Niche players frequently specialize in one aspect of multichannel marketing hubs – such as campaign creation, and for some customers, that fits the bill. Yet, they can fall behind other vendors in the quadrant in their platform’s depth, market visibility, and execution. That said, in this crowded tech space, these vendors have made significant strides in the space to qualify for the quadrant. This year’s niche players are:

Camelot has also stepped up its game on the measurement front. The agency recently entered into a multiyear partnership with iSpot.tv, giving clients access to the media measurement company’s products, including unified cross-platform and verified streaming capabilities. Additionally, Camelot was Roku’s first certified partner, using the latter’s OneView measurement and technology platform when it launched in October 2022.

TV measurement company iSpot.tv is out with its 2023 Spanish-language TV Advertising Report, which it shared with Datacenter Weekly first. A few key findings…

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

After years of disruption and digital transformation in the financial services sector, trust and transparency have become even more important customer values. As consumers watch the high-profile collapse of regional banking institutions amid an uncertain global economic climate, financial institutions face a pivotal point to serve as more trusted protectors of customer data across multiple platforms.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Football player Desmond Howard in the Geico commercial

MyPillow’s advertising and revenue-sharing agreements with conservative media have been a major source of support for right-wing figures, such as Stephen K. Bannon, the former Trump adviser who has a revenue-sharing agreement to promote MyPillow on his “War Room” podcast. Such promotions have increased slightly in the last year, according to the analytics companies iSpot.tv, which covers television advertising, and Magellan.ai, which covers podcasts.

With 191.4 million national TV ad impressions, a commercial for the ’23 Nissan Rogue takes first place on iSpot.tv’s ranking of the most-seen auto TV ads for Sept. 25 through Oct. 1.

A newly released report from iSpot finds that brands are increasing their focus on reaching Spanish-speaking Hispanics. This has resulted in a significant year-over-year rise in ad impressions during the first three quarters of 2023.

According to the latest report from TV ad trackers at iSpot.TV, AbbVie spent $30.4 million in September on advertisements for its IL-23 immunology therapy Skyrizi, securing the top spot on the ad spenders' list. That's a $3.9 million increase from August, when AbbVie was also the top ad spender.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Rare Beauty, founded and owned by singer and actress Selena Gomez, takes the top spot, with creators generating a massive $410.5 million EMV for the brand January through August 2023. Additionally, Rare Beauty was the No. 1 U.S. cosmetics brand by EMV ($42.0 million) across the entire industry in August, beating out Charlotte Tilbury ($35.3 million EMV in August), MAC ($31.7 million), and Benefit ($31.0 million).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

On a panel moderated by Kristin Wnuk, SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

A report from iSpot.tv, shared by Sportico, says $21.2 million has been spent on ads starring Kelce for the 2023 NFL season. Chiefs quarterback Patrick Mahomes is also popular for TV ads with $34.8 million spent on commercials with him.

Kelce is also featured in social media activations with brands including Experian, Drink Accelerator, Pfizer, State Farm and Lowe’s. According to data from creator marketing platform CreatorIQ, he’s seen notable growth in his own social media audiences lately: His Instagram followers have grown by nearly 39% since August, and his current engagement rate on the platform is 9.43%, which CreatorIQ considers “excellent.” On TikTok, Kelce’s audience has skyrocketed 149% since August, with a “good” engagement rate of 6.59%.

The network seemed pleased to milk the situation, frequently training cameras toward Swift, who was in a VIP suite with other celebrities. She was also present on the advertising side of things, appearing in a commercial for Capital One Venture X Card that aired during the game and received 16.9 million TV ad impressions, per iSpot. The movie trailer for “Taylor Swift: The Eras Tour” also ran during gametime, racking up 17.9 million impressions.

Compared to the larger English-language TV business, Spanish-language TV keeps getting better news on two important fronts: Higher viewer impressions and more importantly, growth of national TV advertising dollars.