CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space.

Canela Media, a minority-owned technology driven company committed to redefining digital media experiences for the Hispanic community, has announced that the Canela.TV free channel is now available on VIZIO’s free streaming service.

Consumers Are Not Very Loyal to TV Set Brands: TV brand loyalty (or lack thereof) creates another measurement challenge. Many of the new currencies use Vizio data but projecting household viewing based on usage of Vizio smart TVs will not produce a complete picture as 86 per cent of households with one Vizio TV have other TVs from other brands.

Over the past 12 months, Pluto TV brand has spent $4.7 million in national TV advertising, pulling in 6.7 billion impressions according to iSpot.tv.

General manager for connected TV at TripleLift, Michael Shields, added: “iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization.”

At the end of the Arctic circumnavigation, Hibbert plans to sell the boat and divide the money between two charities – Polar Bears International and Ocean Conservancy.

FAST platforms have all leaned into the holiday craze. For example, Pluto TV and Xumo have launched holiday-themed sections of channels in their programming grids in "Season's Greetings" and "Holiday Hub," Respectively.

MotorTrend Group, a Warner Bros. Discovery company, on Dec. 15 announced MotorTrend FAST TV is available to stream on VIZIO WatchFree+.

This means both dedicated automotive enthusiasts and intrigued new viewers will be able to experience MotorTrend TV’s extensive programming on VIZIO’s free streaming service, WatchFree+.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Over the past 12 months, Pluto TV brand has spent $4.7 million in national TV advertising, pulling in 6.7 billion impressions according to iSpot.tv.

“All of the big services will need a FAST channel— not so much in the U.S,” said TVREV co-founder and lead analyst Alan Wolk, who coined the FAST acronym in 2018. Where much of the world’s population lives, “people just don’t have money for subscription-TV services,”

22. Polar Bears International (Score: 94.62) — The only conservation organization dedicated solely to wild polar bears, Polar Bears International envisions long-term survival of polar bears across the Arctic. https://polarbearsinternational.org/

At the heart of the partnership, one hundred percent of the proceeds at checkout will be donated to Polar Bears International and their education and outreach efforts dedicated to informing, inspiring, and providing a powerful platform for saving the polar bears and the arctic region. Through science, media and advocacy, Polar Bears International works to inspire people to care about the Arctic, the urgent threats to its future, and the connection between this remote region and our global climate.

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies, measuring the YoY increase they’ve seen with creator mentions, posts, and overall potential reach through the first three quarters of the year.

Engagement programs have also proven a smart way for financial institutions to form a bond with their customers. Campaign Monitor reports more emails are sent on Black Friday than any other day of the year and securing consumer attention in this timeframe can be extremely difficult. But having a program and rapport in place makes it more likely people will pay attention to correspondence from banks they are already engaged with even beyond the holiday season.

VIZIO WatchFree+ is expanding its Spanish-language offerings. The free ad-supported TV (FAST) and video-on-demand service for users of VIZIO SmartCast TVs is adding Canela.TV, an ad-supported video-on-demand (AVOD) channel which offers over 10,000 hours of Spanish-language content. Audiences can find Canela.TV on channel 858 of the WatchFree+ programming guide.

Vizio’s Inscape is taking its automatic content recognition (ACR) data to the next level, unveiling an audience measurement solution that’s reflective of the national U.S. population.

Called the National Representative Panel (NRP), Inscape’s dataset reels in viewership data from over 21 million opted-in Vizio smart TVs. Innovid is one of the first partners supporting the NRP’s launch.

“NRP, which stands for National Representative Panel, is a new product from Inscape that we are all very excited about,” explains Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO Unified Data. “What that means at a very high level, is that we are taking viewership data that we’ve been collecting and calibrating it against census data in order to come up with a more refined, currency-grade data set.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In advance of iSpot’s new 2022 recap report (publishing this week), TVREV shares its list of the most-seen brands on TV this year. Notably, Domino’s jumps to No. 1 according to iSpot, while QSR brands Subway and Sonic Drive-In also leap into the top 10. The biggest mover, though? Indeed, which bought heavily against news to get in front of prospective jobseekers.