For the most recent Beijing Winter Olympics in 2022, NBCU averaged 11.4 million Nielsen-measured prime-time viewers for the 16 day event -- a record low for any Olympics. NBCU pulled in an estimated $1.7 billion in national TV advertising sales, according to iSpot.tv.

Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from iSpot looking at primetime TV ad minutes in January through April over the last six years, and ad minutes are up significantly for the Big Four networks and ESPN, both year-over-year and compared to 2018.

NBCUniversal, which has been pushing a “multi-currency framework” for advertising deals for the past several years, now has multiple currencies: iSpot and VideoAmp.

iSpot.tv, the real-time TV measurement company, today revealed its new Ace Spotlight Video Ad Awards to highlight the year’s best breakthrough commercials so far. Examining tens of thousands of ads from January through April 2023, iSpot names the 25 ads that broke through best with audiences across metrics including attention, likeability, brand recognition, positive purchase intent and more.

Among the stated goals of the JIC was to set the standards and criteria needed to certify multiple measurement currencies for the premium video ad marketplace. Seven audience measurement companies were invited to take part in the certification process; ComscoreSCOR +5.3%, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605. The JIC set an April 28 deadline for all submissions for the first round of certification. The goal is to have the certification completed next year.

Gen Z is not as worried about their shopping and spending habits during economic uncertainty as older generations, according to new research from Wunderkind.

According to a recent analysis by CreatorIQ, posts by creators that mention #ChatGPT, #OpenAI, #AI, and #ArtificialIntelligence have generated over 732 million video views and 83 million engagements in the last 14 months. The combined following of these creators is over 3.6 billion.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Crackle Connex continues to offer brands 360 data and measurement capabilities with partners such as Experian, InMarket, iSpot.tv, LiveRamp, Transunion and Nielsen Catalina.

Crackle Connex continues to offer brands 360 data and measurement capabilities with partners such as Experian, InMarket, iSpot.tv, LiveRamp, Transunion and Nielsen Catalina.

Trump's SuperPAC (political action committee) "Make America Great Again" has spent $1.97 million since March 31 -- coming from 584 equivalent 30-second airings, resulting in 472.6 million impressions, according to estimates from iSpot.tv.

According to Marigold’s Buyer’s Guide to Omnichannel Loyalty, brands should consider the essential capabilities of their loyalty system to deliver a cohesive and unified customer experience, regardless of the channel or touchpoint. However, not all loyalty systems are created equal, and QSRs must ensure that their loyalty program has essential capabilities to drive engagement and revenue growth.

Wulfric Light-Wilkinson, General Manager at Wunderkind International, commented: “Effective cross-channel and cross-device customer identification is the starting block for successful consumer engagement. It’s only then that retailers can unlock the insight needed to join the dots in shoppers’ buying journeys and deliver the personalised, rich and relevant brand interactions shoppers now expect.”

New data from Wunderkind, the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Notably, Home Town Takeover has the highest iSpot Attention Index (118) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Last year, 37 advertisers spent a combined $33.8 million for 118 spots (61 unique) during the day’s coverage of the derby and other races at Churchill Downs, according to iSpot.tv data analyzed by Sports Business Journal. That averages out at more than $286,000 per spot (but probably is priced less thanks to multi-spot discounts and other enticements).

The new figure is also closer to the audience estimated by Nielsen competitor iSpot, which in February said that game drew an average minute TV audience of approximately 118.2 million viewers. The game notched more than 5 billion ad impressions during the game, with 64.1% of all TV ad deliveries on the day airing on Fox and Fox Deportes, per iSpot data shared with Marketing Dive.

Age of ads: Amazon added VideoAmp and iSpot as streaming measurement providers to give advertisers more ways to measure the effectiveness of their ads. Freevee will soon roll out “brand storytelling ads,” which let brands tell sequential stories over the span of several ad breaks.

On Monday, Amazon announced that advertisers can now use iSpot and VideoAmp to measure cross-screen impressions and reach, including for out-of-home campaigns and local television stations.

“The voice of the consumer is one of the most important signals a brand can consider when building a roadmap for success.” That’s one of the key points made in Marigold’s 2023 U.S. Consumer Trends Report, which reveals the latest trends and insights to help marketers align with consumer needs and build strong relationships in today's economic climate.