Indeed, when reporting the results of its first post-Nielsen measurement project with iSpot.tv, NBCUniversal recommended that advertisers weight TV plans to include at least 30% OTT impressions to maximise incremental reach and optimise frequency management.

For the three months ended July 31, networks have aired 13% more national TV program promos (1.7 million spots) and 10% more impressions (248.8 billion) versus the same period a year ago, according to a MediaPost analysis iSpot.tv data.

When it comes to advertising dollar value, those promos are estimated to be worth $1.34 billion in equivalent media buys. Virtually all of it -- about $1.2 billion in advertising value -- comes from networks using their own platforms to run their program promos. The much smaller piece -- about $145.2 million -- comes from paid ads on other networks they don't own.

Vizio 50-inch M-Series 4K QLED HDR Smart TV with Dolby Vision: Was $529.99, now $298 on Amazon.

To date, the biggest streaming platforms by share of political ad spend are Comcast's XFINITY Streaming (15%), Vizio's WatchFree+ (15%), Spectrum Streaming (14%) and DirecTV Streaming (13%).

TikTok is not just a platform for entertaining dances or interesting trends. It is becoming a platform where Gen Z are flocking to for news. A survey of more than 1,000 consumers by CM Group late last year found that 23% of Gen Z shares news and information on TikTok, twice that of any other generation. While Facebook, Instagram, and Twitter might be common platforms for politicians to engage with audiences, TikTok seems to also be a rising platform politicians are starting to experiment on. Some politicians that are active on TikTok include Malaysia's finance minister Tengku Zafrul Aziz and health minister Khairy Jamaluddin as well as Singapore's DPM and finance minister Lawrence Wong and health minister Ong Ye Kung. Malaysia's member of parliament Syed Saddiq also has a presence on TikTok.

CM Group today announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media, has introduced Sailthru Experiences. This powerful new offering extends the Sailthru platform and allows customers to build and engage audiences through the collection of first- and zero-party data across the entire customer lifecycle. Today’s launch of Sailthru Experiences, which follows the release of SMS this spring, further underscores CM Group’s investment and commitment to delivering best-in-class marketing and engagement solutions that address the challenges marketers in retail, publishing and media face.

“In a recent study, we found that 74% of global consumers want brands to recognize them as an individual,” states Desta Price, chief product officer at CM Group. “This means the future of marketing is relationship-driven, built on creating personalized experiences throughout the entire customer journey.”

But Price adds that “the eventual demise of cookies, along with increasing legislation addressing nefarious third-party data practices, means brands need to own their customer data outright and that includes obtaining proper consent.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Dunkin’ wants you to know that you can get a medium iced coffee for $2 from 2 to 6 p.m. Old Navy says, “We’ve locked in regular prices on all jeans.” And Geico calls attention to the fact that it’s a NASCAR premier partner.

“You are seeing now the emergence of competitors, like VideoAmp, or iSpot or 605 that are challenging Nielsen and the space in general with new techniques, with new tools.

Media companies and TV ad leaders have been cautiously exploring a post-Nielsen world, integrating currency alternatives such as VideoAmp, Comscore and iSpot.tv within their deals.

The problem was also noted by a high profile study conducted by GroupM and iSpot.tv that found that about $1 billion worth of CTV ads were being counted with the TV off.

Similarly, recent data from GroupM and iSpot.tv indicated 17% of impressions through CTV devices – like dongles and gaming consoles – were delivered when the TV was shut off.

Whereas native smart TV apps, which make up roughly half of CTV viewing, had virtually no incidence of inflated CTV ad count, noted GroupM and iSpot.

As consumers continue to shift from linear to streaming, understanding what ad experiences they find worthwhile has become more crucial and transparency will be the major issue the industry will need to solve says a research post from leading industry analyst Alan Wolk.

The study by the TVREV co-founder noted that the emergence of the streaming era and a flourishing connected TV (CTV) industry has led to a transformative shift in media and entertainment and gaining insight on understanding has been made more important as ad-supported video-on-demand (AVOD) viewership in the US surges, with brands needing to establish how to reach these audiences more effectively.

So concludes a new study on ad-supported CTV by industry analyst and TVREV co-founder Alan Wolk, based on interviews with “dozens” of executives at media-buying and ad agencies, brands, ad-tech companies, CTV apps, studios and streaming device manufacturers. Interviewees were promised anonymity to encourage openness.

So when I said it was a familiar design it’s because this newest soundbar by Vizio takes ques from its V-Series V21d-J8 model we reviewed last year. It has that minimalist look with that semioval curve that is draped in fabric. This is mostly black with grayish portions on each side. It still stretches side to side at 36” while being just over 2” tall.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Kohl’s says, “Don’t let inflation win” in an ad promoting its current savings on activewear. Visit Scotland (styled as VisitScotland) serves up another in a series of stunningly scenic spots as part of its continuing “Scotland is calling” campaign. And Rooms To Go wants you to know that its storewide sofa sale ends today.

Spend on Dupixent ads in fact were down $5.1 million from January's spend, while Lilly pumped just short of $10 million extra into its commercials compared, with its biggest ticket ad being "Father-Son," which cost $19.2 million, according to the real-time TV ad trackers at iSpot.tv.

Advertisers may have scrambled to get in on CTV advertising, but news during the second quarter cast doubt on the market. A June report from iSpot and GroupM found that CTV impressions were grossly miscounted, costing advertisers $1 billion on ads that ran while devices were turned off.

For the three months ended July 31, networks have aired 13% more national TV program promos (1.7 million spots) and 10% more impressions (248.8 billion) versus the same period a year ago, according to a MediaPost analysis iSpot.tv data.

The problem was also noted by a high profile study conducted by GroupM and iSpot.tv that found that about $1 billion worth of CTV ads were being counted with the TV off.