Sports were a particularly bright spot for the TV industry and streamers in Q3 2023 according to a new report from iSpot.tv that found college football household TV ad impressions climbed 54.5% YoY in Q3 2023 thanks in part to increased exposure on CBS, NBC and CW, along with more ad airings.

Household TV ad impressions rose 1.4% year-over-year in the third quarter, while national TV ad spending dropped 5.95%, according to iSpot.tv’s TV Transparency Report for the period.

The topline analysis from CreatorIQ identified over 8K creators posting about Hispanic-owned beauty brands more than 190K times, driving an estimated 7 billion impressions, 425 million engagements, and $650 million EMV. This last figure constitutes a 13% year-over-year EMV increase for the Hispanic-owned cosmetics space as a whole, which also enjoyed respective 67% and 64% YoY growths in impressions and engagements.

Wunderkind’s poll revealed that 91% of shoppers won’t make purchases from brand who serve ads they perceive to be intrusive. A separate study by Bulbshare reported that disruptive advertising is prompting 99% of Gen Z consumers to frequently skip ads, while nearly two-thirds (63%) of online shoppers use ad blockers to avoid online adverts altogether.

Data Relationship Management could play a crucial role in addressing the challenges revealed by a recent Truthset study, which examined 15 data brokers and uncovered that email and postal address matches, essential components of ad targeting and audience measurement, are accurate only 51% of the time.

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, reveals.

Tubular Labs, the leader in global social video intelligence, released its latest U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

With writers and actors on strike, TV ad impressions rose 1.4% in the third quarter, while ad spending dropped by about 6%, according to new data from measurement and analytics company iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

A new report from iSpot indicates that many streaming services which advertise their product during NFL games are closely involved in NFL streaming themselves. The report indicates that 9% of all streaming service ad impressions were delivered during NFL football games, while 3.2% of such impressions were served to viewers during college football games.

In advance of the CreatorIQ Connect event on October 26 in Los Angeles, we sat down with a representative from each, getting their perspective on the trends and ideas shaping the future of digital influence.

Paramount Global this month picked iSpot.tv as a currency option for linear and streaming TV in the United States. Trading on the media-measurement company’s data are expected to begin in the first quarter, the companies announced.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

You can watch the 2023 Uber Eats NFL commercial here on iSpot.tv.

TINA.org’s complaint, which was prompted by a consumer tip, urges the agency to investigate BeActive’s deceptive FDA marketing. According to ad-tracking firm iSpot.tv, BeActive has spent more than $42 million on the national TV commercial at the center of the campaign.

Wondery now has over 70 podcast shows on YouTube and has seen “fantastic growth” in viewership on the platform, according to Jeanine Wright, COO of Wondery. While she declined to share specifics on how much viewership has grown, views on Wondery’s podcast videos range from 10s of thousands to just a couple hundred.

Wondery now has over 70 podcast shows on YouTube and has seen “fantastic growth” in viewership on the platform, according to Jeanine Wright, COO of Wondery. While she declined to share specifics on how much viewership has grown, views on Wondery’s podcast videos range from 10s of thousands to just a couple hundred. Views on Wondery’s main channel have grown from about 750,000 in September 2022 to 1 million in September 2023, according to Tubular Labs data.

The CW has been using iSpot data to measure LIV viewership this season. LIV reported numbers widely for its first two events but decided against it for the final 12. Staeger said Friday there are plans for an official season roundup around how the league performed, though it likely would be focused on streaming numbers.

iSpot measured a very robust TV ad spend for the film at $15.4M, which reached 1.12 billion household TV impressions. Spots aired across NFL football, (13.7%), college football (6.9%), MLB (4.6%), Law & Order SVU (3.0%) and House Hunters (2.4%), with top network ad runs on ESPN (9.6%), Fox (9.5%), CBS (8.6%), NBC (6.3%) and ABC (6.2%).