Global relationship marketing pioneer Marigold has introduced a cutting-edge new martech solution designed to give marketers the ability to achieve hyper-personalization at scale while navigating the challenges of privacy and deliverability in today’s complex digital landscape.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 4-10, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

AI technology has the potential to blur the lines between human and machine creativity, noted Agnes Chung, the senior director of search and AI at the music company Songtradr, noted in an email. She said a Grammy win or nomination for an AI-generated song like "Heart on My Sleeve" would be a groundbreaking moment in the music industry.

In this TVREV Thought Leaders Circle video and Q+A, Madhive CRO Jon Kaplan talks about what he learned during his time at Google and Pinterest and how he can put those lessons to use at Madhive.

Comparatively, the data reported by CreatorIQ, Can Creator-Led Marketing Really Drive ROI, suggests that the “pay-for-content” model remains the most popular, with pay-for-content (60%) and affiliate commission (45%) being the most frequent compensation methods and rated as the most effective ways to compensate creators by respondents.

The Advanced Advertising Summit panel Measuring Results looked at the latest ways to measure campaign performance, from counting impressions to determining return on investment.

“I then met my business/songwriting/record producer partner, now husband, Paul Wiltshire. We went on to work with major label artists on Sony, Universal BMG etc., and Australian Idol. It was during this period I learned the nuances of studio recording, a much different art to live performance. Paul would keep me in the recording booth for hours, layering complex, breathy vocal arrangements until I felt like I would pass out! Again, I loved every second.”

Some TV networks have struck their own partnerships with Nielsen competitors like iSpot but have banded together with competitors to form the Joint Industry Committee (JIC) to make the new landscape more navigable for advertisers.

Bellevue-based iSpot.tv, a TV ad measurement company, raised $325 million from Goldman Sachs Asset Management in April 2022. iSpot, founded in 2012, measures the impact of live TV and streaming ads for marketers through the likes of website visits, online purchases and app downloads. Its clients include Google, T-Mobile and Amazon

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

While the Boston-based sportsbook is facing a herculean task keeping up with FanDuel, its RedZone deal shows it is nowhere near throwing in the towel. This despite the brutal swathe FanDuel cut through its rivals January 1 to August 15 to become the “most-seen” sportsbook brand on American TV, according to iSpot.tv. The US ad-tracking company last month revealed the Flutter-owned brand’s share of TV ad impressions increased around 40% to 49% year-on-year.

Aflac this year decided to advertise there for one simple reason, Knutson said: The company knew Fox was airing Sanders’ first two games. “We’re going to continue to follow him around,” Knutson said. “This Fox investment paid off.”

That curiosity sent me for a quick check-in with iSpot.tv, a measurement company that tracks and calculates impressions and attention for ads across a variety of media, including streaming. Here are a few interesting stats on mattress brands and advertising over the past 30 days, prime promotion plowing for Labor Day sales.

It amounts to a pricey investment, given NFL buys are the most expensive on TV. NBC’s “Sunday Night Football” drew an average of $828,501 per 30 seconds last season, for instance. Bud Light ran a 15-second version of the new commercial once during NBC’s broadcast of the NFL season debut last night and a 30-second version ran in pre-game, according to iSpot.

AbbVie has secured all three top positions among iSpot.tv's leading drug ad spenders in August, featuring two familiar contenders and one unexpected player. Meanwhile, several newcomers have surged into the top 10, while a prominent name has slipped down the rankings.

Marigold, a global martech leader focused on delivering relationship marketing solutions, announced Campaign Monitor by Marigold has been named the highest-rated email marketing software platform in the latest Data Quadrant Report by SoftwareReviews.

A campaign submitted by iSpot for Consumer Cellular won the Advanced Advertising Innovation Award for Best Use of Multiple Platforms, a campaign submitted by Magnite for Travel Texas won the Advanced Advertising Innovation Award for Best Definition of a target market and a campaign for Ken Ganley Kia in New Port Richey, Florida, won the Advanced Advertising Innovation Award for Best Use of Data.

A survey compiled by the creator marketing platform CreatorIQ and Tribe Dynamics, a company it acquired in 2021, reveals that TikTok is the new top platform for brands in influencer marketing.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Skyrizi broke Dupixent’s three-month streak as the top Rx and over-the-counter (OTC) brand, according to data released by iSpot.tv Thursday morning.

The Crohn’s disease, psoriasis and psoriatic arthritis treatment from Boehringer Ingelheim and AbbVie led the way with an impressions share of voice (SOV) of 4.04% as well as 2.4 billion impressions: in total.