Zaki will also publish a Q&A this week with Tom Kaeding, CFO of Wunderkind. Kaeding shares why he didn’t expect to take on the CFO role, how his company deals with data, and why the CFO needs to lead through capital raising and growing initiatives. (9/28)==

New data from Tubular Labs shows that in August of 2023, Tegna’s unique U.S. viewers grew by 43% month-over-month across Facebook and YouTube, partly due to an emphasis on crime-related content, the researcher said.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for September 18-24 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 18-24, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

GEICO, which took the top spot as the most-seen insurance brand in 2021 and was third in 2022, fell to fourth place in iSpot.tv’s 2023 Insurance Brands TV Ad Transparency Report rankings by TV ad impressions.

As the TV industry moves to a multi-platform ecosystem and ad inventory becomes more dynamic across streaming platforms, iSpot’s investment in the accreditation of this aspect of its ad catalog provides the industry with a fast baseline of truth for traditional national inventories which serve as a basis for critical cross-platform measurement.

iSpot, a TV measurement company seeking to serve as an alternative to Nielsen, has earned its first Media Rating Council (MRC) accreditation.

TV measurement company iSpot today announced that it has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.

The Media Rating Council has given accreditation to iSpot.tv’s core national TV occurrence data, which is at the center of the TV measurement company’s beginnings in 2012.

ISpot’s MRC accreditation of its TV ad occurrence catalog is another big step for the measurement company as it continues to establish itself as a competitor to a beleaguered Nielsen. ISpot’s system helps advertisers verify, optimize and justify ad investments, with iSpot founder and CEO Sean Muller describing it as “the unshakable foundation” for countless transaction decisions.

ISpot.tv received accreditation for its ad occurrence catalog from the Media Rating Council, the industry’s ad quality arbiter, in a move the Nielsen rival hopes will lead to broader accreditation.

Vizio’s Inscape, a provider of smart TV viewing data across the industry, is also preparing to drop Gracenote metadata for at least some customers, according to a client letter obtained by Ad Age.

The big picture: Beehiiv launched at a time when some Big Tech firms were building their own newsletter platforms. Many of those efforts from Meta and X (then Twitter) have since been sunsetted. It also competes with other newsletter-focused platforms like Mailchimp, Campaign Monitor and Sailthru along with startups like Substack, Ghost and Lede.

But here are some benchmarks to help us measure the company’s progress: According to Tubular Labs data, 759 million videos were uploaded to YouTube by 24.6 million accounts in the last 365 days.

“There is a quite distinct generational divide for local broadcast viewing at the age of 45,” according to a recent report from TVREV, a research group. “Generation X and boomers (those 45+) still cling to TV habits they developed as kids, while their kids largely reject local linear broadcast.”

The annual shopping event continues to grow as a key period in the retail calendar. Data from marketing channel Wunderkind’s Marketing Pulse (which analysed over 100.7 million shopper journeys over the BtS period across 28 August-17 September), showed online revenues jumped 24% year-on-year, as shoppers spent on school essentials, transitional autumn wear and ‘back to work’ outfits.

“The U.S. Joint Industry Committee has conditionally certified Comscore, iSpot.tv and VideoAmp for audience measurement, anointing what industry had already identified as the leading contenders to cut into Nielsen’s dominance in TV and cross-platform measurement,” Ad Age’s Jack Neff reports.