If I understood Fisher correctly, that sounds to me like it's the opposite of certifying currencies, and more about establishing floors for which they can even be considered.

Fortunately for Fox, this means that this most recent outing of the game was the most-watched ever. The 2015 running of the final attracted 114.4 million viewers, while the 2022 final saw 112.3 million viewers. The new figure for the Super Bowl is also closer to iSpot’s estimate of 118.2 million.

Hulu was the star of upfront streaming spend in iSpot.tv’s March survey, with 74% of brands and advertisers saying they were allocating spend to the platform. YouTube TV also had a huge showing, with almost half (48%) of respondents saying they were assigning spend to it. Peacock, Roku, and Paramount+ rounded out the top five.

You can watch the Ram Trucks commercial featuring the song Heart Like a Truck here on iSpot.tv.

National TV ad spend so far for “Guardians of the Galaxy, Vol. 3" is estimated at $21.1 million, according to iSpot.tv -- taking in a total of 1.3 billion impressions from 4,692 airings.

The summer movie season is now in full swing with heavy summer TV marketing. Universal’s “Fast X” (to start May 19) has already spent $24.5 million from 960 airings, garnering 711.6 million impressions for viewers 18 years and older.

The social media stats were equally as impressive. Tribe Dynamics reports co-mentions of “Sofia Richie” and #Nudestix drove $280,593 in earned media value for the brand. Spate, meanwhile, measured a 20.6 percent increase in month-over-month views of the #nudestix hashtag on TikTok, which now counts 73.2 million total views.

CreatorIQ, which pairs brand like Cheetos and Chobani with content creators, says it has become TikTok’s first SaaS creator marketing partner—giving the company access to access to first-party insights on such things as audience demographics, growth trends and best-performing videos.

Despite lingering concerns about a soft ad marketplace, an upfront, survey among 500+ ad professionals from iSpot found a large majority (74%), of marketers will, year-over-year, maintain or increase their ad budget for this upfront, compared to 2022.

Among the programming announced at the NewFront event hosted by Revry, home of LGBTQ+ content, was pop culture news show “Culture Q”; season two of “Drag Latina”; the “QueerX Awards”; dance competition “Pride Ball”; drag competition “King of Drag”; and season three of “House of Pride.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

The treatment for Crohn’s disease, psoriasis and psoriatic arthritis generated an impressions share of voice (SOV) of 7.27% and 2.4 billion impressions during the month, according to data released by iSpot.tv Friday morning.

Skyrizi, an AbbVie immunology drug, was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in April, according to iSpot.tv data shared with FiercePharma. It spent about $29.8 million on TV ads, a slight decrease from March's outlay of $30.5 million.

Overall spend across the top 10 was $177.3 million for April, almost exactly the same as March’s total at $177.1 million. Both figures are up from February’s lowly $151.6 million but massively down on the $207.4 million we saw in January.

Check out the top 10 from real-time ad trackers at iSpot.TV below.

According to iSpot.tv data recently shared with Wards Auto, Mercedes-Benz owns the most-seen auto ad for April 24-30. Its "Intense Thrills" spot promoting electric vehicles generated 269.2 million national TV ad impressions off an estimated spend of $2.5 million — nearly $1 million more than any of the other four ads on the ranking.

With 269.2 million national TV ad impressions, a recently debuted commercial from Mercedes-Benz for its electric vehicles jumps into first place on iSpot.tv’s most-seen auto ads ranking for April 24-30. It was also the top spot for national TV ad spend, with its estimated $2.5 million outlay nearly $1 million more than any other spot on the ranking, thanks in part to airings during the NFL draft.

Last year’s race out-performed Game 6 of the Warriors-Celtics title tilt on ABC (14.0 million viewers) and left Fox’s broadcast of the Phillies-Astros clincher (12.6 million) in the dust. The 148th running of the Derby finished 88th among all TV broadcasts, giving NBC’s 36 advertisers a whole lot of bang for their bucks. According to iSpot.tv data, NBC generated some $34.1 million in ad revenue over the course of the afternoon, which kicked off at noon EDT and wrapped seven-and-a-half hours later. In exchange, the Derby scared up 1.07 billion ad impressions among viewers age 18 and up.

iSpot is another popular CTV ad measurement and attribution platform. The company’s integrated solution offers real-time analytics that allow advertisers to track the performance of CTV campaigns as they run.

At NBC Universal (NBCU), “measurement innovation and measurement transformation are always top of mind,” Zhang said. Which is why NBCU has been a huge advocate of more competition and evolution in the measurement space. Through more than 150 RFPs, the network “narrowed down and organized measurement solutions into seven categories and then zoomed into the cross-platform audience measurement space.” NBCU then certified iSpot and VideoAmp as its currencies for advanced audiences.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today announced that SMS is now available for Emma by Marigold customers. This new, fully integrated offering allows marketers to execute personalized campaigns across email, web and SMS directly from the Emma platform, with no new training or enablement required. By providing a centralized platform where marketers can use the same contact lists, campaign setup process and reporting for both email and SMS, Marigold helps marketers deliver personalized campaigns faster.

“Nielsen’s ratings stayed the dominant currency in TV ad deals even after the suspension because of the company’s size and longstanding clout. But the incident gave competitors such as Comscore Inc., VideoAmp, iSpot.tv and EDO, which offer measurement services to ad buyers, an opening to push their products,” WSJ writes.