iSpot’s Leslie Wood and Brittany Slattery of OpenAP discuss on The Future of Streaming & Measurement in a Cross Platform World

More advanced targeting requires exponentially more data than demo-based targeting, including new identifiers and outcomes-based data, such as sales and conversions. Ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

According to CreatorIQ, Glossier’s earned media value grew 52 percent year-over-year between January and September. EMV assigns a unique value to a piece of content brd on engagement that this content receives from users (likes, comments, shares, views), as well as the platform that this content was published on (Instagram, YouTube, TikTok, etc.), and attributes that value to brands mentioned in this content.

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

Vizio has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs. Vizio football fans now have access to the NFL app and NFL+, the League’s direct-to-consumer streaming service.

Retailers are already starting to see a rise in early online Christmas shopping, as price sensitive consumers were prompted by Amazon Prime Day to seek out the best deals available on gifts, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, reveals.

Research from Criteo suggests that, because of the increased competition around discounting prompted by Amazon Prime Day, 58% of UK shoppers planned to compare Amazon’s Prime deals with those prices and promotions offered by other retailers, which may also have contributed to the uptick in web traffic and revenues seen by UK online retailers last week, Wunderkind suggests.

Email marketing is still a potent tool for attracting customers with triggers based on their activity. The following advantages are provided by email marketing software like SendGrid, Constant Contact, and Campaign Monitor:

Creators will also have the option to share additional metrics with advertisers around their public Stories, saved Stories, Spotlights, and audience insights. Snap says that it’s working with API partners to integrate the creator data into their platform, including Captiv8, CreatorIQ, Influential, Pearpop, Tagger, and Whalar.

Netflix may be king among video streaming platforms, but it doesn’t hold a candle to what Spotify is reeling in for Earned Media Value (EMV). According to CreatorIQ’s September Share of Influence report for the music and video streaming landscape, over 4,600 creators generated a massive $159.8 million EMV for the music behemoth — nearly 3x Netflix’s EMV for the month ($55.8 million).

According to Inscape’s Q2 2023 TV Market Trends report, about 5 per cent of US cable/satellite households have outright quit viewing content via their satellite and cable TV options in the second quarter of the year. Inscape’s data demonstrates that a sizable portion of those remaining subscribers have cut their viewing time significantly as well.

National automotive TV spending rose to $227.9 million, up 15.4% in September compared to $197.4 million a year ago, according to iSpot.tv. Household TV ad impressions also rose to 31.2 billion in September, compared to 25.6 billion a year ago, up 21.8%.

With 233.2 million national TV ad impressions, Honda’s “Keep Dreaming” leads iSpot.tv’s latest ranking of the most-seen auto TV ads. Just over 39% of those impressions came from NFL (72.7 million) and college (18.6 million) football games, with NHL games delivering another 4.8 million impressions. Top impressions-driving networks included Fox (60.4 million), CBS (26.8 million) and Bravo (15.3 million).

Customer engagement platform Wunderkind analysed over 42 million shopper journeys from 2-15 October 2023 and it also found that there was a ‘halo’ effect from Amazon Prime Day that prompted more browsing by shoppers across retailers’ websites in general last week. Web traffic was up 7.69% compared to the week before “as shoppers validated the deals on offer to make sure they got the best price”.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in September, as measured by Earned Media Value (EMV).

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in September, as measured by Earned Media Value (EMV).

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in September, as measured by Earned Media Value (EMV).

VIZIO released a new NFL app on its line of smart TVs, offering fans more sports entertainment and games. Fans can cheer on their favorite teams through the NFL app and NFL+, which includes live streams of the NFL Network and NFL RedZone, as well as live out-of-market preseason games.