It seems that this real-time capability would work really well in an integrated or cross-platform type of view. So I understand you have linear TV partnerships with Samba and iSpot.tv. Can you talk a little bit about those?

Just ahead of this year’s NewFronts and Upfronts, iSpot is offering a “sneak preview” of its Q1 2023 TV ad report, released later this week. It highlights “all of the big trends from last quarter, along with the most interesting year-over-year trends.”

Television advertising impressions were up 3.24% to 2.09 trillion in the first quarter compared to a year ago, according to new figures from iSpot.tv

Indeed, a recent report [download page] from CreatorIQ has found that brands are increasingly leveraging nano- and micro-influencers, with fewer increasing their use of “powerhouse” influencers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

TV off is a known industry technical/reporting problem that, according to a GroupM/iSpot.tv study, means that 8% to 10% of the CTV impressions being paid for by advertisers actually have zero chance of having been seen by consumers.

As soon as anything finds popularity on social media, there’s an understandable desire to capitalize. How can brands make the most out of a viral idea with their own social media presence, or how can advertising grasp onto a popularity song to extend brand affinity?

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for April 17-23, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

For the second week in a row, NBA basketball leads Inscape's ranking of the most-watched programing on TV. Playoff games racked up a 5.53% viewership share from Apr. 17-23, up from 3.99% the previous week. NHL, also in the post-season, takes second place with 1.68% of minutes watched.

iSpot.tv, the real-time TV measurement company, today released its Q1 2023 State of TV Advertising report, showcasing key themes from the year’s first quarter as brands and networks continue making adjustments to TV’s shifting landscape. Importantly, the report showed that household TV ad impressions grew by 3.2% year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming.

Last year, Tucker Carlson Tonight didn’t sell as many ads as it did previously, but the show still surpassed the ad sales from other Fox programs. Carlson’s show accounted for 16 percent of Fox News’s total ad revenue in 2020, according to analytics firm iSpot.tv and reported on by Forbes. In 2020, it sold $108.3 million in advertisements, which is lower than the $190 million sold in 2018 but higher than shows from hosts Sean Hannity and Laura Ingraham, according to Forbes.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold Experiences for Enterprise to its Selligent customers. Designed to address the needs of global organizations, Marigold Experiences for Enterprise makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero- and first-party data, preference insights and purchase intentions at speed and scale.

Relationship marketing platform Marigold has launched a solution that it says helps non-technical marketers create interactive experiences that collect zero- and first-party data.

The goal is to ensure that “marketers can collect all important PII and zero-party data with the necessary opt-in permissions,” says Nick Watson, Vice President of Client Success, EMEA at Marigold.

According to research from CreatorIQ, the largest end-to-end influencer platform, Instagram, TikTok and YouTube posts with hashtags such as #ChatGPT, #OpenAI, #AI and/or #ArtificialIntelligence have accumulated a massive 83M engagements and 732M video views over the last 14 months, with things really heating up upon the launch of OpenAI’s ChatGPT in November 2022.

Marigold launched Marigold Experiences for Enterprise to its Selligent customers. Designed to address the needs of global organizations, Marigold Experiences for Enterprise makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero- and first-party data, preference insights and purchase intentions at speed and scale.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold Experiences for Enterprise to its Selligent customers.

Marigold, a global leader in martech that delivers relationship marketing solutions to help marketers acquire, grow and retain customers, has extended its Marigold Experiences for Enterprise solution to Selligent customers.

A lot of consumers are really feeling the pressure of the current economic situation that has affected the entire world.

There is a lot of unpredictability at hand and the current economic fears are resulting in consumers spending less.

Marigold Launches Marigold Experiences for Enterprise, Bringing Powerful Zero-Party Data and Personalisation Capabilities to Selligent Customers

Since the 2018 ruling, 33 states and the District of Columbia has introduced legalized sports betting opportunities. In 2019, sportsbooks aired $21.4 million in national television commercials. Last year, the amount spiked to $314 million, according to iSpot.tv.