With its streaming prowess in mind, Amazon also announced new partnerships with measurement companies iSpot and VideoAmp, which advertisers can use to measure cross-screen impressions and reach, including out-of-home and local stations, complementing the first-party measurement solutions of Amazon Ads.

While video streamers have been moderating their marketing spending of late, Amazon Prime Video has gone in the other direction -- up almost 72% versus the previous 12-month period with estimated $285 million, over the according to iSpot.tv.

Major television players and media agencies meanwhile are joining together in a “joint industry committee,” which will seek to create new standards for audience measurement services, among other goals.

Wulfric Light-Wilkinson, General Manager at Wunderkind International, commented: “Effective cross-channel and cross-device customer identification is the starting block for successful consumer engagement.”

Subaru continues to dominate as the most-seen brand in iSpot.tv’s overall ranking for the third week in a row.

After a week in second place, Dodge’s “Swarming the Nation” is back at the top of iSpot.tv’s most-seen auto ads ranking, generating 191.6 million national TV ad impressions from April 17-23.

Webbula aggregates data from over 110 different sources, including publisher partners, app SDKs, transnational events, social media, surveys, and other data providers. Ranking #1 in accuracy across more segments than any other Jumbo data provider according to Truthset, all of the data provided in the Interest & Brand Preference is self-reported, deterministic, and individually linked.

The moves also expose considerable confusion and some divides as the media industry prepares to shift to a world where all of the trading currencies are new, including those of Nielsen rivals Comscore, iSpot.tv and VideoAmp offered as alternatives by many networks.

According to our latest Marigold 2023 Consumer Trends Index (CTI), measuring consumer sentiment and expectations around brand marketing efforts, half of consumers report making a purchase directly as a result of an email, while 25% made a purchase directly from an SMS, and 50% browsed products while in store but bought elsewhere (like online).

Campaign Monitor reported that 64% of small businesses use email as the primary channel for acquisition and retention. But while email marketing can be effective at driving sales, multiple unorganized attachments and a lack of strategy can cause einformation to get easily lost into the ether of multi-thread email chains.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

iSpot data reveals that Watters’s show actually delivered a higher share of Fox News household TV ad impressions from Jan. 1-April 23, with 6.57% vs. 5.99% for Carlson. That’s also with 33% fewer ad airings (Carlson had well-watched re-airs in late night).

Verizon’s household TV ad impressions grew 64% year-over-year in the recent quarter, despite a smaller share allocated toward NFL games, according to iSpot’s Q1 TV ad report.

Tubular Labs, the leader in global social video intelligence, today released findings around U.S. YouTube trends during the first quarter of 2023. Understanding the top categories and creators on the platform can help brands and publishers alike identify trends and maximize the impact of dollars and resources spent.

But what drove this massive movement? According to an analysis by leading creator marketing platform CreatorIQ, creator posts mentioning #ChatGPT, #OpenAI, #AI, and #ArtificialIntelligence have driven more than 732 million video views and 83 million engagements on Instagram, TikTok and YouTube over the last 14 months.

On the heels of this launch, in October 2022, Hydrafacial saw its highest-ever month of earned media value, at $1.6 million, according to Tribe Dynamics. At the time, Lopez, who has 243 million followers, posted about the partnership on her Instagram Stories. Increasing awareness is a key goal for Hydrafacial.

For decades, Nielsen was the only TV currency, and it kept its spot despite the birth of new TV measurement companies over the past decade or so, including VideoAmp, iSpot and Samba.

Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming.

National ad spend during the month of April for “Tucker Carlson Tonight” amounted to an estimated $10.1 million, according to iSpot, and $51.8 million year to date. Outside of Fox’s own promotions, top advertisers in Carlson’s show included MyPillow, WeatherTech and SiriusXM.

This is TV’s current culture clash in a nutshell. The only way to resolve it is to end the tug-of-war match and use the panel and person-based data to back up the household-level ACR data, which helps brands feel that they are hitting the right streaming consumers in the right places. This is why panels are so hot right now, and why alternative currency provider iSpot recently invested in panel-based measurement platform TVision.