According to Ad Age, during her tenure at NBCU Abcarian has been 'vocal in her dissatisfaction with the current status of audience measurement', most notably with her former employer. She has led the NBCU Measurement Framework - involving more than 150 audience measurement companies; and also been active in numerous industry panels focusing on the need to adapt audience measurement and ad currencies as viewers migrate to other platforms.

The Background: Last year, GroupM and iSpot made headlines when they reported that as much as 10% of streaming ads played to, well, no one. At issue: viewers who stream TV via a dongle, gaming console or stick can turn their TV screen off, but the streaming company, unaware of the darkened TV screen, continues to stream the content

Automakers spent an estimated $301 million on national TV in October, up 11% compared to last October’s tally of $271.1 million, according to iSpot.tv.

In conclusion, CreatorIQ's Influencer Marketing Trends Report for 2024 paints a vivid picture of an industry in constant flux. Brands and marketers are adapting to changing consumer preferences, realizing the value of authentic creator content, and navigating challenges like budget constraints. As the influencer marketing landscape continues to evolve, staying informed about these trends will be crucial for success in the coming year.

Working with Nest to develop their paid social strategy, combined with Wunderkind for first-party data capture and triggered email marketing, Crew Clothing was able to optimise online performance, improving web traffic quality and retargeting of existing customers, to deliver a three-fold increase in purchases from new customers.

The data we gather through Wunderkind allows us to tailor our content and promotions to the individual needs and interests of each customer. The result is higher conversion rates, increased customer loyalty, and a greater sense of connection between Crew and the customer.”

Use a 90-second video in your social media or emails. According to a study by Campaign Monitor, adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%.

Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

On October 10, a press release from iSpot and ParamountPARA +1.6%PARA +1.6% Global announced an agreement allowing for the measurement and transaction of national TV ad campaigns with iSpot currency metrics across Paramount’s U.S. media and streaming holdings.

Black Friday and Cyber Monday are typically the biggest email and SMS volume events of the year, resulting in a spike in transactions — but only when done right. Put that hard-earned first- and zero-party data to good use.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Using Marigold Engage content management tools helped Vitacost refine successful messaging, enabling the company to capitalize on the power of kinetic email and personalization, and delivered significant impact.

Madhive, a leading advertising software platform engineered for modern TV advertising, today announced it has been selected for the Deloitte Technology Fast 500TM. Now in its 29th year, the award acknowledges the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. This award builds on the momentum from Madhive’s $300 million investment from Goldman Sachs Asset Management in June 2023.

The month after it launched the Wunderkind solution, Clarks was able to deanonymize 32% of its site traffic using Wunderkind’s identity network and hands-on expertise. The increased triggered email reach brought 12x more visitors back to continue shopping over the previous solution, and the resulting 5.5x revenue growth of their abandonment emails translated into nearly 5% of Clarks’ top-line digital revenue.

​​Some notable TV data partners are DIRECTV and VIZIO Inscape - where Yahoo is the exclusive DSP to access the data - in the U.S. and SambaTV in AU, CA, and UK, co-mingling their valuable TV data with Yahoo’s own first-party data. These integrations allow for richer insights and measurement across channels.

Notably, NFL Football on Fox has the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

The campaign’s anchor TV spot was broadcast during the final game of the MLB World Series on Fox TV and garnered more than 225 million impressions according to iSpot TV metrics.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

And I can't shake the feeling that what the sell-side has been doing -- from the pioneering standalone certification pushes by the big network suppliers to their OpenAP's formalization of a U.S. JIC to their decision to "conditionally" certify at least three alternative ad currencies -- Comscore, iSpot.tv and Videoamp -- aren't some designed to nullify and/or void that.

When it comes to email marketing software, two giants stand above the rest: Campaign Monitor and Mailchimp. With powerful features for creating, sending, and tracking email campaigns, these platforms can transform how you engage with customers.