Spotify continues to dominate for Earned Media Value (EMV) within the music and video streaming industry, but Max saw the most notable recent growth, according to a recent report from CreatorIQ.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in October, as measured by Earned Media Value (EMV).

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

In September, Dupixent again snagged the top spot in the list of Rx and over-the-counter brands, according to data from iSpot.tv. Its share of voice was at 5.17%, with 3 billion impressions in total.

Wegovy, Novo’s weight-loss drug, hasn’t even yet had its TV debut in the US, according to iSpot.tv.

While Amazon grabs 54% of all UK Black Friday spend – figures from Wunderman Thompson again – there are intriguing pockets of resistance to the e-commerce giant, with a relatively meagre 37% market share among the 16-24 age group. These unencumbered younger consumers, incidentally, are more likely than older ones to push the boat out during the festive season. 78% of Gen Z .

The year so far has been challenging for many in the fashion retail sector, with ASOS recently announcing a long-term sales slump and highstreet retailers feeling the pinch of a spending decline driven by the cost of living crisis. But while online titans share news of turbulence and pessimistic outlooks, growing British fashion brand Blakely is cautiously celebratory about its growth as 2023 draws to a close.

The power of e-mail shows no signs of diminishing. It seems UK shoppers place the most value on communications they receive in their email inbox from brands and retailers, according to the latest research by Wunderkind.…

Weight-loss drugs are everywhere these days. At the Oscars earlier this year, host Jimmy Kimmel worked Ozempic into his opening monologue. Ads for Wegovy have become a regular feature of the New York City subway system

Novo’s weight-loss drug, hasn’t even yet had its national TV debut, according to iSpot.tv. The ads that have run for Ozempic and Mounjaro describe the drugs as medical interventions for people suffering from diabetes — not a miracle diet drug that can help anyone get thin.

On the consumer side, according to our same report, 72% of consumers admit they spend more to purchase from their favorite brand. Yet, 70% of consumers don't feel particularly loyal to the brands they purchase from.

Sponsored digital ads featuring creators have proven to be the most effective marketing strategy for brands and agencies edging out other creator-led strategies like affiliate marketing and user-generated content (UGC), the CreatorIQ Influencer Marketing Trends report found.

According to Creator IQ, which measures a brand’s earned media value, from January 2023 to October 2023, Alo Yoga netted $266.2 million in EMV. Mentions of sherpa made for a relatively small portion of that, at just over $210,000. Alo Yoga has 3.3 million followers on Instagram.

Despite the proliferation of brand marketing channels, UK shoppers place the most value on eMail communications they receive from brands and retailers, according to the latest research by Wunderkind.

CreatorIQ announced it has been selected for the Deloitte Technology Fast 500TM, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. CreatorIQ grew 394% during this period.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs.

Media companies have an opportunity to work much more closely with advertisers to unlock the potential of data-driven experiences for viewers. A study by Truthset found most CTV data being sold to advertisers is flawed. Industry leaders are working to link advertisers directly with publishers to share quality data more directly.

Wunderkind helped Fender grow the Fender Play community 4x, far exceeding their original goal of doubling membership sign-ups. With this increase in customers, Wunderkind has become the #1 paid channel for Fender according to Google Analytics, driving a ROAS that is more than 6x the target amount.

Wunderkind’s Publisher Growth Suite is a full-stack technology infrastructure that bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability, and high-yielding ad placements.