Mobile accounts for more than 50% of all opens on email, and mobile users check email three times more often than desktop users, according to a report from Campaign Monitor. That shows that, when considering email marketing, mobile accessibility should remain front of mind.

As a result, the vast majority of UK households are still committed to downsizing their spending. According to research from Wunderkind, 30% of UK households are cutting back on essential spending – including items like food – while a further 64% are cutting non-essential, or discretionary spending.

In a word: volume. There’s simply more of everything. There are more TV shows to place ads in, more social media platforms to distribute targeted messaging through, and more creators and influencers to partner with.

Smart TV company Vizio announced the launch of a new branded content studio called VCBS, working with brands like BetMGM to create custom video series. Vizio also promoted WatchFree+, its free, ad-supported streaming TV service, which now has over 260 linear TV channels as well as an on demand library.

iSpot.TV, one of the measurement companies offering a big data alternative to Nielsen, calculated that the Super Bowl had 118.2 million viewers

Nielsen’s revisions appear to narrow the reporting gulf between the company and rival iSpot.tv, which reported an average minute audience of 118.2 million for the Super Bowl audiences. Previously, iSpot showed a 4.6% bigger audience than Nielsen. Now, the gap is only 2.7%.

Speaking with TV Watch, Sean Muller, founder/CEO of iSpot.tv, says he believes the problem has been that legacy TV media companies have been looking to extend reach and their currency effort from a linear TV perspective.

Ad spend on Amazon Prime has increased by 72% to USD $285m (~£228.6m) over the last year, according to analysis by iSpot.tv. The rise contrasts with the wider video streaming industry, where ad spending declined 21% over the period.

VideoAmp and iSpot were announced as new streaming TV measurement providers. Advertisers can use these solutions to measure cross-screen impressions and reach, including out-of-home and local stations, complementing the first-party measurement solutions of Amazon Ads.

Last year, during Amazon’s first year as the exclusive national home of Thursday Night Football, Amazon worked with Nielsen to provide audience guarantees. This year, advertisers will also be able to get audience data from iSpot and VideoAmp.

The shift to streaming has created an opportunity to measure ratings directly rather than having to extrapolate from the consumer panel long maintained by Nielsen, said Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.

“This is a bigger transformation than the industry has ever seen before,” Ms. Metz said.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Even if a lead isn’t ready to buy when they visit your website, an automated email tool can gauge their level of interest and nurture the lead until they’re ready to make a purchase. For this very reason, Campaign Monitor has found that automated emails generate 320% more revenue than traditional emails.

“If I could get one plug in, it would be really nice if these other players like VideoAmp and iSpot and Samba and TVSquared, Innovid and 605 would come forward for an audit," Ivie told MediaPost, adding: "The only one that is vigorously involved with us besides Nielsen is Comscore, and I have to give them credit. And they’re making progress."

A major part of the $491 million that Sanofi and Regeneron spent last year came from direct-to-consumer TV ads, with data out from real-time trackers at iSpot.TV showing the pharma pair spent $305.9 million on all TV drug spots in 2022, up from $287.6 million the year before.

Branded content is one avenue for Vizio to generate marketing dollars while also serving up targeted content. Vizio’s Platform Plus and free ad-supported streaming TV service WatchFree+ have been helping to boost the company’s business as advertisers look to new formats to reach viewers.

The new brand studio “is the natural evolution for our team to offer advertisers an opportunity to authentically communicate the voice and value of their brand, into stories that resonate with Vizio viewers,”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

The TV advertising industry is witnessing seismic changes, with measurement as a leading challenge. With Nielsen rolling out Nielsen ONE, plus new alternatives like Comscore, iSpot and VideoAmp taking center stage, there has never been more opportunity — or more confusion — about what measurement vendors to prioritize.

On the measurement front, Amazon announced partnerships with iSpot and VideoAmp. It also touted Amazon Marketing Cloud, its version of a data clean room that brands use to connect their first-party data to Amazon audiences.