According to ad-measurement firm iSpot, national sports gambling TV spots grew from $17.6 million in 2018, the year of the Supreme Court decision, to $278.4 million last year ($110 million in 2023 through April 30). And those figures do not include local TV or other outlets including websites, social media, billboards, radio and podcasts.

Dan Loewenberg, VP, media partnerships, iSpot, said: “Brands understand there are unique and valuable audiences consuming premium content on streaming properties, but need independent, reliable measurement to scale investments across linear and streaming with confidence.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Amazon also announced VideoAmp and iSpot were announced as new streaming TV measurement services available to advertisers seeking to measure cross-screen impressions in addition to the first-party measurement options available within Amazon Ads.

Early in the month, Warner Bros. Discover Ad Sales said it was partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly “to further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences”, having already picked VideoAmp, iSpot.tv and Comscore for cross-screen measurement.

NBCU has been among the media companies that has been most aggressive in finding alternatives to Nielsen for national measurement. NBCU has said it plans to transact using iSpot.TV in some upfront deals this year.

Automakers spent nearly the same on national TV spending in April than they did a year ago, per iSpot.tv.

Estimated spending for April 2023 was $200.7 million, which is down only slightly from the $200.8 million spent in April 2022.

Yaccarino has also been a thorn in the side of legacy ratings giant Nielsen. She played a key role in NBCUniversal's move away from Nielsen ratings, and has tried to influence the rest of the TV industry to follow suit. Under Yaccarino, NBCUniversal has offered to let advertisers buy ads using non-Nielsen ratings from competitors like VideoAmp and iSpot.tv.

Advertisers spent an estimated $32.4 million during NBC's five-hour Kentucky Derby telecast (2:30-7:30pm ET) last Saturday, a figure that’s down 5% from $34.1 million spent in 2022, according to an analysis of iSpot.tv data by SBJ's David Broughton. The decline was prevalent among the biggest spenders, as this year's top 10 advertisers spent 10% less than last year's top 10.

Leveraging iSpot’s cross-platform TV measurement solution, Fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to account for co-viewing.

Marigold™, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, announced the availability of SMS for Emma by Marigold customers, offering a fully integrated marketing platform that allows marketers to create personalized campaigns across email, web, and SMS.

Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms.

Back in 2021, she put out a call to the emerging crop of alt measurement suppliers, gaining interest from around a dozen suppliers. In early 2022, she picked VideoAmp, iSpot.tv and Comscore to provide cross-screen measurement.

It has been noted that Carlson’s show has been largely supported by so-called “direct response” advertisements, which generally have lower-price advertisements. The top advertisers, according to iSpot.TV, were MyPillow, supplement maker Balance of Nature, and Fox News itself.

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today it has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

Through iSpot’s cross-platform TV measurement solution, the sports-focused streaming service can now quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to account for co-viewing.

Fubo also recently announced a partnership with iSpot.tv to help measure its video advertising across its platform. Services like this let companies like Fubo better sell ads by showing potential ad buyers how and where their ads will be seen.

FuboTV, the US sports-first live TV streaming platform, has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

Putting the needs to team into context, Fubo noted an iSpot measurement study for three major TV advertisers across distinct industries finding that on average, 40% of ad impressions served on Fubo reached incremental households that are unreachable on linear TV.

According to Marigold’s recently published Global Consumer Trends Index 2023, consumers are frustrated. The survey found that 49% of global consumers are annoyed by irrelevant content or offers from brands, 32% are frustrated by messaging that doesn’t recognize their history, 35% are turned off by messaging based on information they haven’t directly shared.