The effectiveness of good advertising depends as much on the content as it does the channel. And according to recent research by CreatorIQ, digital ads featuring known influencers are not only more effective, but also more efficient than ads that don’t.

According to a new report by Tubular Labs and Charbeat, marketers need to think ahead to best reach consumers this holiday season.

While short-form content has exploded over the past few years, snapshot content is not always best – especially as marketers head into the holidays. According to a new report from Tubular Labs and Chartbeat, while 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, it's the 61-120 second videos that have seen views surge over 1,500% YoY

Today, consumers are expecting more from brands they shop with, while making further considerations about their purchases. Research from Wunderkind into the spending habits of Aussies found over half (52%) have switched to more affordable alternatives amidst the rising cost of living.

CreatorIQ today announced it has been selected for the Deloitte Technology Fast 500TM, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. CreatorIQ grew 394% during this period.

And while much of the Threads back-end is still in development, as Meta works to scale up the platform to meet rising demand, there are a couple of points worth noting at this early stage, as highlighted by Meta marketing director Jacki Pimentel at a CreatorIQ Connect conference in LA recently.

Chili's didn't air a single TV ad in 2022, according to the iSpot Midseason TV Ad Report provided to SBJ. But from Jan. 1 through Oct. 31 in 2023, 38% of the $30.6 million that the brand spent on all TV advertising was devoted to live NFL action.

For decades, advertisers loved linear television because it was a “mass reach” vehicle, with the ability to drive exposure with tens of millions of households during weekly tune-in events like Seinfeld, American Idol and Survivor. Now, those tune-in events primarily consist of sports and are nowhere near as big, besides the Super Bowl.

The average number of apps has doubled since Q4 2021, with consumers in Q3 2023 using an average of 5.4 for each smart TV, according to Inscape’s Q3 2023 TV Market Trends Report. The wide adoption of smart TVs, and the apps that live on them, is also helping fuel a fundamental change in how people consume content.

According to the Salesforce Research survey, 66% of consumers expect businesses to understand their needs. As per the report by Campaign Monitor Infographics, 73% of consumers claimed that they would prefer brands that utilize personal information to enhance the relevance of their experiences.

One of the most critical elements of writing a winning subject line is to make it the right length. There have been many studies on this, but recent data from Campaign Monitor found that somewhere between 28 and 50 characters is the optimal length.

At CreatorIQ Connect, a conference series in Los Angeles, the marketing platform hosted panels with industry professionals like Bridget Dolan, global managing director of YouTube Shopping, and Jackie Pimentel, senior global marketing director at Meta.

In fact, a separate study from CreatorIQ found that 67% of brands are spending more on influencer marketing this year compared to last year because of how much creators resonate with consumers.

The shopping season is here, and social video intelligence platform Tubular and analytics firm Chartbeat published the latest insights on reaching consumers this holiday. Hint: Home in on social channels – because holiday content during this time has already surpassed 2022 by more than 1 million videos across social media apps.

Cook said despite industry challenges, the brand is well poised to communicate its service offerings to customers when they might need it most. And the brand keeps plowing money into marketing. State Farms ranks as the fifth-most prominent NFL advertiser this season, according to an iSpot.tv ranking of brands by TV ad impressions share of voice.

The numbers behind personalization are nothing short of remarkable. According to a study by Epsilon, a staggering 80% of consumers are more likely to make a purchase when brands offer personalized experiences. In an era where customer attention spans are dwindling, personalized marketing materials, including emails with tailored subject lines, are 26% more likely to be opened, as reported by Campaign Monitor. Moreover, these personalized emails generate transaction rates that are six times higher than their non-personalized counterparts, according to Experian.

Let's take a stroll through the CreatorIQ Connect conference in Los Angeles. Picture this: a melting pot of industry mavens. We're talking about the likes of Michelle Miller from K18, Bridget Dolan at the helm of YouTube Shopping, and Meta’s Jackie Pimentel. They're not just talking shop; they're redefining it.

An argument as old as cord cutting continues… “Just switch back to cable TV.” Can you really get everything you want from just cable TV? A new study from Vizio and Inscape offers an idea of how few people enjoy cable TV only.

The competition is also apparent in TV commercial airings, with more than $225 million spent by drugmakers so far this year, according to iSpot.tv tracking data in the psoriasis and shingles category. Of the total, $217 million went to branded ads, with the remaining more than $8 million spent on unbranded ads, attributed to the current AbbVie campaign.

British lifestyle brand Crew Clothing claims to have unlocked threefold growth in digital sales from new customers, by partnering with performance specialists Nest and Wunderkind.