Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives and decision-makers. The event will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16-18.

Among them is Irvine, California-based Vizio, which said the city’s growing tech workforce and work-life balance were factors in its decision to locate a new tech innovation office in Denver, which will create more than 100 jobs by the end of 2022.

After a brief break, NBC returns to the top of the Promo Mojo ranker with new reality dating show, The Courtship, in the week ended March 6, while last week’s chart-topper, ABC’s American Idol, drops out of the top five. Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through March 6.

Reggie Miller is back promoting Wendy's during March Madness, notes Ad Age. Data from iSpot.tv shows Wendy's was the 15th highest spender on TV ads during the men's event across CBS, truTV, TBS and TNT ($18.7 million). The QSR ranked No. 11 in terms of ad spend during the women's tourney across ABC, ESPN, ESPN2 and ESPN ($145,179).

To do its part to break this bias, EcoWatch is profiling four female scientists involved with the Polar Bear Research Council (PBRC). This body, which was founded by the Association of Zoos and Aquariums (AZA) in 2018 with support from Polar Bears International (PBI), just released its 2022 research Masterplan last month to help understand and protect these fearsome but vulnerable Arctic predators.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Toyota calls attention to the partnership between its Toyota Racing Development division and the U.S. Paralympics Alpine Ski Team to develop and launch the Toyota Sit-Ski. Sling shows off what it calls its Fan Freak-Out Zone, a (fictional) facility where basketball fans can “let it all out.” And Old Navy serves up a fresh 30-second TV cut of its current TikTok-inspired spot. (Ad Age’s Alexandra Jardine has the backstory—and the 60-second version: “A TikTok post inspired Old Navy’s new commercial.”)

WarnerMedia is working with Comscore, iSpot.tv and VideoAmp as it tests alternative methods of measuring TV ad performance across platforms. Paramount (formerly ViacomCBS) and Dentsu have partnered on VideoAmp data trials. NBCUniversal set iSpot.tv as its first certified measurement partner, teaming up Q1 currency tests across its One Platform ad offering, including the Winter Olympics and Super Bowl.

Last year, iSpot.tv said, the entire tournament was estimated to pull in $1.13 billion in advertising on CBS/Turner Networks -- coming from 10,262 airings, resulting in 21.2 billion impressions. Major advertisers included AT&T, Geico, Capital One, and Samsung Mobile.

TV networks are doing their part, pulling in all sorts of new measurement from a number of non-Nielsen companies. Some -- like Disney Advertising, NBCUniversal, Paramount Global and WarnerMedia -- are either doing a number of tests with media agency holding company groups -- or, in NBCUniversal's case, actually give “certified” status to measurement companies like iSpot.tv.

In the interim, TV networks are testing new waters with rival measurement vendors. NBCUniversal has tied up iSpot for a measurement trial that might encompass the company’s recent broadcasts of the Winter Olympics and the Super Bowl, as well as different programs airing in the first quarter.

So much so that the first two episodes — which premiered in April 2020 — combined to be the No. 5 most-watched show on its first night, according to data from VIZIO’s Inscape.

After suspicions over Nielsen’s data collection, this year we are seeing an explosion in new video currencies, including:

NBCUniversal said it picked iSpot.tv as its first cross-platform Certified Measurement Partner for cross-screen video, starting with a “test-and-learn” approach for the “alternative currency” with Publicis Media this Q1.

WarnerMedia selected iSpot.tv, VideoAmp and Comscore to do the same.

FedEx declined to disclose how much it spent on its recruitment ad effort, but media-measurement firm iSpot.tv estimates FedEx has spent roughly $24 million to air its TV ad as of last month.

VIZIO (NYSE:VZIO – Get Rating) had its price objective reduced by research analysts at Barrington Research from $27.00 to $17.00 in a research report issued on Monday, The Fly reports. Barrington Research’s price target points to a potential upside of 71.37% from the stock’s current price.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A bearded dragon named Iggy stars in a spot for the three-row Buick Enclave SUV. Olympic gold medalists Katie Ledecky and Michael Andrew help hype TYR’s Venzo line of swimwear. And Disney+ celebrates the “effortless, relentless, fearless” female characters in the series and movies it streams. (ICYMI: “Disney+ streaming service to offer low-cost version with ads,” from Bloomberg News via Ad Age.)

To support the skincare launch in 21 Neiman Marcus stores and on the retailer’s website, Prospect used tech provider MadHive in a partnership that included Flowcode and Fyllo for a campaign that ran from Oct. 24 of 2021 to Feb. 10. Some 150,000 viewers who scanned Flowcode’s next-generation QR code in TV commercials were directed to the Neiman Marcus website and retargeted with ads.