, DistroTV, Rad, Local Now, Stremium, Sports.TV and Whistle TV. In return, it either receives a portion of the ad revenue or controls a portion of the ad load and monetizes it programmatically.

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VIZIO Enhances the Entertainment Experience with Content Discovery Features, Reimagined VIZIO Mobile App

VIZIO, a leading provider of TVs and sound bars in America, announced a suite of updates to its TV user interface and mobile app to help its customers easily navigate the many choices available in streaming today. With the brand-new VIZIO AutoUpdate and redesigned VIZIO Mobile app, millions of VIZIO TV owners now have faster access to their favorite apps, movies, and free streaming options.

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New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases

The No. 3 gameday spot by TV ad impressions (according to iSpot) was Crypto.com’s “Make History” featuring LeBron James, with Dr. Dre’s “The Next Episode” (released in 2000) playing in the background. The ad aired during halftime, and the song was the opening track of the corresponding halftime show. As a result, Songtradr tracked a notable bump in Spotify streams, YouTube views, Shazams and TikTok videos for the song after the game.

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Fact check: False claim global polar bear population has increased in recent decades

“Populations have not grown,” Steven Amstrup, chief scientist for Polar Bears International, said in an email. “Rather our growing knowledge has shown there may be more bears in these areas than we previously thought.”

John Whiteman, chief research scientist at Polar Bears International, pointed out that the data is sporadic and not as continuous as the graph makes it appear.

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Vizio beefs up UX with faster menu access, updated mobile app

Smart TV maker Vizio is kicking off 2023 with a series of user experience enhancements, including cleaner navigation menus and a revamped mobile app.

The company on Thursday unveiled the Quick Menu, which Vizio users can access just by tapping the menu button on the Vizio remote. The Quick Menu, touted as Vizio’s “cleanest, fastest menu ever,” lets users adjust picture settings, connect Bluetooth headphones, toggle subtitles as well as access more advanced Vizio settings.

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SBJ Football: Verizon connects during playoffs

Verizon has ramped up NFL postseason TV ad spend through first two roundsNFL sponsor Verizon has ramped up its postseason TV ad spend, and it now occupies the top spot among all brands after the Divisional and Wild Card games. SBJ's David Broughton and I dug through iSpot.tv data and found that Verizon, which has sponsored the league since 2010, has spent $50.7 million on national TV ads through the first two rounds of the playoffs, up 68% from what it spent during the same time frame last season

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Why Auto Marketing Looks Poised for Growth in 2023

The focus on brand and electric vehicle marketing, combined with improving production this year, suggests that auto marketing could see a rebound. Magna believes the automotive category will increase in 2023 for the first time in a few years.

Commercials promoting electric vehicles comprised 24% of auto makers’ TV spending in 2022, up from 13.8% in 2021, according to the television ad measurement firm iSpot.tv Inc.

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Whalar Names Ashley Rudder First-Ever Chief Creator Officer

Ashley was promoted from North American head of creator partnerships, a role she has held since joining Whalar in September of 2021. Ashley and her team will support all aspects of brand and creator co-creation including creator casting and analysing content performance through authenticated first party data sourced from leading industry measurement partners including Tubular Labs, GWI as well as Whalar's own proprietary Echo platform.

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VIZIO enhances UIs

Connected entertainment specialist VIZIO has unveiled a suite of updates to its TV user interface and mobile app to help its customers easily navigate the many choices now available in streaming. With the brand-new VIZIO AutoUpdate and redesigned VIZIO Mobile app, millions of VIZIO TV owners now have faster access to their favourite apps, movies, and free streaming options.

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VIZIO Launches Updates for SmartCast TVs, WatchFree+, Mobile App to Aid in Content Discovery

The WatchFree+ experience is about to get even easier for users of VIZIO smart TVs. VIZIO announced on Thursday the full details of its 2023 AutoUpdate, and it’s all about helping viewers find the content that they want to watch more quickly.

To start, VIZIO is adding a new mini guide to WatchFree+. This will bring up a miniature window with a full guide of what’s on the 260+ channels WatchFree+ currently offers so that viewers can browse channels without interrupting the show or movie they’re currently watching.

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Vizio Updates Features to Help Viewers Discover and Manage Streaming Content

The AutoUpdate of 2023 provides shortcuts for select Vizio TV owners with a new Quick Menu, WatchFree+ Mini Guide, and Recent Apps row, while the redesigned Vizio Mobile app for iOS and Android extends the time-saving features to smartphones, with quick access to voice controls, simple content discovery features, one-button access to WatchFree+, and streamlined subscription-management tools through Vizio Account.

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Aaron Rodgers calls out Big Pharma over 2021 COVID-19 vaccine controversy

According to data from MediaRadar, Pfizer and Johnson & Johnson both spent more than $100 million on advertising in digital, print, and national TV in 2022. Notably, Pfizer also led the way with more than 175 million impressions and $9.5 million in TV commercial buys across games during the early part of the 2022 NFL season, according to data from iSpot.tv.

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