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5 Reasons Why Every Email You Send Should Be Mobile-Friendly

In 70 percent of cases, if email messages aren’t correctly displayed, users will delete them within three seconds, according to a study by marketing platform Campaign Monitor. What’s more, Statista reported that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. This is why it’s beneficial to ensure every email you send is mobile-friendly.

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The Top 5 Email Marketing Platforms for 2023: A Comprehensive Comparison

Campaign Monitor is an email marketing platform that provides user-friendly email design and automation tools. It offers customizable templates, intuitive drag-and-drop editors, and dynamic content options to create visually appealing and engaging emails. Campaign Monitor also provides detailed analytics and reports to track campaign performance and make data-driven decisions.

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From signal loss to identity, streaming & more: 4 defining trends from Cannes

Kicking off the data conversation, Truthset president Chip Russo chaired a discussion with speakers from Captify, Audigent, Newsweek, PubMatic and Experian to explore how ongoing signal loss has led marketers, agencies, and platforms to tap directly into sell-side channels for access to top-tier audience and context – and the importance of collaboration between all parties.

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Lexus Leads for Automaker TV Ad Spend in June

Estimated national TV ad spend in June for the automotive industry declined 18.1% year-over-year, according to iSpot data recently shared with MediaPost. Total outlay for national TV ads during the month was $128.7 million vs. $157.2 million in June 2022. Meanwhile, TV ad impressions were up 7% year-over-year to 27.9 billion.

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Discover How Italian Footwear Brand Koio Achieved 14.5x ROAS with Wunderkind

Recently, Koio set out to find a partner that could help them acquire first-party data and grow their customer list. After trying several companies, the Koio executive team finally settled on Wunderkind. The difference between Wunderkind and other platforms was obvious to VP of Marketing Joe Anhalt, who had the following to say about the best-in-class marketing solution:

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Automotive National TV Spending Dips 18% In June

Automotive national TV spending declined 18.1% in June despite big sports buys, per iSpot.tv.

The estimated national TV spending by automakers was $128.7 million, compared to $157.2 million in June 2022. Impressions for the month rose 7% to 27.9 billion, up from 26.1 billion in June 2022.

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HOW CERAVE CONTINUES TO SOAR IN THE SKINCARE SECTOR

CeraVe ranked as L’Oréal’s second-most advertised brand in the U.S. in 2022, behind flagship L’Oréal Paris, according to measured-media spending data from Vivvix, including paid social data from Pathmatics, reported in Ad Age Leading National Advertisers 2023. U.S. measured-media spending on CeraVe surged 44% to $117 million in 2022.

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TOP 10 CELEBRITIES IN TV COMMERCIALS: DATACENTER WEEKLY

TV measurement company iSpot.tv pulled together the following ranking of the 10 most-seen celebrities in TV commercials year-to-date exclusively for Datacenter Weekly. The list ranks the stars by TV ad impressions across national brand commercials, and it focuses on celebrities being themselves, basically—as opposed to actors playing specific characters (e.g., Progressive’s Flo, Allstate’s Mayhem).

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Ram Trucks Leads iSpot's New Ranking of Most-Seen Auto TV Ads

With 283.8 million national TV ad impressions, Ram Trucks takes first place on iSpot's ranking of most-seen auto TV ads for June 26 through July 2. That's 86 million more impressions than the No. 2 commercial from Mercedes-Benz (197.5 million impressions). The 2023 Men’s College World Series was the top program by impressions, delivering 15.9 million.

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Ram Trucks Leads New Ranking of Most-Seen Auto TV Ads

Ram Trucks sits solidly in first place on iSpot’s ranking of the most-seen auto TV ads, with its Fourth of July Sales Event spot racking up 283.8 million national TV ad impressions for June 26 through July 2 – 86 million more than the No.2 commercial from Mercedes-Benz. The spot, set to Greta Van Fleet’s “Meeting the Master,” highlights how Ram has a truck for every season.

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Media Companies Grow Social Reach

Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney and Warner Bros. Discovery all had their highest unique viewer totals of the last 12 months, while leaning on a combination of movie trailers, sports highlights and short videos.

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Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s top program by impression deliveries in primetime during this year’s playoffs

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June's Top Rx Pharma Brands by TV Ad Spend

Skyrizi, AbbVie's immunology drug, was the No. 1 pharmaceutical brand by estimated TV ad spend for June, according to iSpot.tv data recently shared with FiercePharma. It had an outlay of $26.6 million across five TV ads in June, a decrease from its May spend of $28.4 million.

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