Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CNN delivered 33.5 billion ad impressions in the first quarter of 2023, down from 44.8 billion impressions in the same quarter last year, according to data from iSpot.tv. Interest in news was high in the year-ago period, as Ukraine invaded Russia in February 2022. Across all CNN linear programming, there were 1.4% fewer ad airings year-over-year in the first quarter, and 8.7% fewer ad airings during primetime.

So proclaimed iSpot.TV’s George Castrissiades during the Advertising Research Foundation’s (ARF) “Attention 2023” Summit Wednesday at Fordham University in New York City.

Chartbeat, a content analytics platform for publishers backed by Cuadrilla Capital, made acquisitions: Tubular Labs is a social video analytics company, and Lineup Systems

According to Tubular Labs, the most-watched video on the Old Spice channel is “Taking Stock.” Uploaded on Feb. 4, 2019, it has 61.6 million views and 40,500 engagements.

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023, according to the Influencer Marketing Benchmark Report.

Wunderkind is a performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads without cookies or logins, giving returns at a scale that’s not otherwise possible.

Wunderkind, the leading digital marketing solution for performance marketing and advertising, today announced the launch of WunderKIND Ads, a new “kinder” ads solution that helps publishers and advertising partners deliver unparalleled, user-first ad experiences.

“Over the past few years, advancements in measurement solutions have enabled creator marketing to be compared alongside traditional digital channels,” said Conor Begley, Chief Strategy Officer at CreatorIQ.

In the latest installment of its ongoing Music of Business series, Songtradr applied its MusicIQ analysis to the UK beauty industry, measuring the effectiveness of the music choices among the top 10 brands in the category.

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, today released survey findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives.

Some additional findings include…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

In the pharma industry, TV ads frequently follow a similar formula: highlight patients before and after treatment, accompanied by cheerful music and voiceovers detailing the drug’s benefits, and then seemingly racing through potential side effects at the end to adhere fair balance mandates. One example of this formula is female birth control ads. A visit to iSpot.tv and a perusal of their “Female Contraceptives TV Commercials” section reveals multiple spots adhering to this template.

According to a recent study by CreatorIQ, an end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, marketers are shifting ad dollars traditionally spent on digital advertising to creator-led marketing initiatives.

Madhive, the technology company engineered for modern TV advertising, has hired Jon Kaplan as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalize on the streaming era with a programmatic solution.

Rinvoq, AbbVie's JAK inhibitor, was the No. 1 pharmaceutical brand by estimated TV ad spend for May, according to iSpot.tv data recently shared with FiercePharma. It shelled out an estimated $32.8 million across three TV ads during the month, and increase from its April outlay of $28.6 million.

Alkermes spent big in May for its schizophrenia and bipolar drug Lybalvi’s new TV spot as it looked to dovetail its messaging with Mental Health Awareness Month and switch up its initial soft launch into a hard commercial run.

When executed correctly, email marketing is a highly effective channel for dealerships. The average expected ROI is $40 for every $1 you spend on email marketing – Oberlo. Personalization is key to creating emails that convert. Research by Campaign Monitor shows that 74% of marketers say personalization increases customer engagement and that sales increase because of using personalized experiences.

1440, the impartial daily digest
Axios Media Inc. & Sailthru by Marigold – Axios Local
BDG — Amplify Our Voices Newsletter
ESPN: 2023 NBA Rundown Newsletter
McKinsey Global Publishing