Wunderkind announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite, which has been in private beta with select publisher partners including CNN and AP News, offers publishers tools to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.

Wunderkind for instance has petabytes of consumer behavior information gained from trillions of individual data points accumulated over 13 years. In just the last 30 days, we’ve tracked over 170 billion e-commerce events and captured nearly 950 million unique device or email associations, and over 11 billion e-commerce site page views.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.

The digital advertising world is bidding farewell to third-party cookies, and it’s a significant pivot. This represents both a challenge and an opportunity to innovate. The exploration of new identification technologies and the value of first-party data becomes paramount.

The Influencer Marketing Report 2024 is a survey by the creator marketing platform CreatorIQ.

For this report, the CreatorIQ team surveyed 225 organizations ranging from small businesses to agencies to enterprises. The questions assessed the company’s influencer marketing practices from September 2022 to August 2023.

Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.

Still, even after following a marketing playbook of promoting the pic heavily across sports and female-skewing series (iSpot says Marvels spots had best ad impressions on SOV: NFL (23.2%), MLB (7.1%), The Voice (3.2%), College Football (3.0%), Dancing With the Stars (2.4%))

LIV’s debut 2023 tournament garnered less than 300,000 viewers, and the league eventually opted to report viewership numbers through the lesser-known iSpot service, as opposed to Nielsen, which most leagues use. Through 10 weeks of the college football season, the highest-rated game on The CW was Virginia-North Carolina on Oct. 21, which drew 788,000 viewers.

Through Wunderkind, on the other hand, Crew set out to identify its website traffic, while attempting to grow its addressable first-party customer database, applying the firm’s technology to ultimately expand the reach of its email programme.

Wunderkind, the leading cross-channel performance marketing and advertising software, announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Tubular Labs, the leader in global social video intelligence, and Chartbeat, the content intelligence platform for publishers, released its latest report, unpacking top trends and insights to help advertisers effectively reach consumers ahead of the holiday shopping season.

“Viator Makes Museum Tours Juicy Again” launched in May, but has been only on streaming services and in local ads recently. In the past 30 days, the spot attracted an estimated 1.2 million TV ad impressions, according to analytics firm iSpot.tv.

The Crohn’s disease, psoriasis and psoriatic arthritis treatment from Boehringer Ingelheim and AbbVie had an impressions share of voice (SOV) of 5.02% during the month of October, according to data released by iSpot.tv Friday afternoon.

Ryan Urban, CEO and founder of Wunderkind: "Provide value, have fun" is my permanent mantra. There's a next level to that, which is to massively contribute to society but enjoy yourself while you do it. Life is about enjoying what you do.

Vizio ended the third quarter of 2023 with 17.9 million SmartCast active accounts, a slight increase on the quarter before. Vizio also saw a slight increase in the overall number of hours streamed using its platform.

Vizio posted net income of $13.8 million for the third quarter ended Sept. 30, compared to net income of $2 million in the prior-year quarter, and net revenue of $426.2 million, compared to $435 million in Q3 2022.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Kia’s commercial for the ’23 Sportage Hybrid ascends from fourth to first place week-over-week with nearly 218 million national TV ad impressions as tabulated by iSpot.tv.

Sports delivered top impressions counts, led by NFL games (17.3 million impressions), college football (10.5 million) and NBA (8.8 million), while the top networks were CBS (34 million), ABC (27.6 million) and HGTV (15.2 million).

According to ad tracking firm iSpot, TV commercials for the film ran only a few dozen times through Oct. 6, including several spots during NFL broadcasts. (By comparison, a Marvel movie can show thousands of television commercials.)