Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Up-and-coming brands from AbbVie, Bristol Myers Squibb and Eli Lilly got a lot of network TV airtime in the first half of 2023. Commercials for Skyrizi for two indications, Sotyktu and Mounjaro ranked in the top 10 for most-viewed, first-time TV campaigns in realtime ad tracker iSpot.tv’s first-half report.

The details: “Terms of the deal, including how many years it spans, the size of the data set and the payments involved were not disclosed. But Nielsen said the inclusion of RPD from Comcast expands its ‘big data’ footprint to nearly 45 million U.S. households. That’s up from the 35 million Nielsen cited last month,” Neff notes.

Figures from iSpot.tv for H1 2023 have revealed a 5 percent increase in US linear ad impressions – even as national ad spend fell 7.4 percent over the same period. Linear household TV impressions reached 4.2 trillion in the first six months of 2023, while TV spend dropped to $21.6 billion. CBS took the highest share of voice (SOV) of TV ad impressions (14.3 percent), followed by ABC (13.6 percent), NBC (10.8 percent), Fox News Channel (9.1 percent), ESPN (6.2 percent), CNN (4.9 percent), Univision (4.5 percent) and MSNBC (4.3 percent).

Among women's sports fans, preference and awareness of Ally are up 20% from May 2022 to the end of the second quarter of 2023, and likeability of the brand increased 25% during the same period, the company found through surveys it conducted and commissioned. The data indicates these favorable consumers are six times more likely to become Ally customers and would cost the company 87% less to convert, Marciano said.

“The time to adopt and scale creator marketing efforts is now,” said Tim Sovay, chief business development & partnerships officer at CreatorIQ, in a news release. “And the more advanced brands get with their influencer marketing efforts, the wider the gap they create between themselves and competitors across every KPI, including revenue.

With 243.3 million national TV ad impressions, Ram Trucks leads iSpot.tv’s ranking of the most-seen auto TV ads for July 10-16, up from No.4 the previous week. Morning news programming delivered top impression counts, led by Today (12.1 million impressions), Today 3rd Hour (11.6 million) and CBS Mornings (7.3 million). Looking at networks, NBC generated 31.8 million impressions — more than twice as many as the No.2 network, MSNBC (15.1 million).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

A campaign for used-car shopping site DriveTime, submitted by iSpot.tv, won the Advanced Advertising Award for Best Use of Data. Using user-level data, DriveTime boosted return on advertising spending by 26% compared to the prior year. It was able to achieve a 15% decrease in spend, a 6% increase in media cost and a 5% increase in media-driven site traffic. DriveTime also had a 90% increase in leads.

Pharma brands generated billions of ad impressions on TV during the first half of 2023, according to a report released by iSpot.tv this week.

“First things first, understand your brand personality and how this can be communicated through your social media presence. This will guide how you look, feel and act, wherever you show up. For example, Wunderkind is all about unleashing the extraordinary power of human individuality. This idea sits at the heart of everything we do.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)

That’s according to a new report shared with Fierce Pharma Marketing by real-time ad tracker iSpot.TV. The report, which covered ad impressions for the first half of this year, found that pharma brands dominated the top 10 new brands with the highest ad impressions for TV airtime. In fact, pharma brands occupied five out of those spots including the top three positions.

GEN Z MARKETING—EVERYTHING BRANDS NEED TO KNOW ABOUT REACHING YOUNG CONSUMERS

In 2022, women’s soccer amounted to 610 million US YouTube views, according to data from Tubular Labs, while views for women’s soccer this year are already at 686 million on YouTube. Other findings: US social videos about women’s basketball reached over 1.06 billion views in 2022, but six months into 2023, views have already hit 844 million — with the WNBA season and more college basketball ahead this fall. Softball views on Facebook are up from 96M to 119M.

According to Tubular Labs, this year’s Women’s World Cup already has 686 million U.S. views on YouTube, compared to 610 million U.S. YouTube views for women’s soccer for all of 2022.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.