“47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets.” - Campaign Monitor

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. iSpot’s new report around Spanish-language TV advertising shows which brands are increasing Spanish-language ad focus YoY, key industries, daypart adjustments, top programs and more.

Marigold's Financial Services Forecast 2023 Consumer Trends Index reveals several critical insights that hold significance for public relations (PR) executives in the financial sector.

But this first trend has been hiding in plain sight for years. According to Tubular Labs data…

Coming off the success of the year’s biggest box office success, Tubular Labs joined forces with Mattel for its recent webinar, The World of Barbie: Unboxing Mattel’s Digital Success, on Sept. 20.

Rare Beauty is growing at 110% year over year with influencers, CreatorIQ reports, while Charlotte Tilbury is expanding at around 18%. Begley believes that if Rare Beauty were to be acquired, it would possibly represent the fastest trajectory “from zero to a multibillion exit” in the history of the beauty industry. “Their success is unprecedented,” he says.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

Like many Smart TV makers, VIZIO provides advertising services that include ad placements in streaming content, home screen promotion and the use of data to target relevant homes on television or retarget them across different devices, with its VIZIO Ads unit serving the U.S. market.

A newly released report from iSpot finds that brands are increasing their focus on reaching Spanish-speaking Hispanics. This has resulted in a significant year-over-year rise in ad impressions during the first three quarters of 2023.

According to a new report from iSpot.tv, Spanish-language household TV ad impressions rose more than 27% to 181.1 billion in the first half of 2023, compared to a year ago.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV ad measurement company iSpot has acquired TV measurement and attribution company 605.

RD: Nexstar noted in its RFP press release that is has been, “actively engaging with new measurement partners, working earlier this year with VideoAmp and iSpot to deliver linear and streaming audience data generated across its media platforms.”

iSpot.tv has earned its first Media Rating Council accreditation for the ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.

Wunderkind, the leading cross-channel performance marketing solution, today announced its latest integration with Ometria, the first and only Customer Data Experience Platform (CDXP) designed specifically for retail, with over 200 industry-leading global clients, including Sephora, Steve Madden, Hotel Chocolat, and Brooklinen.

Brands may feel that they have little choice but to trust the platforms to define the measurement standards, and/or to certify third-party measurement tools on platforms like Facebook, Amazon, and Google. (Amazon, for example, invites brands to connect their first-party data to Amazon's audiences via the Amazon Marketing Cloud, and partnered with iSpot and VideoAmp for video-ad measurement, as reported in May. Google, meanwhile, created the YouTube Measurement Program, or YTMP, to vet those who monitor audience data on its own site.)

According to iSpot’s Creative Assessment, 38% of surveyed viewers considered the product itself to be the single best thing about the Lexus commercial.

On a panel moderated by Kristin Wnuk SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.