AbbVie packed the punches with its ad spending in August, claiming the top three spots on iSpot.tv’s top pharma ad spenders for the month.

In particular, Ozempic stands out by allocating 41% of its advertising budget to online video platforms, such as streaming services, which represents a remarkable year-on-year increase of over 1,000%. Conversely, as evidenced by iSpot.TV's monthly TV drug advertising data, its investment in television advertising has experienced a contrasting decline of 23% compared to the previous year.

Situation: One week after the JIC certified a few across many criteria, iSpot earned MRC accreditation – for tracking national ads. This gives it the only cross-platform ad measurement with at least one half of the equation verified as the old school government body creeps slowly along.

iSpot Gains MRC Accreditation for Measuring National TV Ad Occurrence

Beauty and wellness brands within Unilever Ventures’ portfolio include Rael, Straand, Womaness and Trinny London. It’s also invested in technology-centered subscription, delivery and marketing platforms like Grove Collaborative, CreatorIQ and FabFitFun. Exiting to Unilever is considered a bonus for portfolio companies. It’s not a requirement.

The CarbonTV app is now available on VIZIO smart TVs, offering content including hunting, fishing, survival, aviation and outdoor lifestyle. The app offers a library of on-demand, outdoor content, including original series, documentaries, and live events that cater to nature enthusiasts, hunters, anglers, and farmers.

The Bachelor revamp "is also to show older people as vibrant. Too often they're portrayed as clueless about tech and baffled, especially in commercials. So showing them in a light where they are sexy and have lives is a smart move to remind advertisers this is who is watching shows, and these people have a lot of money," said Alain Wolk, co-founder and lead analyst TVREV, a media and TV analyst group.

“To be honest, when I started I wouldn’t have imagined I’d spend more than a few years at one company. But Wunderkind is constantly evolving, which happens when you grow by more than 7.5 times in as many years.”

Just last week, for example, the broadcaster-backed joint industry committee (JIC), which was formed in January to spur the creation of a cross-platform TV measurement standard, granted conditional certification to Comscore, iSpot and VideoAmp for audience measurement.

Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.” The spot doesn’t address the debate, but plays as a spot geared toward the Fox News audience, revolving around a soap entrepreneur in Mississippi. Data from iSpot shows that over 23% of household TV ad impressions for the ad, since it debuted in August 2023, have been delivered on Fox News.

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences.

Last week, measurement companies Comscore, iSpot and VideoAmp secured conditional certification as currency for TV ad buying and selling by the US Joint Industry Committee (JIC), an initiative formed earlier this year to help standardise various cross-platform currencies.

The MRC, an independent industry organization that scrutinizes various measurement methodologies, has accredited iSpot technology that identifies, verifies and tracks national TV ad occurrences across 178 linear and broadcast networks. The system was first introduced in 2012. The company has struck alliances with a number of media companies, including NBCUniversal. iSpot is also involved with a media-industry committee that is seeking to get new measurement technology accredited by MRC.

TV ad measurement company iSpot.tv won accreditation from Media Rating Council, the industry’s measurement watchdog, for its commercial cataloging service. [Ad Age]

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Kelce’s creeping ubiquity is such that it’s next to impossible to sit in front of a television set without being bombarded by images of him. Since the NFL season kicked off on Sept. 7, Kelce’s commercials have racked up a staggering 1.42 billion impressions, according to iSpot.tv data, with advertisers shelling out $21.2 million to air his spots.

A newly released case study from VIZIO underscores the benefits to advertisers of conducting campaigns on platforms where the TV hardware, software, and audience data are integrated within the same platform.

Penwell is the senior brand marketing manager of events at the creator-marketing platform CreatorIQ. In this role, she spearheads a range of marketing events, from client summits to speaking engagements at industry conferences, trade-show activations, and post-event communication.

MrBeast has been a social video giant for years, but keeps finding ways to top himself. Tubular Audience Ratings data shows that MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook in August – up 55% compared to where he was in July. That’s his highest monthly total of the year so far, and the most he’s had since hitting 1.8 billion in December 2022.

iSpot also explained its investment in the accreditation of this aspect of its ad catalog provides the industry with a fast baseline of truth for traditional national inventories which serve as a basis for critical cross-platform measurement.