In this comprehensive Campaign Monitor vs TinyEmail comparison guide, we’ll evaluate both platforms across key criteria such as market position, ease of use, design customization, features and functionality like blogging, ecommerce, and SEO to help you choose the best email marketing platform for your unique business needs.

Today, clients need help figuring out what it takes to win the customers’ hearts, not just their transactions. They need to work harder to know more about their customers and to help them along their path to purchase in a contextually relevant way over time. This is the foundation of relationship marketing. And it is, in fact, what we do here at Marigold.

By deploying Wunderkind’s Identity Network and on-site behavioural triggers, Crew significantly expanded the reach of their triggered email programme – enabling them to send personalised, 1:1 messages, at increased scale, based on intent signals including category, product and cart abandonment.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 30 through November 5, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

Major players including Pluto TV, Roku TV, Tubi and Vizio increased their FAST offerings but only by single digit percentages, while Amazon’s Freevee, Samsung TV Plus and Sling Freestream ramped up offerings by adding 152, 73 and 176 net channels respectively.

According to the latest data from real-time TV ad tracker iSpot.TV for October, Skyrizi once again claimed the top spot, with spending skyrocketing from just over $30 million in September to $45.6 million last month.

“What sets Madhive apart is our completely white-labeled service. We recognize the challenges of the local high-volume marketplace, and in response, we've developed a unique DSP that seamlessly integrates with order management and measurement systems to simplify execution,” says Madhive SVP, Sales, Kristin Wnuk.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CreatorIQ’s 2024 Influencer Marketing Trends Report compiled a poll of 225 brands and agencies collaborating with influencers to discover how much they are willing to pay Instagram influencers. The findings show that 36% of survey participants said they would pay $500-$2,500 to Instagram influencers with less than 100,000 followers. Well-known Instagram influencers with 1M+ followers can be compensated $10,000-$50,000, according to those surveyed.

Influencer marketing platform CreatorIQ is out with new data—shared first exclusively with Ad Age Datacenter Weekly—revealing how much brands are actually willing to pay influencers for sponsored posts on Instagram. The data is part of the company’s 2024 Influencer Marketing Trends Report.

The United States Postal Service has launched the “Built for the Holidays” integrated campaign as the latest installation of the brand’s iconic tradition of holiday campaigns, including last year’s “Holiday Ready” which ranked in as one of the top 5 most liked ads of the season (iSpot).

Intrusive adverts that interrupt consumers’ shopping journeys or browsing history risk lower engagement risk consumers turning away from brands and retailers.

The data on intrusive adverts, revealed by performance marketing channel Wunderkind in its latest ‘Kindness in Advertising’ report, is based on research of 1000 digital-active shoppers.

Try this: Instead of just putting [First Name] tags in the body of an email, try adding it to the subject line. Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available.

Last year’s USPS holiday campaign, “Holiday Ready,” was highly regarded and ranked as one of the top 5 most liked ads of the season according to iSpot.

CEW partners CreatorIQ are back with their fourth annual Influencer Marketing Trends Report is here! This report captures insights from hundreds of brands, agencies, and creators.

We went from the dominance of Reels on Instagram to carousels getting back in the game. Twitter became X, and Instagram launched Threads. Commerce swooped over TikTok. And we can’t forget about the space’s hottest new player, YouTube Shorts.

“Stretch,” a new commercial for the ’24 Hyundai Tucson, takes first place on iSpot.tv’s ranking of the most-seen auto TV ads for Oct. 23-29 with 224.7 million national TV ad impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The JIC are still working through the process, but their goal is to set standards and criteria needed to certify multiple measurement currencies for the premium video landscape. VideoAmp, which Foxtel have partnered up with, was one of the audience measurement companies invited to apply, together with iSpot, Samba TV, and Innovid-TVShared, among others.

A recent report from Tubular Labs and Chartbeat dissects the top five holiday content trends that will impact how shoppers plan their holiday spending, from scoring deals to buying gifts, decorations, travel, and cooking essentials.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.