White and analytics executives from UFC-owner Endeavor also cited data from Tubular Labs that said Power Slap was the No. 1-ranked sports league on TikTok during a 90-day window from January to April in terms of total views and average views per video.

Looking ahead: There have been 16 sweeps in conference finals history, but never two in the same postseason. If Denver wins tonight and Miami wins tomorrow, we'll have a whopping eight days off before the NBA Finals (June 1).

iSpot reports it has completed a phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and CTV.

NBCU’s executive VP of measurement and impact issued a broadside calling for measurement independence from her old employer and launched a request for information for its measurement and analytics competitors that ultimately pulled in more than 150 companies. Abcarian made the results available to the industry in a Lookbook, and she’s brought in alternative measurement firms including iSpot.tv and VideoAmp, incorporating Nielsen rivals into 40% of last year’s upfront deals.

Understanding customers’ wants and needs requires gathering insights from multiple sources. Surveys like the Marigold Consumer Trends Index are a good place to start, but only if they inform subsequent efforts to deliver offers and content relevant to your customer and your brand.

Email marketing remains a highly effective digital marketing channel for nurturing leads, promoting products or services, and driving conversions. By segmenting your email list and delivering personalized content, you can improve open rates, click-through rates, and overall engagement. A study by Campaign Monitor revealed that segmented campaigns drive a 760% increase in revenue. Implementing marketing automation tools can streamline your email marketing efforts and enhance customer experience. To achieve better results, focus on crafting compelling subject lines, maintaining a consistent brand voice, and including clear calls-to-action in your emails.

To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says Mike Balducci (general manager affiliate, e-commerce and payment solutions, CreatorIQ).

ISpot TV revealed the Strange New Worlds Teaser trailer. iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. As confirmed by the service, Paramount+ has begun airing the 30-second TV commercial on their platform. You can watch below.

The last time a horse entered the Belmont with a shot at winning the Triple Crown was in 2018, when Justify did precisely that. The impact on TV ratings and advertising revenue is hard to overlook: per iSpot.tv data, NBC’s coverage of the 150th Belmont Stakes generated $9.55 million in sales, or nearly nine times what the network was able to scare up during last year’s far-less consequential race ($1.07 million).

Universal spent a massive $31.5 million in national TV advertising, according to iSpot.tv, for its full media campaign through May 20 -- in addition to a number of co-branded marketing partnerships with TV messaging.

Tubular Labs, the leader in global social video intelligence, released new data today on TV’s most-watched U.S. broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV measurement company iSpot.tv “has completed a key phase in its integration with Google’s Ads Data Hub clean room, which will give advertisers the ability to evaluate total ad impressions and de-duplicated audience for YouTube and its YouTube TV virtual cable platform across linear and connected TV,” Ad Age’s Jack Neff reports.

YouTube’s Non-Skippable Ads. Further proof that they really are trying to be “TV”. (They’ve also tapped iSpot to do their measurement. Just like a real TV network.)

Nielsen’s ratings, which are based on a panel of households that let the company track what they watch, remained the dominant currency in TV ad deals even during the suspension because of the company’s size and longstanding clout. The incident did, however, give competitors such as Comscore, VideoAmp, iSpot.tv and EDO an opening to push their competing services to the ad industry.

A heartfelt spot from Ram Trucks received 269.5 million national TV ad impressions, putting it in first place on iSpot.tv's most-seen auto ads ranking for May 8-14, according to data shared with WardsAuto. It was also the No. 1 spot for estimated national TV ad spend ($1.8 million) and ad airings (2,580).

With 269.5 million national TV ad impressions, Ram Trucks’ “Heart” takes first place on iSpot.tv’s ranking of the top five most-seen auto ads for May 8-14. This spot also had the highest estimated national TV ad spend ($1.8 million) and the most ad airings (2,580) of the top five.

YouTube’s Non-Skippable Ads. Further proof that they really are trying to be “TV”. (They’ve also tapped iSpot to do their measurement. Just like a real TV network.)

What would help though is some data about what people are actually watching when they watch YouTube on TV. That would help advertisers frame the brand suitability issue.

In advance of the CBS no-show, Paramount CFO Naveen Chopra told analysts that the sports ad market “remains an area of strength,” as spending is on the rise among categories such as pharmaceuticals, travel and automotive. Chopra conceded that insurance continues to be a trouble spot for the networks, and the recent dilation in that particular sector is hard to overlook. Per iSpot.tv data, Geico’s 2023 TV spend is now at $169.1 million, down 50% versus its year-ago $339.7 million outlay.

FuboTV Taps iSpot for Incremental CTV Measurement
Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. iSpot’s cross-platform solution quantifies ad impressions delivered to incremental households not reached on linear TV, FuboTV said.