The firm says the new M3 platform is data agnostic and easily integrated with TV viewership data, helping to identify advanced targeting opportunities across linear, addressable and streaming. The platform currently works with buys based on Nielsen / NielsenOne, EDO and VideoAmp, with plans to add iSpot and Comscore in the coming months.

The Measurement working group that will help establish the overall reach of alliance members and work to establish collective value for platforms and brand marketers, including working with 3P measurement providers, aggregating viewership, and jointly messaging the virtues of the alliance that promotes our value to platforms and brand marketers.

May 2023 spending registered at $156.2 million, compared to $193.3 million in May 2022. But household TV ad impressions were up 3.9% year-over-year — 27.4 billion compared to 26.3 billion, according to iSpot.

The group reported that its founding companies offer over 2,200 independent streaming touchpoints, which generate more than half a billion hours of watch time every month. ISA has enlisted iSpot.tv as a partner to help quantify the advertising value of the 500 million plus hours of streaming this group delivers.

While iSpot is an initial partner the group plans to expand to additional measurement partners – to try and quantify, are advertisers spending the right amount of money, or allocating the right mix to these types of publishers. Right now he equated the group’s effort to being “at the one-yard line, with 99 to go.”

Original research of 1,000 consumers in Wunderkind’s ‘Industry Pulse: Consumer Spending During Economic Uncertainty’ report showed that while UK shoppers are expressing caution, especially around non-essential and luxury purchasing, 42% plan to maintain their usual levels of eCommerce spend throughout 2023.

The right advertisement strategy contributes to improving the ROI of an organization. AI helps businesses optimize their advertising campaigns. The data generated by tracking users’ behavior in making purchase decisions helps AI to figure out the taste of potential customers. This helps businesses create and deploy more personalized advertising campaigns.

Wunderkind, the leading cross-channel performance marketing solution, released results from a consumer survey today that focused on luxury shopping and how it might be affected by the current economic climate.

A new study from the creator-focused marketing platform CreatorIQ shows brands are investing more in influencer marketing and seeing results. The company, which helps brands and creators manage their influencer-marketing campaigns, surveyed 132 marketers including agencies and brands from April 28 to May 8.

“Our Heritage” of Alfa Romeo has received 261 million TV ad impressions nationwide in the United States from May 29 to June 4, topping iSpot’s recent ranking of the most-watched automotive television commercials in the United States.

A recent report from iSpot.tv highlights how daytime TV provides growing reach opportunity for advertisers, including which networks led for share of daytime TV ad impressions from Labor Day 2022 through Memorial Day 2023.

Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.

New research conducted by Kantar, the world’s leading data, insights and consulting company, has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic, a Songtradr company, is already performing far beyond industry benchmarks.

Roscoe Williamson, global creative strategy and innovation director at MassiveMusic and Songtradr, says, “TikTok is a brand that moves at the speed of culture – something trending today can be forgotten tomorrow, so creating its first sonic brand has been an incredibly exciting challenge for MassiveMusic.

New research conducted by Kantar, the world’s leading data, insights and consulting company, reveals that a new global sonic identity designed and created for TikTok by MassiveMusic, a Songtradr company, is already performing far beyond industry benchmarks.

“After much debate and controversy surrounding splashy influencer getaways like #TrippinWithTarte, it’s clear that creators and consumers still engage with the content,” said Alex Rawitz, director of content marketing at CreatorIQ.

Alfa Romeo’s “Our Heritage” received over 261 million national TV ad impressions from May 29 through June 4, putting it squarely on top of iSpot’s recent ranking of most-seen auto TV commercials.

Two-thirds (67%) of brand and agency marketers recently surveyed by creator marketing platform CreatorIQ report increasing their investments in influencer marketing this year.

More than a quarter (26%) said that their influencer budgets were flat to 2022, and 7% reporting decreasing those investments.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Last year alone, Lilly spent $111.8 million advertising Verzenio, according to ad-tracking specialist iSpot.tv, as reported by Fierce Pharma Marketing, an industry newsletter. That made Verzenio the 10th-most advertised drug in the U.S. by spending, up 60% from $70.1 million in 2021.