If you’re an NFL fan, odds are you have seen an ad or two. Football is king, and the NFL makes up most of the gambling ad spend in the US. According to iSpot.tv, College football, NFL preview shows, and NFL games account for more than half of TV impressions for sports betting ads.

17% -- The NBA’s 77 playoff games accounted for 17% of primetime household ad impressions across all of TV, tops among all types of programming. The NHL (82 games) was No. 2 with 2.7% (iSpot.tv).

The changing landscape of the creator economy has led to the launch of myriad vendors operating in these spaces, particularly in paid media, such as IZEA, Whalar and CreatorIQ, which have each created iterations of influencer software-as-a-service marketing platforms designed to help match brands with creators as well as gather richer analytics as a means of improving campaign efficacy.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports betting ads have increased by more than threefold, according to data from iSpot, a company that measures TV advertising and audiences.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

“Our goal at Marigold is not just to be a strategic technology partner that delivers the tools and solutions businesses need to execute relationship marketing at scale. We do that – and we’re great at it – but what we really want is to be a strategic business partner to our customers by providing the hands-on, strategic expertise and industry knowledge needed to ensure the success of our customers’ programs,” said Micki Howl, Chief Operating Officer of Marigold.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today introduced an expanded and restructured Global Strategy and Services division that combines the professional services teams of its integrated product suite of cross-channel email and martech solutions under the Marigold brand.

Historically, visual assets have played a seismic role in shaping brand identities. And yet, is your brand still there if your audience closes your eyes? As our Songtradr colleague Shez Mehra would say, “When you close your eyes, most of the world’s brands disappear.” As we begin to step further into a sound-on world, with the exponential rise of platforms such as TikTok, brands are increasingly recognising the value of sound and music. Netflix, Moonpig.com, Flash, and Colgate are just a few brands that have recognised the significance of a sonic identity that transcends the limitations of a visual world.

Statara’s age data has been highly rated for its accuracy by Truthset, the industry’s leading recognition for data accuracy, quality, and transparency. Age data is essential for compliance in highly regulated industries like cannabis, where multiple clients use Starata’s proprietary Baked Audiences solution. Truthset has also recognized the strength and accuracy of Statara’s data on education, gender, race/ethnicity, political affiliation, language spoken, and home ownership/renter status.

The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed, 24.9% cited “personal expression” in day-to-day wear as the biggest driver of luxury purchases. More from the findings…

Taken together, these steps quickly surpassed Donatos’ performance goals. In 2022 alone, Donatos added nearly 135k new members to its loyalty program. By February 2023, membership engagement hit an all-time high of 51.4%, a YoY improvement of 23%.

So Donatos launched a new loyalty program powered by Cheetah Digital by Marigold. It replaced the original points-for-free pizza model with one designed to collect zero-party data combined with order history and preference data. The result was an ability to know customer-specific details like favorite menu items, dietary preferences, and other data that led to offering on-demand rewards customized to each account.

And ad spend on films this year is off to a strong start. From the beginning of the year through June 4, around $530.3 million in estimated media value was devoted to advertising upcoming theatrical releases, according to data from iSpot; that’s more than half of the estimated $1.01 billion in estimated media value throughout all of 2022.

Details: During the summit, JIC members presented a scoring rubric for measurement companies' request for information submissions to judge if their currencies are ready for transacting ad deals.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

While other participants were impressed by the system, iSpot.tv CEO Sean Muller was concerned about the cost and who will pay. “This is an awesome architecture, but super expensive,” he said.

After a week in third place, Alfa Romeo’s “Our Heritage” is back on top of iSpot.tv’s ranking of the most-seen auto ads, receiving 248.6 million national TV ad impressions from June 12-18. Over 27% of those came from primetime ad airings, with Forensic Files as one of the top impression-driving programs. According to iSpot’s Creative Assessment, 30% of surveyed viewers considered the visual scenes to be the single best thing about the ad.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv

Personalization and segmentation remain crucial for successful B2B email marketing. A recent study by Econsultancy revealed that 93% of organizations witnessed an uplift in conversion rates as a result of personalization efforts. Furthermore, research by Campaign Monitor found that emails with personalized subject lines have a 26% higher chance of being opened. These stats highlight the importance of tailoring email content to individual recipients, addressing their specific pain points and needs.