A group of companies from the ad-supported streaming sector have formed the Independent Streaming Alliance (ISA). The industry forum aims to proactively engage with consumers, platforms, regulators and media. The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA.

Tubular Labs released their findings around de-duplicated, unique viewership and minutes-watched on YouTube and Facebook for U.S. audiences in April 2023, revealing top categories and creators.

A new study from creator marketing platform CreatorIQ finds that brands are shifting investment away from digital advertising budgets and moving them to creator-led marketing initiatives instead.

Global performance marketing company Wunderkind's findings solidify that the online world is the key to the success of any luxury label’s goods.

Truthset, the leading data validation-as-a-service offering, announced today that Experian, a leading global information services company, has joined the Data Collective.

Truthset said that Experian, a leading provider of marketing information, has joined Truthset’s Data Collective.

The Data Collective was launched in 2022 with 20 members. It was established to provide an independent platform for companies to share and benchmark the accuracy of their marketing data.

Notably, Windy City Rehab has the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

What comes to your mind when you think daytime TV? Is it the long-running game shows or all the drama and intrigue of soap operas? iSpot's recent report dives into the data for this daypart to reveal current trends, including the top programs by share of daytime TV ad impressions.

Madhive, a connected TV advertising platform, has raised $300M in additional funding from investors that include Goldman Sachs Asset Management. Madhive was founded by Adam Helfgott, Stacy Huggins, and Tom Bollich in 2016.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Original research of 1,000 consumers in Wunderkind’s ‘Industry Pulse: Consumer Spending During Economic Uncertainty’ report showed that while UK shoppers are expressing caution, especially around non-essential and luxury purchasing, 42% plan to maintain their usual levels of eCommerce spend throughout 2023.

Madhive, a New York-based advertising software platform for TV, agreed to raise $300 million from the private equity business within Goldman Sachs Asset Management.

Less money spent on TV may provide an opportunity for radio. According to iSpot.tv, automakers spent nearly 20% less on national TV in May compared to a year ago. In May 2023, automotive spending on TV ads was $156.2 million, compared to $193.3 million in May 2022. However, household TV ad impressions rose nearly 4% year-over-year, iSpot.tv says, from 26.3 billion to 27.4 billion.

Estimated national TV ad spend in May for the automotive industry was down about 19.2% year-over-year, according to iSpot.tv data recently shared with MediaPost. Auto brands spent an est. $156.2 million, compared to $193.3 million in May 2022. Total household national TV ad impressions, on the other hand, were up about 3.9% year-over-year to 27.4 billion.

Campaign Monitor is an email marketing software trusted by leading brands and agencies worldwide. It offers a powerful yet user-friendly interface, allowing you to create professional-looking emails without any coding knowledge. Campaign Monitor provides robust automation features, including behavioral triggers and customer journeys. Its advanced analytics and reporting give you insights into campaign performance, while its extensive template library helps you create visually stunning emails effortlessly.

Madhive, a leading advertising software platform engineered for modern TV advertising, announced that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

To help celebrate its 50-year anniversary, Hershey’s Chocolate World in Pennsylvania unveiled a new attraction featuring music composed and created by Songtradr creative agency MassiveMusic.

New research from creator marketing platform CreatorIQ reports that advancements in measurement have made that path clearer to see—and as a result, more brands are diverting digital advertising budgets to influencers and other creator-led marketing initiatives.

And so, on Monday, independent streamers, including Tastemade, Revry, Future Today and kweliTV, banded together to form the Independent Streaming Alliance (ISA). By collectively marketing a combined 2,200 streaming endpoints to advertisers and distributors, the ISA hopes to help each platform better compete.