Alysa McCall, staff scientist and director of conservation outreach at Polar Bears International, said that when polar bears spend more time on land, they get hungrier and come into communities.
“This is not safe for communities or for polar bears,” she said.
“That’s one thing we’re really focusing on during Polar Bear Week is furthering this human-polar bear coexistence, looking for solutions and help that we can offer communities around the Arctic.”

Sanofi and its blockbuster drug Dupixent has by the thinnest of margins returned to the top spot for TV drug ad spending in October, beating out fierce rival AbbVie and its immunology drug Rinvoq, which topped the charts for the last three months.

That’s according to the latest monthly data from real-time ad trackers iSpot.TV, which showed Sanofi has retaken the crown with its massive $42.6 million spend for Dupixent ads in October, toppling the three-month reign AbbVie’s Rinvoq had enjoyed.

But it was a close-run situation, with AbbVie spending $41.7 million last month on Rinvoq, less than $1 million under Sanofi’s total, as the pair continue their domination at the top.

But to watch these majestic marine mammals, wildlife lovers don’t have to venture all the way to chilly Canada. Several live video streams—run by Polar Bears International (PBI), Explore.org (which also hosts Fat Bear Week) and other organizations—offer people around the world a chance to see the bears in action.

"Over the summer, the bears spread out along the coast and inland but right now they're all starting to slowly move toward the coast, getting ready in anticipation for that ice coming back," Alysa McCall, director of conservation outreach and a staff scientist at Polar Bears International, told Newsweek.v

Below is a snapshot of TV by the numbers for the week of October 24-30, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Fox Corporation and connected entertainment specialist VIZIO have announced a multi-year expansion of their distribution partnership. The FOX Sports app is now available on VIZIO Smart TVs, joining Tubi, FOX Nation, and FOX NOW. As part of the agreement, the FOX Weather channel has been added to VIZIO WatchFree+, alongside existing FOX ad-supported channels LiveNOW and FOX Soul. VIZIO Ads will also have access to FOX’s premium inventory for audience-based opportunities with advertisers.

Vizio smart TV users now have access to the Fox Sports app and the Fox Weather channel. Vizio already provides access to a number of Fox properties including Fox Nation, Fox Now, and Tubi, with the arrival of Fox Sports and Fox Weather marking an expansion of the agreement that was already in place between Vizio and Fox.

Fox Weather wants to blow through your devices.
The Fox Corp. climate-news service, which got its start as a streaming app when it launched in October of last year, is not so quietly winding its way into as many platforms as it can. On Thursday, Fox Corp. and smart-TV manufacturer Vizio unveiled an expanded distribution agreement that puts Fox Weather on Vizio WatchFree+ alongside existing Fox ad-supported channels. Since its debut the app has been downloaded more than two million times.

Amidst hurricane and football seasons in the U.S., smart TV manufacturer VIZIO is making sure that its customers are getting up-to-the-minute coverage of both. On Thursday, the company announced that it is adding support for the FOX Sports app on VIZIO SmartCast TVs. VIZIO also announced that it has added the FOX Weather channel to its free ad-supported TV service VIZIO WatchFree+.

Vizio’s home screen Nov. 12-13 will feature a “sports blitz” section highlighting live college football and NFL games via Fox Sports. The app is the home for streaming live and on-demand sports from Fox, FS1, FS2, and Fox Deportes. Every Live Fox Sports game and studio show is available to TV subscribers, making NFL, MLB, NASCAR, college football, college basketball, FIFA World Cup, UEFA European Championships, CONCACAF Soccer, MLS, WWE, USFL, and Liga MX, as well as on-demand highlights of top moments from TV shows and sports leagues.

Fox Corp. and Vizio said they signed a multi-year expansion of their distribution agreement that will bring Vizio SmartCast users access to the Fox Sports app and Fox Weather. To mark the launch of the Fox Sports app, the Vizio home screen will feature a “sports blitz” execution showcasing the live college football and NFL games airing the weekend of November 12 and 13.

Below is a snapshot of TV by the numbers for the week of October 24-30, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 30.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Shopify wants small business owners to know that it offers “everything you need to streamline your shipping, returns and product storage.” Starbucks serves up a holiday ad centered around a group of joyful ice skaters. And Amtrak says, “The magic of the train is more than how it takes us away. It’s how it brings us together.”

This year, Hershey launched a new ad for Reese’s and KitKat, with encouragement for consumers to “choose both.” iSpot’s Creative Assessment Survey showed that respondents found the ad 13% more likeable than the norm for candy & snack ads in the last 90 days, and it garnered 10% more attention.

Polar Bears International, a nonprofit dedicated to wild polar bears and sea ice, holds Polar Bear Week (this year through Nov. 5) to coincide with the Hudson Bay bear migration. The goal is to educate people about the bears and their melting sea ice habitats and encourage them to get involved to protect them.

Treehugger spoke to John Whiteman, chief research scientist for Polar Bears International and assistant professor of biology at Old Dominion University in Norfolk, Virginia. He addressed the annual migration, the interesting things researchers observe, and how people can get involved to help the animals.

Interest in connected TV and over-the-top platforms has “skyrocketed” since the 2020 presidential elections, said Joe Marino, the head of client success at Madhive, which helps companies run and manage ad campaigns across streaming services. “Going into this cycle now, streaming is literally a part of every single buy, and it’s a big part of it,” Marino said.

He added that the platforms have matured dramatically and have made it much simpler to run campaigns than in the past, approaching Facebook-like ease.

A way of finding brands you want to partner with is by joining influencer marketplaces like CreatorIQ or GRIN. With these sites you can find brands you feel would be a good fit and contact them to organise a partnership.

Polar bear conservation nonprofit Polar Bears International is currently tracking and filming polar bears near Churchill, Canada. The Arctic bears have gathered there to wait for sea ice to form at Hudson Bay, which will make it possible for them to hunt their favorite meal: seals.

There’s a livestream of these beautiful bears waiting for the ice, which you can check in on below.

New data from Tubular Labs showcases the social video categories that luxury brand shoppers are most likely to watch. Of particular interest below, Hermès.com visitors appear to like watching content about traveling to Vegas over 25 times more than the average viewer.