With 273.9 million national TV ad impressions, Ram Trucks owns the top commercial on iSpot’s ranking of most-seen auto TV ads for May 22-28. The spot, featuring music by rock band Greta Van Fleet, portrays people from various walks of life taking advantage of the features and versatility provided by Ram. Cable networks delivered top impression counts, led by MSNBC (21.8 million TV ad impressions), ESPN (14 million) and Paramount Network (12.5 million).

A commercial promoting Ram's Memorial Day Sales Event topped the list of most-seen auto ads for May 22-28, per iSpot.tv data shared with WardsAuto. The spot ran up 273.9 million national TV ad impressions, with cable networks delivering the top impression counts.

Jaxsta (ASX:JXT) has inked a deal with global B2B music rights and licensing marketplace platform Songtradr to convert the full principal and interest of tranche #1 of its existing convertible note with JXT into ordinary shares, reports Nadine McGrath, who adds:

Songtradr, a top sync-licensing company, has recently focused its research efforts on how AI-driven strategic music selection can amplify marketing efforts and deliver brands’ messages more powerfully.

Next, it's crucial to identify the touchpoints where customers are receptive to engagement and can influence others. By following the eyes, ears, and thumbs of customers, businesses can ensure their presence in the right places. Whether it's through QR codes, short codes, or other means, brands can create doorways for customers to consume value in any environment, be it on the radio, TV, advertising boards, sports pitches, in-store, or even on a drink.

WunderKIND Ads aims to address the growing demand for elegant advertising solutions that alleviate the challenges associated with online advertising by allowing brands to display ads to potential customers after they have completed an online session.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Elsewhere, titans of the ad industry are under threat. Nielsen’s hold on the TV measurement market is being challenged. A coalition of networks is striking their own measurement partnerships with competitors like iSpot. While a multicurrency environment may be healthier for TV, it also means advertisers have to adjust to different measurement and tech for each network they work with.

Choose solutions that allow for more empathetic advertising toward the user experience. The more seamless and elegant the ad experience, the more receptive the user will be. For instance, we recently introduced our WunderKIND Ads solution to give brands the ability to serve ads only after visitors have finished consuming the publisher’s website content.

Marigold’s research sees that more than two-thirds of diners (67%) cite a restaurant’s loyalty or rewards program as either important or critically important to winning their lasting loyalty. And program enrollment is also on the rise — 43% of diners are more likely to engage in a loyalty program this year than last — an 8% increase over 2022.

With the NBA playoffs in full swing, CreatorIQ, the leading creator marketing platform utilized by over 1,000 advertisers including AB InBev, Disney, Sephora, and Unilever, has highlighted the teams that generated the most social engagement during the 2023 NBA season.

The top 5 teams for 2023, determined by Earned Media Value (EMV), are as follows…

Likewise, the videos published on the network’s social media accounts continue to surge with the total video views reaching 31 billion—a 13-percent increase from 2021 according to data from CrowdTangle, SproutSocial and Tubular Labs.

Tubular Labs released new data today on TV’s most-watched broadcast and cable properties on YouTube – revealing how the 2023 TV season performed on one of social media’s most-watched platforms.

“YOU RECENTLY EXPANDED THE COMMERCIAL LIBRARY OF MUSIC FOR ADVERTISERS ON TIKTOK TO OVER 1 MILLION TRACKS, INCLUDING RECORDINGS FROM COMPANIES LIKE BELIEVE, DISTROKID, DOWNTOWN, SONGTRADR, VYDIA AND OTHERS.”

Download the March Top 10 report from CEW partners’ Tribe Dynamics, to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.

Wunderkind has launched WunderKIND ads, a platform that gives brands the ability to serve ads to potential customers only after they have finished an online session.

The tool delivers user-first ad experiences across a curated list of over 200 publishers.

NBA continues to be a popular vehicle with advertisers. According to iSpot, last year, the playoffs reaped $842.4 million in ad revenue for Disney and Turner Sports. According to SponsorUnited, for the 2022-23 regular season, the NBA earned $1.4 billion in team sponsorships, a 10% increase from the 2021-22.

And there is a lot more to the mystery. LIV Golf self-reported ratings using iSpot rather than Nielsen, the standard-bearer for TV ratings in the U.S. Some advertisers and entities prefer iSpot because it attempts to measure a wider audience than what Nielsen records.

For instance, a beauty brand may want to target a variety of consumers — men and women, darker and lighter skin tones, etc. — with specific messaging. Losing ethnicity data means you’re potentially delivering the same message to a Hispanic man as you are to an Asian-American woman. Or perhaps a hair product is designed specifically for Black consumers’ needs.