Instagram is the leading platform in the booming influencer marketing industry, but a recent report suggests that TikTok offers brands the most bang for their buck. In a survey of sponsored posts that spanned Instagram, TikTok, YouTube, and several other platforms, CreatorIQ found that TikTok’s branded content is delivering higher engagement rates than its rivals.

A recent survey by creator-focused marketing platform CreatorIQ found 67% of brands increased their influencer-marketing budgets in 2023 compared to the previous year, in spite of increased scrutiny of marketing budgets overall.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Revry has launched its own LGBTQ+ ad network PrismRiot to offset this, which Pelliccione says has got kudos from some of the industry. Revry is one of the founding members of the Independent Streaming Alliance (ISA), a consortium of over 35 publishers which are not owned by a ‘major eight’ media conglomerate. According to measurement firm iSpot.tv, the ISA accounts for 60% of all fast inventory. “Collective bargaining is coming,” warned Pelliccione.

Ad-tracking company iSpot.tv has revealed that FanDuel is crushing its US rivals in the battle for sports betting advertising supremacy. From January 1 to August 15, 2023, FanDuel was the “most-seen” sportsbook brand on American TV.

41.3% of all sportsbook television ad impressions were delivered during non-sports programming, versus 25.9% in 2022, showing operators pivot towards a wider-audience that may not traditionally partake in sports betting.

​​“E.l.f. is by far and away one of the leading beauty brands on TikTok, just absolutely fantastic,” Tim Sovay, chief business development and partnerships officer at CreatorIQ, said during a recent webinar. “Music marketing is such a key aspect to your creator relationships.”

Also, the most-watched Shark Week program so far this year is “Belly of the Beast: Feeding Frenzy,” which accounted for 5.63% of all live, linear minutes watched on Discovery Sunday through Wednesday, per Inscape.

An upbeat ad for the ’24 Chevrolet Trax leads iSpot’s ranking of the most-seen auto TV commercials for July 17-23. The spot received 217.1 million national TV ad impressions, 23.6% of which were generated by airings during the 2023 Open Championship. Crime dramas NCIS, Law & Order: Special Victims Unit and Blue Bloods each delivered over 5 million TV ad impressions.

This just in from TV measurement company iSpot.tv:

Top 2023 brand advertisers by primetime impressions share of voice (SOV) during Discovery’s Shark Week so far:

Tubular Labs, the leader in global social video intelligence, released its latest U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

According to a report by Campaign Monitor, for every $1 spent on email marketing, the average return on investment (ROI) is $44, making it a highly cost-effective marketing strategy.

TV measurement company iSpot hired Leslie Wood as chief research officer. She had been chief research officer at NCSolutions.

Data scientist Leslie Wood joins iSpot as chief research officer.

Leslie Wood has joined iSpot as Chief Research Officer. Wood joins after a partnership at Media Trust and Leslie Wood Research.

iSpot's proprietary platform provides a complete view of TV ad activity across national, local and OTT services, enabling brands to measure attention to ad creative and connect ad exposures to business outcomes. Last year the firm became the first measurement company certified by NBCUniversal for use as currency in the purchasing of national ad campaigns, following criticism of Nielsen by its TV industry clients - this included the suggestion that it has not moved quickly enough to capture consumers' shift to streaming.

TV advertising measurement company iSpot.tv appointed Leslie Wood as chief research officer. She will oversee the Seattle startup’s data science department for TV and video measurement products.

Songtradr has announced a collaboration with Twitch to bring its Pretzel music service to Twitch streamers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.