Previously, it was announced that a campaign submitted by iSpot for Consumer Cellular won the Advanced Advertising Innovation Award for Best Use of Multiple Platforms, a campaign submitted by Magnite for Travel Texas won the Advanced Advertising Innovation Award for Best Definition of a target market and a campaign for Ken Ganley Kia in New Port Richey, Florida, won the Advanced Advertising Innovation Award for Best Use of Data.

A recent report from Inscape has shed light on the ongoing decline of cable TV. The data reveals that the total cable TV and satellite viewership on VIZIO TVs has fallen to just 37.1%, down from 46.9% in the same period last year. In contrast, streaming now accounts for 53.8% of all TV time, marking a significant increase from 44.1% in 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV measurement company iSpot has appointed Leslie Wood as chief research officer.

According to reports published by Campaign Monitor, the average open rate for all emails hovers around 20%, whereas click-through rates come in at 2.3%.

The tricky part, of course, is that most of the intended consumers (students) don’t have their own money to spend on clothes. That creates a challenge for brands, which need to strike the right balance between appealing to the kids who wear the clothes, and the parents/guardians who ultimately buy the items

Inscape, a leading provider of ACR data from millions of VIZIO smart TVs, today revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the “new normal” in media consumption. This is also underpinned by the continued penetration of smart TVs themselves.

The death of cable TV is speeding up once again. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

A campaign submitted by iSpot.TV for Consumer Cellular won the 2023 Advanced Advertising Innovation Award for Best Use of Multiple Platforms. The award will be presented at the Advanced Advertising Summit on September 11 in New York.

It may be almost too late to plan a Cyber Week email campaign. But you must give it a try, given that some brands are generating close to 10% of their annual revenue during that period, according to 2023 Black Friday And Beyond: Strategies to Boost Your Revenue, a study by Wunderkind.

iSpot has hired Leslie Wood as chief research officer, overseeing the data-science department responsible for TV and video measurement products. She had been chief research officer at NCSolutions, previously known as Nielsen Catalina Solutions.

Personalization is one of the most important aspects of a successful holiday customer engagement strategy. And our partners at Wunderkind — specialists in helping brands deliver personalized experiences through owned channels — agree:

Music licensing platform Songtradr is out with a new analysis of back-to-school commercials that attempts to pinpoint the potential appeal of any given ad’s soundtrack to various generations. The company deploys AI to analyze music at scale, then ranks the appeal of a given commercial’s song—based on how different age groups have already interacted with that song in the larger music marketplace—on a 0.0 to 1.0 scale.

At GroupM, Karen Chan promotes a holistic approach to the evolution of TV and video across teams, departments and agencies. She helps to bring in new ideas and processes, including continuous play, tech and data platform partnerships, alternative currency measurement and internal communications/partner marketing.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

With 310.7 million national TV ad impressions, a commercial for the Chevrolet Silverado takes first place on iSpot's latest ranking of the most-seen auto ads on TV. It had 44% more impressions than the No. 2 spot, a promotion for a Hyundai sales events.

To be clear, it’s not as if anyone is suggesting that Amazon or other streaming companies grade their own homework by providing their own unchecked viewership stats. It’s that they want them to provide their viewership logs to measurement companies like Nielsen, iSpot, Videoamp and Comscore so that they can verify them and make use of them.

In the past, with the popularity of the NFL and college football, the advertising strategy of legalized sports gambling had been seasonal, with a focus on fourth quarter sports. Among the findings, in the recently released Sports TV report from iSpot, found sportsbook ads are becoming more year-round. Another finding was sportsbook ad impressions, for national TV, grew 25% year-over-year in the January 1-August 15, 2023 time frame.

Even with organizations everywhere tightening their marketing budgets, 44% plan to increase their performance marketing budget this year. Why? It delivers positive results for audience targeting, personalization, SEO programs, ROI, and so much more, according to a report from Wunderkind.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced Campaign Monitor by Marigold has been named the highest-rated email marketing software platform in the latest Data Quadrant Report by SoftwareReviews.