Songtradr announced a partnership with TikTok around the video-sharing platform’s Commercial Music Library. Under the deal, Songtradr is now a certified “Subscription Sound Partner,” supplying music for the Commercial Music Library, which gives businesses, organizations and creators access to pre-licensed, rights-safe music for organic content and paid advertising.

Amazon’s recent TV ad “Tache” has breathed new life into a deep-cut track from Queen called “Cool Cat” according to data from Songtradr, boosting its Spotify popularity score by over 33%.

Since the ad first aired on March 13, Songtradr data shows the track’s popularity score rose from 42, to its current score of 56. That puts it among the top 44% of songs on Spotify.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

In January, LIV chief media officer Will Staeger told Golf.com that the company would make viewership metrics available in 2023. Nielsen’s agreement with The CW didn’t track weekend viewership, creating something of an information gap. The CW struck a deal with iSpot in early March to track LIV viewership.

Brands such as WeightWatchers not only have their own marketing dollars funding the shift to semaglutide—the ads from the drugs themselves could benefit them, too.

Ozempic spent $42.5 million in national TV ad spend between Jan. 1 and May 7 of this year, garnering 3.55 billion household TV ad impressions, according to iSpot data.

Not all brands have agreed that creator content should command the same prices as prestige TV, though. That’s partly why YouTube has touted its presence in the living room, as more viewers stream videos to TV screens. At this year’s Brandcast, YouTube announced that it now has 150 million monthly viewers on TV screens. This week, YouTube also announced two new measurement partnerships with iSpot.tv and VideoAmp.

VideoAmp is joining the party in Google’s Ads Data Hub clean room alongside rivals Nielsen and iSpot.tv, as the measurement company today announced its own integration, which will allow it to measure de-duplicated reach and frequency on YouTube, the most watched connected TV player.

Speaking of TV, alternative currencies to Nielsen aren’t done competing for advertiser attention.On Tuesday, iSpot announced an integration with Google’s Ads Data Hub clean room, which should give advertisers better measurement on YouTube buys.

Cable networks own the rest of the ranking, with TBS’ game show The Cube in second place, Food Network whetting appetites for Ciao House in third as well as Summer Baking Championship in fifth, and Bravo giving some love to Dancing Queens in fourth.

Email marketing continues to deliver a high ROI for SaaS businesses. In 2022, Campaign Monitor reported that for every $1 spent on email marketing, companies saw an average return of $42.

Last year, Songtradr introduced a new digital rights management tool, Smart Sync, aimed at tracking, controlling and monetising music catalogues, all part of Wiltshire’s mission to “feed the force between supply and demand and defragmenting.”

As more people cut the cable cord, YouTube and YouTube TV are top contenders to rival traditional television networks to attract more advertisers and, in turn, generate more revenue from said ads. No other streaming platform owns a larger share of connected television viewership than YouTube.

iSpot reports it has completed a phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and CTV. The integration, piloted with 11 advertisers, allows iSpot and YouTube’s customers to quantify the unique reach and value YouTube properties deliver as part of overall media investments.

iSpot.TV will launch reach measurement for YouTube and YouTube TV starting July 5.

iSpot.TV, which like VideoAmp, is offering an alternative to Nielsen, also announced that it was measuring YouTube and YouTube TV campaigns ahead of YouTube’s Brandcast presentation to advertisers on Wednesday of Upfront Week.

Wunderkind International, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has been selected as one of the top 100 employers in the UK in the Sunday Times’ Best Place To Work annual list.

Wunderkind joins other leading retailers and brands, including Fat Face, Pandora and Coty, as well as the charity, RetailTrust, in being selected as a prime example of a pioneering employer that champions its workforce and builds a rewarding and inclusive workplace.

When we did the analysis with Truthset, we brought [the representation issue] to the attention of VideoAmp and iSpot. VideoAmp really has leaned in and realized that they weren’t using as big of a representation of the Hispanic audience. So they have been really leaning in and utilizing our expertise to get the sets to where they need to be to get the data to be accurately represented.

TV measurement company iSpot, which sees to compete against Nielsen and break its dominance of gauging just who is consuming video content across every device, has completed what it calls “a critical phase” of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV.

ISpot.tv has completed a key phase in its integration with Google’s Ads Data Hub clean room, which will give advertisers the ability to evaluate total ad impressions and de-duplicated audience for YouTube and its YouTube TV virtual cable platform across linear and connected TV, the company announced today.