Ad tech company Madhive has announced Jon Kaplan as new Chief Revenue Officer. Kaplan has previously held CRO roles at FalconX and Pinterest, and spent 12 years at Google.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)

As the #1 family-inclusive destination [source: Tubular Labs Facebook & YouTube views July-Oct ‘22], The Dodo created a revolutionary approach to social storytelling that positioned animals as the protagonists of their stories.

Temu has also spared no expense on stateside advertising. The platform ran ad spots in the first and third quarters of the Super Bowl earlier this year. The advertisements made it the most-seen brand during and immediately after the Super Bowl, cross-platform TV measurement service iSpot.tv told RetailWire at the time.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Brands such as WeightWatchers not only have their own marketing dollars funding the shift to semaglutide—the ads from the drugs themselves could benefit them, too.

Ozempic spent $42.5 million in national TV ad spend between Jan. 1 and May 7 of this year, garnering 3.55 billion household TV ad impressions, according to iSpot data.

Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms.

That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences.

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller – Beet.TV

According to research firm Tubular Labs, the trend – which went truly viral in January – emerged in September, with a certain Maddie Wells.

Introducing what Inscape, the provider of “currency-grade” ACR data and the technology division of VIZIO Holding Corp., calls “an enhanced and expanded commercial dataset that places an emphasis on streaming.”

Since last October through May 23, national TV advertising revenues are up 16% for all NBA basketball programming to $1.49 billion according to iSpot.tv. The league has amassed 70.8 billion impressions, up over 10 billion impressions from a year ago (59.4 billion).

The NBA’s media partners also enjoyed a surge of business, as regular-season in-game ad spend on TNT/ESPN/ABC jumped nearly 13% year-over-year to just shy of $633 million. According to iSpot.tv data, that was good for a net gain of $71.3 million in spend across the three networks.

As part of their rebrand, Max will be using the tagline “The One To Watch”. According to iSpot, since mid-April, WBD has invested nearly $30 million worth of ad time, primarily on their own cable networks

Wunderkind, a leading digital marketing solution for performance marketing and advertising – announced the launch of WunderKIND Ads in order to help publishers and advertising partners deliver an unparalleled user-first ad experience.

We are seeing more brands and retailers interested in using zero-party data to drive revenue, and those already doing it are creating a better experience for their customers and driving more revenue as a result. In our 2023 Consumer Trends Index, we found that 75% of US consumers will share hobbies and interests with brands in exchange for benefits like offers, discounts, or early access.

Today Songtradr announces its Commercial Music Library partnership with TikTok, the world’s leading destination for short-form mobile video. As a badged TikTok Marketing Partner in the Sound speciality helping brands build comprehensive strategies for advertising on TikTok, the arrangement to supply music for TikTok’s Commercial Music Library reinforces Songtradr’s position as the global leader in music solutions for business.

Digital television advertising firm Madhive has a new Chief Revenue Officer.

He’s coming from FalconX, where he served as their CRO. Before that, he was the CRO at Pinterest.

Ad tech company Madhive said it hired Jon Kaplan as chief revenue officer, a new position at the company.

Most recently CRO at FalconX, Kaplan spent six years at Pinterest and 12 years with Google.

The new Commercial Feed+ layers in other sources of commercial advertising detection beyond ACR, such as linear TV “logs” and streaming ad-server logs.

Key for many marketers is that the new service deduplicates commercial exposures across linear and streaming.

Inscape, Vizio’s data and analytics unit, said it launched Commercial Feed Plus which will help clients measure ad impressions delivered on streaming services in addition to traditional linear networks.