ISpot.tv named former NCSolutions Chief Research Officer LESLIE WOOD to the same position. She will "lead new currency initiatives across linear and streaming TV and oversee the data science department." NCSolutions is a joint venture of Nielsen and Catalina in which Nielsen has the majority stake, "for 12 years up until February."

In her new role, Leslie Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for “always-on TV and video measurement products” offered by iSpot to its clients.

In her new role at iSpot, Wood will drive the development of products, solutions and methodologies that underpin iSpot’s cross-platform measurement suite.

Wood was noted for her work as chief data officer of NCSolutions (NCS) -- a firm owned by Nielsen -- where she developed new ways to use data for incremental measurement and targeting and had oversight for all NCS products.

It is estimated that 95% of traffic to a retailer’s web site is anonymous. Wunderkind’s performance marketing solution allows brands and retailers to scale marketing channels without relying on third-party cookies through proprietary identity management technology, which is purpose-built for web, email, and text.

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, today announced its first annual Connect Summit, convening hundreds of Creator Economy experts from companies across the industry.

RIO: So hi. So to start, what is your name? And what do you do?

MARK: Sure. I'm Mark Myers, the Chief Commercial Officer at iSpot.TV, and I run our brand direct partnerships at iSpot. Anytime a brand signs up with iSpot for our services, wants to expand the relationship with us get impact and value from our services and renew their contracts. That's what I'm responsible for.

In her new role, Leslie Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for “always-on TV and video measurement products” offered by iSpot to its clients.

In her new job at iSpot, one of the companies challenging Nielsen’s dominance of the media measurement business, Wood will oversee the data science department responsible for TV and video measurement products and find new approaches to cross-platform measurement and currency.

At iSpot, Wood will drive the development of products, solutions and methodologies as the company continues its assault on the Nielsen status quo.

ISpot.tv has hired Leslie Wood as its chief research officer, giving the Nielsen measurement challenger a high-profile addition.

iSpot, the TV measurement company, today announced Leslie Wood, the data science leader and advertising expert, has joined the company as its Chief Research Officer. In this role, Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for always-on TV and video measurement products trusted by 600+ brands, including 40 of TV’s top 50 advertisers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Both Universal Pictures and Warner Bros. have put major muscle behind advertising the movies. According to iSpot data as of July 24, the movie trailers combined account for 30% of July’s estimated TV ad media value for the theatrical movies industry as a whole, and 28% of the total household TV ad impressions for movie trailers.

With MediaMath unable to honor its financial commitments, SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP, AdExchanger confirmed.

Notably, Shark Week has the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Looking at women's sports broadly, the WNBA, NWSL, LPGA, and women's college basketball and softball have provided 8.59 billion household TV ad impressions from January 1 through July 19, already surpassing totals from the past two years, according to iSpot.tv, which analyzes TV advertising.

Recently, Koio set out to find a partner that could help them acquire first-party data and grow their customer list. After trying several companies, the Koio executive team finally settled on Wunderkind. The difference between Wunderkind and other platforms was obvious to VP of Marketing Joe Anhalt, who had the following to say about the best-in-class marketing solution:

Since partnering with Wunderkind, J. McLaughlin has achieved an email conversion rate of 3-4x better than before, driving 16.31% of additional digital revenue. When asked about their partnership with Wunderkind, Elizabeth Pilkington, VP of E-commerce at J. McLaughlin, had the following to say:

A new report by CreatorIQ titled "Unleashing the Power of Creators" reveals that brands with advanced influencer marketing programs achieve significantly better results compared to those with less sophisticated programs.