Notably, Jeopardy! Masters has the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

“Primarily the demand we’re seeing from clients’ interest is primarily VideoAmp, Comscore and iSpot [in addition to Nielsen One, which will replace the company’s legacy measurement system]. Those are the bigger three players that have been part of conversations,” said one TV network executive.

You can watch the 2023 Amazon “tent” commercial here on iSpot.tv.

In recent months, NBCUniversal has struck an alliance with iSpotTV. Paramount Global has been working with VideoAmp, and Warner Bros. Discovery in March said it would work with Comscore and VideoAmp to develop a new system of exchange.

We have no idea what that app will cost, but regardless of price, it becomes yet another place that consumers will need to turn to in order to watch their favorite teams. And given the fact that ESPN actually increased its share of TV ad impressions during sports programming this past year – iSpot data shows a 6% rise year-over-year for ESPN – even losing a quarter of subscribers to the ESPN app could cripple cable permanently.

Relationship marketing pioneer, Marigold, examined the depths of these differences in the recently released 2023 U.S. Consumer Trends Report. Here are the three areas where the generation gap is the widest when it comes to brand marketing outreach.

Marigold — a global pioneer in relationship marketing and provider of world-class martech solutions — released new insight into consumer sentiments for the global restaurant industry. Findings from the deep-dive report will support marketers in the restaurant sector as they explore new tactics and techniques to engage customers as they face a complicated global economy.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Opening the event will be Mike Fisher, executive director of investment innovation at GroupM. Fisher leads a new GroupM team responsible for working closely with clients and partners in areas such advanced TV, cross-channel integrations, new ad formats and models and measurement and research capabilities.

The launch of vinyl.com comes as Jaxsta — backed by Los-Angeles based B2B music rights and licensing marketplace Songtradr — continues to expand its offerings.

Songtradr is a global B2B music rights and licensing marketplace platform. Red Leaf Securities CEO John Athanasiou is bullish on JXT, particularly its support from Songtradr.

To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says Mike Balducci (general manager affiliate, e-commerce and payment solutions, CreatorIQ).

According to Tribe Dynamics figures, since the launch of the pilot, the partnership has seen a social media reach of over 9 million people via influencers, plus 48,000 engagements. It’s earned $430,000 in earned media value driven by over 250 creators. Hand & Stone saw an increase in EMV by 130% (between Aug 22, 2022, and March 23, 2023) and increase in its social media community size by 235%.

White and analytics executives from UFC-owner Endeavor also cited data from Tubular Labs that said Power Slap was the No. 1-ranked sports league on TikTok during a 90-day window from January to April in terms of total views and average views per video.

In CTV, there are already issues with attribution, such as when GroupM and iSpot found that 10 percent of CTV impressions were delivered to devices that were turned off. Therefore, to expect a performance marketer to gain access to cross-device/app performance is unrealistic today.

Since Warner Bros. Discovery ramped up its rebranding marketing effort in mid-April -- when it officially announced the name change -- paid advertising spend and promo value on WBD's TV networks and platforms totaled $29.1 million, according to iSpot.tv estimates.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and campaigns and instead return to the basics of their processes – and, just as importantly, their people – or risk even worse outcomes.

As vinyl keeps spinning that groovy tune of growth, Jaxsta jumps in with a potential game-changer, Vinyl.com.

That’s the opinion of Songtradr CEO Paul Wiltshire, the U.S.-based Australian entrepreneur whose own company is valued at about half-a-billion dollars.