Chili's halted national TV advertising in early 2020 as the pandemic began, briefly returning with a small multi-market test of ads in July 2021, before coming back to national TV in March of this year, according to ad-tracking service iSpot. The brand is looking to get in front of more eyeballs to drive awareness around its updated food options and, of course, margaritas.

According to our survey, brands credit the authentic and relatable content that creators publish as the main driver of conversions, at 48%. Aspirational or instructive content follows at 21%, with ease of reach and entertainment value both tied at 15%.

Second, brands can more easily find, recruit, and manage a larger number of creator partnerships than ever thanks to the availability of creator discovery and management platforms like CreatorIQ.

According to Campaign Monitor (2021) Segmented campaigns can drive up to 760% more revenue. These turnover figures are the result of, among other things, personalized marketing promotions, devising sales strategies for each target group and developing products that specifically respond to the needs of those target groups. Automating this process is necessary as manually creating customer segments takes too much time.

Campaign Monitor offers powerful beginner-friendly tools to help optimize email campaigns. However, it didn’t make our shortlist because it offers no real-time options for customer support, either online or over the phone, so you may face a problematic wait for a response.

Other participants in the placement include existing stakeholder Paul Wiltshire (the founder and CEO of Songtradr) as well as longtime backer and non-executive director Ken Gaunt. Additionally, Wiltshire told us that his music licensing and distribution platform had itself invested a total of AU$4.42 million in Jaxsta – AU$1.42 million in 2020, and the remaining AU$3 million in 2022.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

According to Tubular Labs, 4.9 million accounts have uploaded 53.6 million videos to YouTube in the last 30 days. But only 58,100 of these videos got a minimum of 1 million views and 36,000 engagements.

He has built an empire around his We the Best brand, scores six-figure fees for use of his songs, and over the years has had branding or endorsement deals with Mentos, Champs Sports, Apple Music, and others. He has appeared in spots for Geico, Doritos and TurboTax, among others. Per iSpot.TV, commercials featuring DJ Khaled have had 63,537 airings in the past 30 or so days.

Allen Media Group has attracted a broad swath of advertisers, with more than 500 brands having aired ads on The Weather Channel alone last year, per iSpot.tv. As more advertisers commit to spending on Black-owned media, The Weather Channel’s estimated revenue was up 11% last year per data from Vivvix; and a person familiar with the business said it was up even more than that.

Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management

According to what it was told by Tubular Labs, a media analytics firm, about 26 million people watched Carlson’s first Twitter video.

To get the word out, Warners spent big on trailers. iSpot, which monitors what studios shell out on U.S. TV spots (and again, this is just one facet of the The Flash‘s overall marketing campaign expense), shows Warners shelling out $31.3M on spots for the Miller movie, which pulled in 1.07 billion impressions.

Madhive, a connected TV advertising platform, has raised $300M in additional funding from investors that include Goldman Sachs Asset Management. Madhive was founded by Adam Helfgott, Stacy Huggins, and Tom Bollich in 2016.

Madhive, $300M, adtech: Advertising software companies rarely make it this high on the list, but that fact didn’t stop Madhive. The New York-based firm raised $300 million from Goldman Sachs Asset Management, which valued the company at $1 billion, per Axios.

The first episode of "Tucker on Twitter," a roughly 10-minute monologue in which Carlson asserted without evidence that Ukrainian forces attacked a dam in Russian-controlled territory, netted roughly 26 million video views, according to statistics shared by Tubular Labs, a third-party media analytics firm that has access to the platform’s developer tools and contracts with other major internet platforms, including Facebook and YouTube.

Chevrolet commercials take first and fifth place on iSpot.tv’s latest ranking of the most-seen auto TV ads. At No. 1, with 245.8 million national TV ad impressions, is “Stay Connected, Safe and Charged,” promoting the ’24 Trax and its various available features, including an 11-in.

The partnership with Goldman Sachs will enable Madhive to accelerate the growth and adoption of its connected TV platform, in particular within the local advertising market, as well as expand new channels such as direct-to-consumer advertisers and retail media networks, according to a statement. …

Influencer marketing has become a mainstay for the advertising industry because of the fact that this is the sort of thing that could potentially end up connecting brands directly to consumers. CreatorIQ just put out a study that revealed the tremendous growth rate that this sector has seen over the course of the past year, and it suggested that influencer marketing budgets have become a lot higher than might have been the case otherwise.

The ISA has three working groups:Measurement: working with third-party measurement providers and aggregating viewership; iSpot.tv has been selected as audience and ad measurement partner

Chevrolet appears twice on iSpot.tv's latest ranking of most-seen auto TV ads, with commercials in first and fifth place. The first-place ad promotes the '24 Trax and received 245.8 million national TV ad impressions, many of those driven by sports programming. Meanwhile, the Silverado takes the spotlight in the No. 5 ad. Per iSpot's Creative Assessment survey data this commercial had an 89% brand match (the percentage of survey respondents who remembered it was a Chevrolet ad after watching it), above the recent automaker industry norm of 76%.