Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: 3M wants you to know that its Post-it Super Sticky Notes have “2x the sticking power.” Servpro, the self-described “No. 1 brand in property restoration,” encourages viewers to apply for jobs at servpro.com/careers. And Google calls its Pixel 6a “a smarter phone for a smarter price.”

“We started running into some issues with servicing some of the apps we had on the platform, and at the time, we had to rent out to somebody else to help create a great consumer experience,” said Mike O’Donnell, chief revenue and strategic growth officer at Vizio, also pointing out that LG and Samsung did the same thing.

The lack of control over function and user experience led Vizio, Samsung and LG to create their own operating systems, part of a larger trend in the OEM landscape, as connected TV companies’ share of the marketplace continued to climb.

B+C has partnered with normally-on Tv set advertisement measurement and attribution corporation iSpot.tv to provide you a weekly chart we connect with Promo Mojo: unique information demonstrating TV’s most-promoted programming rated by advertisement impressions. Our info handles the seven-day interval via July 3.

Foods Network’s new reality collection Me or the Menu tops the position, producing it TV’s most promoted clearly show for a second week in a row.

Tubular Labs, the leader in global social video intelligence and measurement, has partnered with Banijay Rights, the global distribution arm of TV production powerhouse Banijay.

With a multi-genre portfolio of over 130,000 hours of standout programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment. The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.

For something even more affordable, check out the ongoing price drop we are tracking on the 2021 VIZIO 50-Inch HDMI 2.1 VRR AirPlay 2 M-Series 4K Smart TV

This particular model is the M-Series Elevate (M512E-K6 ) which includes 13 drivers and comprises a soundbar, wired surrounds and a separate wireless sub. The soundbar has height drivers along its front edge that automatically rotate 90 degrees to project sound vertically for Dolby Atmos and DTS:X content or fire forwards for standard stereo and surround audio. Vizio first used this technique in 2020 with its top of the range Elevate soundbar.

Unlike the current class leader, the Sonos Arc, the M-Series Elevate supports both Dolby Atmos and DTS:X immersive audio codecs. It features HDMI eARC, Bluetooth 5.0 connectivity, and an unspecified number of HDMI 2.0 inputs with 4K Dolby Vision passthrough.

The livestream is produced through a partnership between Arctic conservation group Polar Bears International and nature live streaming network explore.org. It is broadcasted from Polar Bears International’s research vessel, Delphi, at the Churchill River estuary, where the river flows into the Hudson Bay in northeastern Canada. The goal of broadcasting a livestream from the Beluga Whale Live Cam is to educate people about sea ice so they better understand its importance to the Arctic ecosystem.

This tracks roughly to total movie studio national TV advertising spending down 21% to an estimated $606.3 million, resulting in 46.3 billion impressions (January 1 through July 23), according to iSpot.tv.

Tubular Labs, a specialist in global social video intelligence and measurement, has announced a partnership with Banijay Rights, the global distribution arm of TV production company Banijay.

With a multi-genre portfolio of over 130,000 hours of programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment. The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.

The Vizio V-Series 4K TV supports Dolby Vision HDR and HDR10 in addition to 4K Ultra HD resolution for crystal clear picture quality, and Vizio’s IQ Active processor comes with an intelligent 4K upscaling engine to enhance HD content to 4K quality. The 4K TV also features Active Pixel Tuning, which makes pixel-level brightness adjustments for superior visual contrast, and the V-Gaming engine that improves console gaming by reducing input lag and enabling 4K 60fps variable refresh rate. You can also access your favorite streaming services on the Vizio V-Series 4K TV through the SmartCast platform, but the brand also offers the WatchFree+ service that offers hundreds of free streaming channels so that you’ll never run out of things to watch.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Google wants you to know that Chrome has built-in malware protection. Mattress Firm explores a Las Vegas-like place it calls the Land of Junk Sleep as part of its

Geico was the biggest advertiser during nationally televised MLB games during the first half of the season, according to iSpot.TV data. The insurer was the league's biggest advertiser over the course of the 2021 season, spending $16.2M. Telecasts this season have generated a total of $57.5M leading up to the break. Additionally, 86 brands combined to spend an estimated $9.6M during Monday night's T-Mobile Home Run Derby and Tuesday's All-Star Game (not included in the charts below).

Both Fever and the joint venture of Lighthouse Immersive and Impact Museums have hosted immersive live events in numerous U.S. and Canadian cities the past couple of years, featuring deep dives on artists such as Van Gogh and Monet, backed with custom music and other audio.

The combination can be massively popular; Lighthouse’s Immersive Van Gogh was one of last year’s most popular live events of any kind, selling more than 5 million tickets. Coming to numerous cities this summer are dueling King Tut immersive experiences.

“The looming economic uncertainty is causing smaller agencies—and advertisers in general—to place renewed importance on the efficiency of marketing dollars,” said Allison Clarke, head of general market, national advertising sales, at Vizio Ads. “That’s why right now we’re working with many of the smaller agencies to help them develop direct-to-device strategies, which provides verification that ads are actually seen on TV and the ability to measure both top- and bottom-of-the-funnel metrics.”

Today, VIZIO Holding Corp VZIO dominates CTV currency, which sells its glass-level data to everyone, and LG, which sells its CTV data to iSpot.tv (a private pure-play measurement company).

National TV ad spend for 2022 is $593.5 million so far, down 20% from the same period in pre-pandemic 2019, according to iSpot.tv. Universal Pictures is the biggest-spending studio so far ($167.5 million), followed by Warner Bros. ($67.9 million); Columbia Pictures ($44.3 million); MGM ($38.6 million); DreamWorks Animation ($35.9 million); 20th Century Studios ($32.7 million); Marvel ($31.7 million); and Disney Pixar ($28.6 million).

Managers at influencer marketing platform CreatorIQ have also seen a greater need for meaningful data and performance marketing tactics coming out of small agencies.

“From a creator economy perspective, this means not just measuring impressions, reach and engagement, but actually understanding the bottom-of-the-funnel metrics like sales, site conversion and foot traffic,” said Mike Balducci, CreatorIQ’s general manager, affiliate, e-commerce and payment solutions. “For smaller agencies, the ability to show actual sales from influencer-driven social commerce and affiliate programs will help them stand out by proving

Following up on our reports on the Vizio TVs, M-Series, and V-Series soundbars announced for 2023, Vizio introduced yet another M-Series soundbar with little fanfare, the M215aw-K6. This middle-of-the-range soundbar provides affordable access to Dolby Atmos via virtual surround sound in an easy-to-set-up 2.1 channel system for under $300.

The debate on the future of audience measurement, with incumbents like Nielsen battling emerging players like iSpot.tv and VideoAmp, is just the first salvo in a more universal unbundling of current measurement tools. As a next step, brands will need to embrace a common purpose and commit to accurate measurement of content suitability in the digital spaces where their customers are now firmly rooted.

“On a global scale viewing behavior, programming and trends are shifting as more and more audiences move to social and connected TV formats to get their entertainment. This shift creates a need for publishers, distributors and brands to change the way they measure and deliver programming to audiences,” said Greg Coleman, CEO of Tubular Labs. “Banijay Rights is responding to the evolution of culture and its impact on media and entertainment with video intelligence as a key ingredient in its next chapter of growth.”