Tubular Labs released their findings around YouTube viewership trends for U.S. audiences during the first quarter of 2023, revealing the top categories and creators on the platform. Understanding the insights can help brands and publishers alike identify trends and maximize the impact of dollars and resources spent.

Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing).

Okay, so what does this mean for advertisers? Well, while Carlson might have had one of the most-watched television shows in the country, his often racist and controversial tirades made marketers unsurprisingly uncomfortable, and advertiser boycotts of his program have popped up every couple of years.

FuboTV Inc., the leading sports-first live TV streaming platform, announced it has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory.

Using iSpot’s cross-platform tool, FuboTV said it’s now able to quantify the number of ad impressions delivered to incremental households that aren’t reachable on linear television. iSpot also provides person-level audience estimates to account for co-viewing, or viewing happening when there’s more than one person watching in a home.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Cable networks once again dominate the chart, with Discovery taking second place to hype Naked and Afraid: Last One Standing, MTV grabbing third for the 2023 MTV Movie & TV Awards, National Geographic taking fourth for its new biographical drama limited series A Small Light, and HGTV giving some love to Home Town Takeover in fifth.

This could be down to NBCUniversal’s deal with iSpot, used by clients for some of their Upfront buys this year, across linear networks and the Peacock streaming service. NBCU has been vocal in its criticism of Nielsen since 2016, and last year formed a group called The Currency Council to accelerate adoption of different currencies.

Buyers and sellers are still playing with alternative currencies such as VideoAmp, iSpot are Comscore, but nothing will take the place of C3/C7 ratings in a majority of this year’s upfront sales.

According to iSpot they found 40% of ad impressions on Fubo reach households that are typically not reachable on linear TV. Also 17% of ad impressions where delivered by live sporting events.

Sports-oriented streaming service Fubo said it is working with measurement and analytics company iSpot.tv to measure the incremental reach of its connected-TV viewership for advertisers.

The Madison Avenue moves didn’t escape notice. For years, Carlson’s “Tucker Carlson Tonight” has largely been supported by so-called “direct response” advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis.

YouTube TV was ranked second (48%) behind Hulu (74%) in an iSpot survey asking advertisers which platforms they planned to allocate spending to during upfront season. According to reporting from The Information, YouTube could land $7 billion in ad commitments during the upfront season.

According to an analysis by TV measurement company iSpot, travel industry advertising during live sports rose from $170 million with 8 billion household TV ad impressions in 2021 to $404.9 million with 14.3 billion household TV ad impressions in 2022.

“Organisations that understand digital and technology at an executive level will win the race to talent and the customer. Investment and resourcing are needed in these departments. And the irony is, data is the language of the executives that will drive the flywheel for further investment,” says Cheetah Digital founder Billy Loizou.

“We like to call Jaxta a company with microcap valuation and a billion dollar board and it is heavily supported by a company in America called Songtradr,” Athanasiou said.

Songtradr is a global B2B music rights and licensing marketplace platform.

Flonase thrives during allergy season, with the brand making the top 10 list of OTC and Rx brands during the month of April, according to data from iSpot.tv.

On its part, Paramount will allow Nielsen panel, Nielsen panel and big data, VideoAmp and Comscore as currencies in its upfront dealmaking. Halley noted that iSpot.tv is also in the process of being adopted by the company, and expects to make it available by the fall.

For years, Carlson’s ‘Tucker Carlson Tonight’ has largely been supported by so-called ‘direct response’ advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis,” Steinberg explained, adding: