TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of campaigns, allows iSpot and YouTube’s customers to quantify the unique reach and value YouTube properties deliver as part of overall media investments.

iSpot data is being integrated into Google’s Ad Data Hub for Measurement Partners, which will enable customers to better determine the value of YouTube as part of their investment in media campaigns.

The deal is important as YouTube, which owns the larges share of connected TV viewing, looks to compete with traditional TV companies for advertising dollars.

“While we expect consumers to maintain spending, a softer and likely uneven pace is projected for the balance of the year,” said the National Retail Federation’s Chief Economist Jack Kleinhenz.

However, the power of brand loyalty serves as a bright spot moving forward.

The Sunday Times partnered with employee experience platform, WorkL, to deliver fresh insights into what makes a Best Place to Work. Using 35 questions from WorkL’s employee engagement survey, and supported by written submissions that showcase core employee-centric initiatives and strategies, the awards measures employee engagement and wellbeing in the workplace, with Wunderkind International being selected in the ‘medium-sized organisation’ category for firms employing between 50–249 staff.

Distribution partnerships include 411 Music Group, Amuse Inc., Believe, Blowout Inc, Create Music Group, DistroKid, Downtown Artist & Label Services, Epidemic Sound, Falcon Music, Fuse Adventures in Audio, Heavy Duty, JK Records, Mound Media Inc., Music & New Co., Ltd., PT Musica, Score a Score, Songtradr, Stem Disintermedia, SoundOn, Sub Pop, Thematic Music, Two AM Music Global, and Vydia.

Moreover, more publishers have implemented multiple measurement providers, from VideoAmp to iSpot.TV to Nielsen, Eusanio said. With Nielsen’s status as the default measurement provider now uncertain, the industry is working to adopt a patchwork of solutions.

iSpot, the TV measurement company, today announced that it has completed a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of campaigns, allows iSpot and YouTube’s customers to quantify the unique reach and value YouTube properties deliver as part of overall media investments.

Following a partnership announcement last year, vendor iSpot on Tuesday disclosed wrapping up a key integration with Google’s YouTube and YouTube TV to help measure the platforms’ reach against the broader TV landscape.

Platinum: Brierley
Gold: Kobie
Silver: Brandmovers
Bronze: Cheetah Digital by Marigold
Honorable Mention: Bounteous

Advertisers are looking for more insights into attribution metrics, said Valentino, noting that proving out business results from advertising is now possible in its programmatic marketplace through its partnership with EDO, as well as metrics from VideoAmp, Nielsen, iSpot.tv and Samba TV.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The insurance carrier was No. 1 in ad impressions and media spending during the first three months of the year, according to iSpot.tv.

Data from Wunderkind’s Marketing Pulse, which analysed over 195.1 million shopper journeys, showed that UK digital revenues in April were up +57.3% year-on-year, with Easter delivering a key boost to online performance.

New data from Tubular Labs indicates that short videos under 60 seconds in length are the best performing content on YouTube that originates from the top five U.S. broadcast and cable properties.

The new Tubular Labs study found that shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties from Sept. 2022 through April 2023, up from 27% during the same period from 2021 to 2022.

With YouTube challenging other video outlets, linear and streaming, for ad dollars as the upfront marketplace gets underway, Tubular Labs shared data on how U.S. broadcast and cable companies used YouTube this past season (from September 2022 to April 2023). — Antoinette Siu

Chevrolet’s “Big Life” racked up 214.6 million TV ad impressions during the week of May 1-7, landing it in first place on iSpot.tv’s ranking of the top five most-seen auto ads.

AskGamblers used data from Nielsen and iSpot.tv to craft three charts highlighting the trends behind the recent growth in television ad spend by companies in the gambling industry. These charts spotlight the gaming industry as a whole as well as the sports betting sector—one of the primary revenue drivers in the gaming space. Read on to find out how this growing industry is shaping up.

VideoAmp, iSpot and Comscore all asserted their progress in securing MRC accreditation during a recent JIC summit.

Accreditation or not, buyers are moving ahead with their plans to transition to alt currencies.

“We are working with everyone. VideoAmp, Samba TV, iSpot,“ Disney’s Ferro said. “We’re talking about measurement expansion. I think it's important to differentiate between measurement and currency. Nielsen will be the currency in this upfront.

Despite Tucker Carlson’s unique popularity, he did not appeal to a wide variety of advertisers. The top advertisers during Tucker Carlson Tonight, according to iSpot.tv, were Fox itself, MyPillow, a product created by conservative entrepreneur Mike Lindell, and a nutritional supplement company called Balance of Nature. Outside of Fox, these are not the most recognizable brand names to the average person.