Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

iSpot.tv, the real-time TV measurement company, today released its Daytime TV Transparency Report, highlighting key trends during daytime from this past TV season (Labor Day 2022 through Memorial Day 2023). Notably, the report shows that daytime household TV ad impressions on linear grew 1.3% year-over-year.

TV ads viewed grew in the 2022-23 season on daytime TV, according to a report from iSpot. Key finding include:

Total spend for the top 10 in May hit $203.1 million, a big jump on the $177.3 million spent during April, as pharmas appear to be digging a little deeper into their ad spend budgets.

Check out the top 10, as complied for Fierce Pharma Marketing by real-time ad trackers at iSpot, below.

This was among the key findings of research by iSpot.tv which showed that in total from 5 September 2022 to 29 May 2023, there were 860.3 billion household TV ad impressions delivered during daytime on linear TV, up 1.3% year-over-year.

Creating a consistent sound or soundtrack that is as synonymous with your brand as your logo or products themselves is a powerful tactic in any industry, but particularly suitable for verticals like the beauty industry when so many other elements of branding are fragmented.

TV ads viewed grew in the 2022-23 season on daytime TV, according to a report from iSpot. Key finding include:

Viewership: iSpot.TV didn’t share ad spend figures for this year, but said regular season games that aired live nationally on ABC, ESPN, TNT, and NBA TV saw about 29 billion household TV ad impressions.

Daytime TV is a growing reach opportunity for advertisers, as new data from iSpot reveals.

The report from iSpot dives into daytime TV advertising from Labor Day 2022 through Memorial Day 2023, and uncovers a 1.3% year-over-year increase for household TV ad impressions during daytime. At the same time, primetime dipped nearly 3% year-over-year.

What’s strange is that even though it’s known tourism is an important economic contributor for decades, this is San Francisco’s first time taking out TV ads. Perhaps understandably, local leaders may have felt The City was its own best advertisement.

Linear TV may still be on the decline, but new data from iSpot.tv showed daytime’s spotlight getting a bit brighter based on growth in TV ad impression deliveries.

Adding to the confusion is the reality that this year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. Between VideoAmp, iSpot and Comscore (the latter which national buyers paid less attention to since it seems to be focused more on local measurement), Nielsen will not be the only currency used to plan, buy and post by media agencies.

Sam’s Club tracked engagement, likability, audience sentiment, shares and views, working with TV ad measurement and analytics company iSpot.tv to see how the holiday spot performed in comparison to broadcast TV spots from other retailers.

Daytime may not be the new primetime, but at a time when linear viewing is shrinking, new research from iSpot.tv shows daytime programming growing and grabbing a bigger share of viewership.

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, according to a new report from iSpot.tv, which says many networks and advertisers are putting a new emphasis on the genre.

"QVC+ and HSN+ brings our most comprehensive livestream shopping experience to Vizio Smart TV users," said David Apostolico, senior vice president of platform strategy, development and distribution, vCommerce ventures at Qurate Retail Group. "We already have many fans enjoying QVC and HSN on Vizio WatchFree+.

TV measurement company iSpot.tv gave Datacenter Weekly an exclusive first look at its new Daytime TV Transparency Report, which examines the daypart’s top advertisers, programming and networks from Labor Day 2022 through Memorial Day 2023, as ranked by TV ad impression.

With the NBA finals in full swing, creator marketing platform CreatorIQ dug into the data to reveal which NBA teams generated the most social engagement during the 2023 season — and it's California lovin' when it comes to Earned Media Value* (EMV).

Tubular Labs, the leader in global social video intelligence, today released findings around U.S. viewership trends from their Audience Ratings product – giving insight into de-duplified, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

Since 2000, MassiveMusic, a company by Songtradr, has been hosting legendary parties which have earned a reputation as the must-attend events of Cannes Lions. Over the last decade, Media.Monks has joined the picture to take the annual party to even greater heights, all without needing to consult ChatGPT for a list of potential themes.