Bhatia had recently been deeply involved with a new committee backed by many of the biggest U.S. media companies that aims to gain industry certification of new types of audience-measuring technology. This committee, backed by Fox, NBCU, Warner Bros. Discovery, Paramount Global and TelevisaUnivsion. recently gave early nods to technology from Comscore, VideoAmp and iSpot, three start-ups that have worked in recent years to challenge Nielsen’s status as the media industry’s primary means of audience tabulation.

Have you heard the news? Chances are Millennials and Gen Zers have, according to a new survey by Publisher’s Clearing House, EShap and TVRev that was recently released. The survey deals with how people choose to interact with broadcast TV, and which groups are more likely to engage with the medium.

In the ever-evolving landscape of marketing, personalization has become paramount. To deliver personalized experiences, understanding your customers is crucial. One vital aspect to consider when building meaningful relationships is the generation to which your customers belong. Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Lexus leaps into iSpot.tv’s ranking of most-seen auto ads with a commercial that received 341.7 million national TV ad impressions from Sept. 11-17. The spot highlights the RX plug-in hybrid model’s ability to use “electric for short trips, gas for long.” ESPN’s 74.3 million impressions accounted for nearly 22% of the ad’s total impressions; other top networks included Bravo (27.3 million) and Food Network (25.1 million). College football (58.9 million impressions) generated over five times more impressions for the ad than the No.2 program (First Take, 10.6 million).

DraftKings and FanDuel also ranked highly according to data compiled by iSpot TV, a real-time provider of TV ad data. During the first two weeks of the NFL season, sportsbook brands aired 11,300 ads on national linear TV, with 2.64 billion TV ad impressions across national linear, streaming, and local TV combined. Ad impressions typically quantify the number of times a piece of content is seen.

The US broadcaster-backed currency joint industry committee (JIC) has granted “conditional certification” to Comscore, VideoAmp and iSpot. The JIC evaluated the measurement firms’ levels of transparency and access to census-level data. Early next year, the JIC will decide which contenders receive full certification as currencies. The certified companies will have access to the JIC’s streaming data product, including first-party data from Paramount, Warner Bros. Discovery and NBCUniversal.

The Joint Industry Committee, which represents most of the traditional media companies in their quest to make streaming measurement much less painful and much more standardized, announced that it was “conditionally certifying” iSpot, VideoAmp and Comscore as currency, part of an overall effort to break the monopoly chokehold non-JIC member Nielsen has over the industry.

The data industry underrepresents the Hispanic population when it comes to measuring television audiences, according to a study by Truthset, which validates datasets.

In the category of all news is good news, though, the criticism doesn’t seem to have dented the earned media value performance of the brand’s trips—and perhaps gave them a bump. In the first quarter of this year, the period in which the Dubai trip occurred, creator marketing platform CreatorIQ estimates Tarte’s earned media value, a measure of the value of exposure, soared 64%, prompting CreatorIQ CSO and board member Conor Begley to declare on LinkedIn that influencer “trips are back.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

“Revry was one of the founding members,” Pelliccione says. In addition to the ten founding channels, they say, “We’ve signed on over 35 different publishers.” To become a part of the ISA, “You cannot be owned by the major eight. When we did a test with iSpot, we saw that almost 60% of all inventory and 60% of all viewership were coming from just the folks in this group alone. So there is going to be a collective bargaining.”

Darden spent $20 million in national TV advertising from June 1 to Aug. 27, almost entirely on Olive Garden commercials, up from $17.7 million in the same period in 2022, according to television ad measurement firm iSpot.tv.

In the first few months of 2023, economic uncertainty loomed as the world braced for a potential recession. However, Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer. Here is the story as analyzed by Tubular Labs social video and consumer insights.

Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States.

A Q2 2023 study revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for Hispanic viewers.

Like any good headline, you need to give your subject line some serious thought before compiling the newsletter. According to SEO company Launch Space, “Your subject lines should be shorter than 50 characters.” People open their emails on different devices and a long subject line may cut off on a cellphone, for example, meaning the full message is lost.

Ciarán O’Kane, a partner at First Party Capital pointed to the recent funding rounds of Anzu — an in-game ads specialist that raised $48 million Series B funding — claiming they are indicative of a cautious market.

For as stagnant as the TV measurement market felt in this year’s upfront negotiations, some major measurement providers have gotten fairly active over the past couple weeks.
Nielsen appointed a new CEO, with measurement boss Karthik Rao taking over from David Kenny after the company laid off 9% of its employees.
VideoAmp announced a $150 million funding round after laying off 10% of its employees.
iSpot.TV acquired media analytics firm 605.

Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S. Joint Industry Committee (JIC) set up by media companies to set modern standards for audience measurement in a multiplatform environment.