Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Consumers are aware of the switch; they are also changing the way they consume video content. Over the summer, it was widely reported that for the first time, linear TV viewership fell below 50% in July. Less than half of the reported 49.6% linear viewership — 20 percentage points — was attributable to broadcast television. Contrast that with reports from October 1995 when the drop to 40.5% of total viewership was news.

Inscape, a leading provider of currency-grade smart TV data, released new data that provides more insight into the full extent to which TV viewers are abandoning traditional formats like cable and satellite for streaming platforms.

In its Q2 2023 TV Market Trends report about 5% of U.S.pay TV households have stopped viewing content via cable and satellite. That’s up from 4% in Q4 2022.

Dupixent is back on top of the list of Rx and over-the-counter (OTC) brands for the month of September, according to data released by iSpot.tv Tuesday afternoon.

National automotive TV spending rose to $227.9 million, up 15.4% in September compared to $197.4 million a year ago, according to iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

According to Campaign Monitor, segmented campaigns achieve a 760% increase in revenue compared to basic batch sends. This is because tailored content boosts open and click-through rates.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The size of the upfront was not disclosed. The Weather Channel had nearly $181 million in advertising revenue in the last year, according to data from VideoAmp rival iSpot.tv.

iSpot.tv and Paramount Global announced a currency partnership that facilitates transactions for both linear and total cross-platform reach for Paramount’s portfolio of networks and platforms. “Paramount has taken the lead in accelerating new measurement and currency enablement because the future of our industry depends on it,” said John Halley, President of Paramount Advertising.

Tesla’s challenge is that, as it grows, it’s competing more directly with companies that are experienced marketers, Weiss said. Ford has already spent conspicuously to promote its F-150 Lightning pickup, and General Motors has run Super Bowl ads for the last three years. Weiss said Swedish EV maker Polestar also advertises, spending an estimated $20 million this year.

“It is unrealistic to expect the way the MRC is structured to have any credibility in saying a company’s product is going to be trustworthy,” said Scott McKinley, CEO of Truthset, a data validation and measurement company, also speaking at CIMM.

Wunderkind, the leading cross-channel performance marketing solution, introduced an artificial intelligence-based text generation tool for on-demand text campaigns called WunderkindAI.

Liu’s experience at Sephoria was a hybrid of awareness-building and social listening, she said. “We use Tribe [Dynamics], so I think about it from an EMV point of view and social awareness. The other part is it’s a sampling opportunity. It’s hard to get samples in the hands of the right people… and my marketing director asked every single person in line for samples if they had heard of Tower 28.”

The top beauty brands by EMV gained in August, and each brand’s year-over-year change in the metric…

“Paramount Global chose iSpot.tv as a currency option for linear and streaming TV in the U.S., with measurement and trading on the measurement company’s data expected to begin in the first quarter,” Ad Age’s Jack Neff reports. “The two companies currently are completing technology integrations to ‘enable fast, seamless advertising transactions inside of Paramount’s proprietary and licensed systems,’ according to a Paramount statement.”

A commercial for the Lexus TX takes first place on iSpot.tv’s latest ranking of the most-seen auto TV ads, receiving 219.7 million national TV ad impressions. The ad pokes fun at the misery of commercial airline travel these days, stating that “for everyone who’s endured the bad seat … finally, sweet, sweet redemption”

Paramount announced this week that it was going to add iSpot to the list of approved vendors that can be used as currency on its deals. The company joins VideoAmp and Comscore on Paramount’s list of Nielsen alternatives.

Trade orgs, such as the VAB and ANA, are also working on their own panels, although their approaches also differ. The VAB is using ACR plus data from another panel provider (think Kantar or HyphaMetrics as a hypothetical), while the ANA is building an ID it can integrate with alternative measurement providers (like, hypothetically, VideoAmp or iSpot) to identify TV audiences.